While a lot of people struggle to make it through the colder months — only to thrive the moment the first day of spring arrives — I am a warm weather-loathing malcontent who "bah humbugs" my way through most of spring and summer.
Don't get me wrong, I still love camping and barbecues and swimming. But, given the choice, I'll choose cold weather over sunshine every time.
Hello. This is me.👋
I'm not only here for the leaf-peeping magic of autumn the internet loves to romanticize, though.
I also swoon over the cold stillness of winter days, where the bare, brittle trees stand in stark contrast against a gray sky. Some say it's a depressing time of year, because everything is dead andit's always dark. But I look at this time of year as a blank slate — a limitless foundation for rebirth and a time for contemplation.
I mention this because, even though the first day of fall has come and gone, today is the first day of October.And this, my friends, is the day I come alive every year.
"Spring cleaning" isn't a thing in my world. But the "fall refresh" certainly is.🍂
I've also been ruthless in evaluating the gaps in our own content strategy — hence the first article in this issue — as well as how we define what "great" content is at IMPACT. On top of that, I'm taking a long, hard look atTHE LATEST, to make sure it's as helpful as it can be.(That's why I'm asking foryour feedback.)
So, watch out, world.
I'm a content director on a mission to do better and be better, and I'm armed with an endless supply of pumpkin-spiced coffee. It's a dangerous combination.
✏️ Here's the Only Content Manager Job Description You'll Ever Need (+ Free Downloadable Template & Hiring Tips)
⛓️ Learn the Backlinking Strategy That Can Help You 10X Your Website's Organic Traffic
If you're serious about SEO and understand the importance of backlinks, this episode of The Inbound Success Podcast is for you. This week, Time Doctor CMO and cofounder Liam Martin digs into the details of the backlinking process he's been using to 10X organic traffic to his business websites. He also shares a ton of universal, actionable takeaways for building your own backlinking strategy. Listen to this episode of The Inbound Success podcast to learn Liam's backlinking secrets for sparking astounding organic website growth.
Heads up, Chicago! The next HubSpot User Group event is on October 8!It will include a recap of the most critical updates from INBOUND19, and then Stephanie and Sarah (your fearless HUG leaders) will lead a discussion on how to plan inclusive holiday campaigns. You'll walk away with important e-commerce holiday dates to remember, key things to keep in mind when planning a holiday campaign, how to manage campaigns and reporting in HubSpot, and more. Reserve your seat for this event today, as Chicago HUGs fill up fast!
🗞️ What I'm Reading This Week
Here are thelong-reads, news items, and articlesthat have sparked my interest this week: