To be clear, I am not knocking her age in the least, because she is incredibly bright and talented, and a joy to talk to; I was just keenly aware in that moment of the passage of time.
For example, I am no longer someone who considers 11:30 p.m. an acceptable time for a night out to begin, you know what I mean?
Live footage of me... on most evenings.
Anyway, I digress.
One of the questions she asked me was:
"What does good content look like?"
My answer to her came flying out of my mouth, fully formed, before I could even think about it:
"Oh, that's easy. It's laser-focused on solving a specific problem for a specific person or audience, and the author does so in a way that'shonest, thorough, andmemorable.That's really all there is to it."
Genuinely, that's the truth. Good content comes in all shapes and sizes. And storytellers of all kinds have their own flair, personality, tone, and voice. That's the way it should be.
But when I look at what the best of the best content always has in common, it's those attributes, plain and simple.And I'm not just talking about written content.These are the same hallmarks ofgreat videos and outstanding podcasts.
You just have to be laser-focused, honest, thorough, and so utterly yourself that no one else could ever claim ownership of your work.
I don't know who needed to hear that today, but I hope this little virtual pep talk helps out a few of you.
And now, here's THE LATEST...
👉 "What are the most common YouTube SEO mistakes we're likely making that's hurting our ability get found?" (7-minute read)
So, you’re looking at your business YouTube channel and it seems as though something isn’t really catching on. You know your content is valuable, but nobody seems to find it. Or, maybe some videos on your channel seem to do well, while others are a complete flop. “What am I doing wrong?” you’re thinking to yourself. Well as it turns out, many of the mistakes you might be making are pretty common.In this intervention of an article from IMPACT Director of Inbound Training and Video Strategy Zach Basner, you'lllearn the most common mistakes you're making with your YouTube SEO and how to fix them.
🔥 "How do we get started with inbound right now, without having to commit to an agency that may not be the right fit for us in the long run?" (find out)
You’re looking for an inbound marketing agency to help bring your business to another level. All too often, however, the sales process goes too fast. And itdoesn't take long for you to realize your agency partner never made enough time to get to know your businessor its true challenges in the first place, so as to help you achieve your most aggressive growth goals with inbound marketing.
Don’t get stuck in a long-term contractand then find out what your businessreallyneeds to be successful with inbound in the long-run. With IMPACT’s Fast Start Program, you can get your inbound marketing on the right path fast, while truly getting to know us as your agency partner,risk-free.