Forbes Embraces Robots, Alexa Embraces Humans, & Basecamp Rejects Facebook ...This is THE LATEST!
Surprise! It's me, your friendly neighborhood IMPACT community director, Stephanie. I took over today's issue of THE LATEST, and boy, do I have a story for you. (Don't worry, Ramona and Liz will be back next week!)
I just left a grocery store, items in hand, without paying.
Let me back up...
Earlier today, I was walking to my train when I spotted a warm orange glow from a formerly vacant storefront. When I realized what it was my feet immediately carried me inside.
Taken while basking the glorious glow of Amazon automation.
If you haven't heard of this, it's Amazon's checkout-free store with ready-to-eat items you can grab and literally just go.
It was magical.✨
While today's rapid advancements in technology may seem scary, they can also be helpful timesavers. (According to the Amazon Go app, I was only in the store for a total of a minute and 20 seconds -- including the time it took to Instagram my experience!)
Maybe we need to start opening ourselves up to a future with robots... even for content creation.
🤖 With "Bertie," Robots Are Writing Rough Drafts for Forbes Contributors
As a marketer, you want to create customers that are loyal to your brand, but how do you do it?On Thursday, January 24, Will Harris of Real Thread will show you. During this interactive webinar, you'll learn how to retain your customers and what you need to do from first-touch to signed contract (and beyond) to transform those customers into lifelong brand loyalists.Register for this webinar today.
IMPACT Client Success Specialist Myriah Andersonwill be a featured speaker for Sales Hacker'sAccelerating Sales with Video: Lessons Learned from Those Seeing Successlive web event on January 17.Limited spots are available, so snag yours today.
Chicago HubSpot User Group: In Chicago? Ready to win at social media? Join the Chicago HUG on Wednesday, January 23 at 6:00pm as Dan Gingiss, speaker and author of Winning at Social Customer Care, shares how to identify what will get shared on social media. Space is limited so register for the Chicago HUG today.
🔢 Weekly Number Crunching
Did you know hashtags probably won't increase engagement on your Instagram posts?
According to a study by Mention of more than 115 million Instagram posts, 33.3% of Instagram posts contain no hashtags and using hashtags in Instagram posts does notincrease engagement rates.
This could be because Instagram's algorithm favors paid ads for reach over organic discoverability -- or it could simply be because mountains of hashtags are distracting and spammy. I guess we just have to stick to valuable content.
🤣 Weekend Nonsense
This is my absolute favorite martech video of all time. When I got the chance to work on this edition of THE LATEST, I knew this is what I wanted to share.
Check out why the tech world loves bullsh*t metrics so much:
As always, if you got this from a friend and haven't subscribed yet, join the fun here.