The festivities and trainings haven't gotten underway yet, but I have been spending my morning thus far in Denver with some incredible brand strategists and business owners.
And with all of those brains in one room, I decided to ask them what is one thing marketers do that drives you completely up a wall?
Here are their answers:
“Communicating in the way they like to receive information, and not the way their audience wants to receive their information.”
“Sometimes I’ve seen marketers use insider terms or jokes that -- when taken out of context -- go completely over everyone else’s heads.”
“When marketers complain about not getting engagement online and on social media, and then I look and they’re just broadcasting stuff about themselves, not actually trying to engage in conversation.”
“I hate marketing that nags you. I hate it. Don’t do it. Jerks do that. Don’t nag me, bro.”
“When marketers have all of their messages and photos automated to broadcast across all their social media channels with the exact same messaging. You need to speak totally different languages on all platforms. I want to tell them, 'You know that makes you look lazy, right? No? Just checking.'”
Griffin... had no opinion.
Still need to be saved from yourself? (Be honest.) Here are a few articles -- and tons of resources -- that'll get you back on the right track.
🙄 What Mistakes Are You Making with Your Customer Journeys?
How to Find Blog Topics Your Audience REALLY Cares About (Webinar): There are five key types of questions all buyers want answers to -- regardless of what they’re shopping for. In this webinar hosted by SEMRush, IMPACT Content Marketing Specialist Kevin Phillips will show you how to solve the problems your customers have by addressing the topics and questions most relevant to them. This one-hour session on April 8 starts with a 20-minute long presentation by Kevin, followed by a panel discussion with Susan Moeller and Andy Crestodina. Sign up for the SEMRush webinar here.
Who’s in Annapolis and Needs a HUG?(A HubSpot User Group, that is!) On April 10, the Annapolis HubSpot User Group will be getting together to learn all about mastering LinkedIn advertising from IMPACT Paid Media Specialist Jason Linde. Registration is free, and there will be complimentary snacks and drinks, so reserve your seat now.(The room actually does have limited space.)