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Normally, I hate marketing jokes.To me, they exist almost exclusively in the "try-hard" category of comedy, resulting in more groans than guffaws.
Did you hear about the new strategy where companies collaborate with ill celebrities?It’s called influenza marketing. It’s really going viral.
What? No. Just... no. 😐
But then, a miracle happened. While standing in line at a Starbucks this morning, I read a marketing joke that made me laugh so abruptly and awkwardly that I scared the woman in front of me and she dropped her purse.(Sorry!)
How many marketers does it take to change a light bulb?Um... it isn't too late to make this neon instead, is it?
OK, I was laughing at this joke... but also crying on the inside, because I felt seen, understood, and attacked all at the same time. How many of you have ever had a moment where you're feeling positive about the momentum of a project, only to have someone come in and try to take you back to square one at the 11th hour?
And then you want to sink into the floor, never to be heard from again... or maybe that's just me.
To be fair, sometimes it makes sense to smash the pause button. What you're working on was based on faulty assumptions or you need to make an unexpected pivot or "we need to slow down to speed up, blah blah blah."
Then, there are those demoralizing times where you're working with a group of people to build something. Let's say a horse. But the more you talk and analyze and debate, the more you realize you're unintentionally building a camel instead.
The key is to be able to spot the difference.Because, sometimes — as much as you may want to initially roll your eyes — you absolutely must pump the brakes on what you're working on. Otherwise, you'll just keepmaking the same mistakes over and over.
And now, here'sTHE LATEST...
👉 "What are the most costly mistakes we're making when creating blog content for our company?" (9-minute read)
📈 "How can we drastically improve how well our website ranks in search results right now?" (get the answer)
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