Back to Learning Center
© 2021 IMPACT, All Rights Reserved 470 James Street, Suite 10, New Haven, CT, 06513 (203) 265-4377
I'm a gal who wears her heart on her sleeve, so I just have to get this out there...
Truly and sincerely, I love you. 😍
I remember when I was first asked (see: "voluntold") if I would become a weekly contributor to THE LATEST, and I felt my stomach immediately drop to the bottom of my body.
Back then, I would have rather had you ask me to write a 3,000-word article than an email newsletter. The idea of hitting "schedule now" on an email that goes out to tens of thousands of people made me want to collapse upon myself like a dying star with anxiety.
(I'm not dramatic, you're dramatic.)
Months later, I'm so thankful. I consider it a privilege to connect with you all each week. And the success stories, tips, ideas, and questions you reply with after each issue make my day.
Now, in the spirit of the holiday, let's keep the lovefest going! Here are three articles I love for different reasons -- the first for its radical candor, the second for defending a marketing tactic that's under attack, and the last because... well, I wrote it.
Walking the path of an inbound leader can be immensely rewarding. However, there is often a built-in expectation that leaders of all stripes be fearless, and should never show weakness or concern. They must always be an unwavering force for their people. In this personal story, VP of Services Brie Rangel explains why "fearless leadership" is a toxic myth and what strategies inbound leaders like you can use in tough situations that feel out of your control.
Marketers are the worst -- and I say this as a marketer. We commit many crimes against humanity, but our worst is our compulsion to prematurely declare any sort of tried-and-true tactic or strategy "dead." SEO, keywords, Twitter -- you name it, we've tried to kill it. Now, marketers are coming for the content marketing staple of blogging. Thankfully, IMPACT Head of Editorial Content Ramona Sukhraj sets the record straight in this article with the data and thought leadership that proves blogging is very much alive and well.
"I feel like I am never, ever going to get ahead on our content calendar. I'm living in an endless loop of always feeling behind."
"I just want to scream at my bosses who want me to be more efficient, 'You have no idea how bad the quality of work is that I'm dealing with,' but they don't want to hear it."
If this sounds like you, don't panic. I know this pain all too well, which is why I wrote this article which explains the two most common bad content editing habits that contribute to these feelings and the exact editing process you need to follow to overcome them.
Last week, IMPACT Content Marketing Consultant Kevin Phillips published an incredible guide on getting started with content marketing. (If you haven't read it, it's not only informative, it's really funny.)
Since he'll be my guest on this Friday's episode of the Content Lab podcast to talk about his experience in pulling that guide together, I wanted to use this week's throwback to showcase my first interview with Kevin from last year.
In this episode, he and I had a candid discussion about overcoming one of the most common fears people have when they get into creating content -- "But I'm not a good writer."
If this sounds familiar, you need to listen to this episode.
Whew! That was a big issue, am I right? Well, to reward your commitment to getting to the bottom of this bad boy, here's another Valentine's treat.
I love you!