Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

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HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The Latest Digital Marketing News by IMPACT
February 14, 2019

Fearless Leadership Is a Lie, Blogging Isn't Dead, & Editing Content Doesn't Have to Hurt... This Is THE LATEST!

I'm a gal who wears her heart on her sleeve, so I just have to get this out there...

i-love-you-valentine

Truly and sincerely, I love you. 😍 

I remember when I was first asked (see: "voluntold") if I would become a weekly contributor to THE LATEST, and I felt my stomach immediately drop to the bottom of my body.

Back then, I would have rather had you ask me to write a 3,000-word article than an email newsletter. The idea of hitting "schedule now" on an email that goes out to tens of thousands of people made me want to collapse upon myself like a dying star with anxiety

(I'm not dramatic, you're dramatic.)

Months later, I'm so thankful. I consider it a privilege to connect with you all each week. And the success stories, tips, ideas, and questions you reply with after each issue make my day. 

Now, in the spirit of the holiday, let's keep the lovefest going! Here are three articles I love for different reasons -- the first for its radical candor, the second for defending a marketing tactic that's under attack, and the last because... well, I wrote it.

😡 Fearless Leadership Is a Myth That Sets Us Up for Failure

Walking the path of an inbound leader can be immensely rewarding. However, there is often a built-in expectation that leaders of all stripes be fearless, and should never show weakness or concern. They must always be an unwavering force for their people. In this personal story, VP of Services Brie Rangel explains why "fearless leadership" is a toxic myth and what strategies inbound leaders like you can use in tough situations that feel out of your control.

😵 Blogging Isn't Dead for Marketers & Here's the Proof

Marketers are the worst -- and I say this as a marketer. We commit many crimes against humanity, but our worst is our compulsion to prematurely declare any sort of tried-and-true tactic or strategy "dead." SEO, keywords, Twitter -- you name it, we've tried to kill it. Now, marketers are coming for the content marketing staple of blogging. Thankfully, IMPACT Head of Editorial Content Ramona Sukhraj sets the record straight in this article with the data and thought leadership that proves blogging is very much alive and well.

🤕 Editing Marketing Content Doesn't Have to Be So Painful

"I feel like I am never, ever going to get ahead on our content calendar. I'm living in an endless loop of always feeling behind."

"I just want to scream at my bosses who want me to be more efficient, 'You have no idea how bad the quality of work is that I'm dealing with,' but they don't want to hear it."

If this sounds like you, don't panic. I know this pain all too well, which is why I wrote this article which explains the two most common bad content editing habits that contribute to these feelings and the exact editing process you need to follow to overcome them.

⏳ Throwback Thursday

Last week, IMPACT Content Marketing Consultant Kevin Phillips published an incredible guide on getting started with content marketing. (If you haven't read it, it's not only informative, it's really funny.)

Since he'll be my guest on this Friday's episode of the Content Lab podcast to talk about his experience in pulling that guide together, I wanted to use this week's throwback to showcase my first interview with Kevin from last year.  

In this episode, he and I had a candid discussion about overcoming one of the most common fears people have when they get into creating content -- "But I'm not a good writer."

If this sounds familiar, you need to listen to this episode

👀 ... When You're All Ears (& Eyes) 

📅  Save The Date!

  • TODAY -- Start Creating Quality Marketing Videos on Your Own: IMPACT and Wipster are teaming up to give you the tools to produce top-notch videos in-house and create a video strategy from scratch. Curious about how to do it for yourself? Check out the Oscar-worthy teaser video for the webinar and then reserve your spot.
  • Also, TODAY, It's a Valentine's Day Throwdown! On this Thursday's Website Throwdown, Sigstr Director of Marketing Brad Beutler jumps in the ring to help us critique some viewer-submitted websites live on the air. Submissions are closed for this round, but make sure to save your seat to watch live. 

  • I'll see you next Wednesday, CHICAGO! You read that correctly -- on February 20, I will be joining the folks at the Chicago HUG for a hands-on, intensive, super-fun content strategy workshop all about pillar content and topic clusters. Space is very limited for this event, and preference will be given to those who have an inbound certification. So, what are you waiting for? Sign up for my pillar content workshop now!

Whew! That was a big issue, am I right? Well, to reward your commitment to getting to the bottom of this bad boy, here's another Valentine's treat.

I love you!