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Fearless Leadership Is a Lie, Blogging Isn't Dead, & Editing Content Doesn't Have to Hurt... This Is THE LATEST!
I'm a gal who wears her heart on her sleeve, so I just have to get this out there...
Truly and sincerely, I love you. 😍
I remember when I was first asked (see: "voluntold") if I would become a weekly contributor to THE LATEST, and I felt my stomach immediately drop to the bottom of my body.
Back then, I would have rather had you ask me to write a 3,000-word article than an email newsletter. The idea of hitting "schedule now" on an email that goes out to tens of thousands of people made me want to collapse upon myself like a dying star with anxiety.
(I'm not dramatic, you're dramatic.)
Months later, I'm so thankful. I consider it a privilege to connect with you all each week. And the success stories, tips, ideas, and questions you reply with after each issue make my day.
Now, in the spirit of the holiday, let's keep the lovefest going! Here are three articles I love for different reasons -- the first for its radical candor, the second for defending a marketing tactic that's under attack, and the last because... well, I wrote it.
😡Fearless Leadership Is a Myth That Sets Us Up for Failure
Last week, IMPACT Content Marketing Consultant Kevin Phillips published an incredible guide on getting started with content marketing. (If you haven't read it, it's not only informative, it's really funny.)
Since he'll be my guest on this Friday's episode of the Content Lab podcast to talk about his experience in pulling that guide together, I wanted to use this week's throwback to showcase my first interview with Kevin from last year.
In this episode, he and I had a candid discussion about overcoming one of the most common fears people have when they get into creating content -- "But I'm not a good writer."
TODAY -- Start Creating Quality Marketing Videos on Your Own: IMPACT and Wipster are teaming up to give you the tools to produce top-notch videos in-house and create a video strategy from scratch. Curious about how to do it for yourself?Check out the Oscar-worthy teaser video for the webinar and then reserve your spot.
Also, TODAY, It's a Valentine's Day Throwdown! On this Thursday's Website Throwdown, Sigstr Director of Marketing Brad Beutler jumps in the ring to help us critique some viewer-submitted websites live on the air. Submissions are closed for this round, but make sure tosave your seat to watch live.
I'll see you next Wednesday, CHICAGO! You read that correctly -- on February 20, I will be joining the folks at the Chicago HUG for a hands-on, intensive, super-fun content strategy workshop all about pillar content and topic clusters. Space is very limited for this event, and preference will be given to those who have an inbound certification.So, what are you waiting for? Sign up for my pillar content workshop now!