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The Latest Digital Marketing News by IMPACT
May 7, 2019

Pinterest Traffic Secrets, Logo Trust, & Instagram in Facebook's Creator Dashboard...This Is THE LATEST!

So, something weird happened this weekend -- twice.

First, I was watching Saturday's SNL with Adam Sandler hosting (Fun fact: it was his first time on the show since he was fired as a cast member 24 years ago) and I caught a typo in one of the skits: 

SNL-typoRomano or Ramano?

Now, I've been an avid viewer of SNL my entire life and I've never seen them make an error like that before, so I was understandably surprised. I mean, it might have been part of the gag, but for the sake of my story, let's pretend it wasn't. haha.

Then, this morning I see news break that, in Sunday's episode of Game of Thrones, fans spotted a Starbucks cup sitting on a table in one of the scenes: 

Screen Shot 2019-05-06 at 2.29.33 PMTwitter, of course, has a field day. 

Yikes. Talk about blooper, right?

Honestly, both of these mistakes made me smile.

And no, it wasn't some heartless schadenfreude on my part, but rather, a sense of camaraderie and comfort; comfort in knowing that even the big guys make mistakes. 

SNL and HBO/Game of Thrones are institutions. They arguably have some of the greatest talents working for them and, look, even they slipped up.

The bottomline is no one is perfect. All we can do as human beings is our best and to try to stay ahead of the game. Here's some of what's going on to help this week:

📌 This is How You Can Drive Hundreds of Thousands of Views Through Pinterest [Podcast]

Fact: content posted on Pinterest has a longer shelf-life than any other major social media platformBut how can you ensure your pin is one that stands the test of time? In this week's episode of The Inbound Success Podcast, entrepreneur and social media powerhouse, Alex Nerney, sits down with Kathleen to discuss how he drives 200,000 organic visits from Pinterest each month and also millions of views on his accounts.

🤝 How Trustworthy Is Your Brand's Logo? Here's What The Data Says [Infographic]

Logos communicate more than just your brand name and colors. In fact, they can elicit feelings of love, hate, fear, and, if you play your cards right, even trust. In this article, talented IMPACT Designer Marcella Jalbert shares an infographic that dives into a super interesting report on what logo styles consumers trust the most and why.

📊  Instagram Finally Comes to The Facebook Creator Dashboard

The relationship of Facebook and Instagram is getting more serious. Not only has Instagram moved into Facebook's Creator Dashboard, but they mixed their CD collections (erm -- I mean analytics). Last week, it was announced that Instagram analytics will now be available in Facebook's Creator Dashboard making analysis more efficient and streamlined. IMPACT Account Executive Arielle Gnann shares all of the details and benefits you can expect.

👀 ... When You're All Ears (& Eyes) 

🚨 Save Your Seat

🌎 IMPACTers On The Move

  • Catch Marcus Sheridan at Brightcove's PLAY 2019 This Month! At this three-day conference (May 14-16 in Boston, MA), you will immerse yourself in what’s new, what’s next, and what matters in online video and have the chance to catch IMPACT partner, keynote speaker, and author, Marcus Sheridan live. Register for PLAY now.

    Learn more about having someone from IMPACT speak at your event.

Catch ya later!