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The Latest Digital Marketing News by IMPACT
March 10, 2020

Top WordPress site plugins vulnerable to hackers, how to maximize social video ROI with repurposed content, and the absolute best training resources for content managers ...this is THE LATEST!

🔥 Hot off the presses

🎬 By 2022, 80% of internet traffic is expected to be video consumption. Now is the time to become a media company that creates unbiased, trust-building video content for your buyers that makes it easier for them to make a purchasing decision. With IMPACT's video sales and marketing training, you can do this better than anyone in your industry.

Meet Connor DeLaney:

IMG-5620

(I've mentioned him to y'all in the past.)

Earlier, he asked me a really interesting question:

"What is one thing you wish you had known when you first started out as a content manager?"

Given the total lack of training resources for content managers when I first started out in the role many moons ago, I initially blurted out:

"Uh, everything."

Then he was like, "I'm a jerkface, so you can only pick one."

(OK, that's not quite what he said, but he still made me only pick one.)

After a little bit of thought, my answer was obvious:

"You need to be a great writer, storyteller, interviewer, and all of that. But when you're a content manager, you need to be a relationship manager first. If you're not focused on building and nurturing relationships with your people, you will fail at your job. Period."

I even wrote about it once, which I didn't remember until this very moment.

Oh, what I wish I could teach 2015 Liz Moorehead when she first embarked on her intrepid journey as a content manager..

👉 "What are the top WordPress plugins we're likely using on our website that increase the likelihood that our site will be hacked?" (2-minute read)

Last month, hacking attempts on WordPress websites went up. Given WordPress’ ubiquitous presence across the internet (36% of all websites are built on WordPress according to W3Techs), hackers have lots of opportunities to exploit weaknesses and extract valuable information. And one of the most common ways hackers gain access to unsuspecting WordPress websites is the ye olde plugin. In this article from IMPACT Digital Sales and Marketing Advisor Marc Amigone, learn if your business website is more vulnerable to hackers based on this list of the WordPress plugins that present the highest risk.

💬 You asked, we answered 

👉 "Social video gets results, but how do we maximize that opportunity with video content we already have?" (1-minute read + video)

How can you get the most out of your video content? And, is it possible to take one video and turn it into a dozen new marketing assets? In this brand spankin' new episode of the crowd-favorite Film School for Marketers podcast, IMPACT Video Trainer Will Schultz is joined by Repurpose House founder Shaina Weisinger to answer these questions and more. If you're a company who is embracing video (which you all should be), consider this episode mandatory viewing. So, tune in and you'll learn why social video creates such incredible ROI, the most common challenges you'll face trying to repurpose content, and the top secret social strategies to maximize the reach on every social video.

💬 You asked, we answered

🎬 "We want to see revenue from our video marketing strategy — how do we do that in-house?"

By 2022, 80% of internet traffic is expected to be video consumption. Now is the time to become a media company that creates unbiased, trust-building video content for your buyers that makes it easier for them to make a purchasing decision. With IMPACT's video sales and marketing training, you can do this better than anyone in your industry.

👉 "What are the best training resources out there for content managers?" (4-minute read)

When I wrote this article, I did so because I wish something like it had existed when I first started out as a content manager five years ago. If it had, I would have been so much better at my job faster. Back then, people like myself — and the content managers from the real world success stories we talk about today at IMPACT — were essentially pioneers on the frontier of a completely new role. Nowadays, however, there's a lot more out there in terms of training resources for content managers. So, to make your lives easier (in a way mine was not), I've pulled together this comprehensive list of content manager training resources, including articles, templates, tools, events, books, and more.

💬 You asked, we answered 

🎧 Latest shows and podcasts

😍 ICYMI

This past Sunday was International Women's Day — to celebrate, we asked fellow IMPACTers to share their thoughts on the women who inspire them, inside our industry and out. Find out who made the list

🔎 What I'm reading

Finally, back by popular demand, here are the latest news items, long-reads, and articles that have caught my attention around the good ol' webernet:

Toodles! 💋