Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The Latest Digital Marketing News by IMPACT
June 11, 2019

Tripling Your Landing Page Conversions, Creating Content Like a Thought Leader, & Maximizing Your Facebook Giveaways...This Is THE LATEST! 

Friends, it's wonderful to be a trail blazer and do something that's never been done before -- especially as a brand -- but that doesn't mean we should disregard tried-and-true ideas.

Maybe it's because I'm 30 now and I'm realizing I shouldn't have rolled my eyes at my parents' advice growing up...

eye-roll

But there's something to be said about learning from other people's work and experience.

Sure, just because it worked for someone else doesn't mean it'll work for you -- all brands and organizations are different -- but the strategies and tips that have seen success can, at the very least, act as inspiration or even jumping off points for some experiments.

Take these insights for example...

📈  This is How Rev.com Tripled Its Landing Page Conversions [Podcast]

When I first started working in inbound marketing, few things were more satisfying than achieving a high landing page conversion rate. It meant the copy hit all the right notes and people were entering our funnel -- every marketer's goal! But with savvier and more skeptical audiences, it can be harder to hit those high marks. In this week's episode of The Inbound Success Podcast, Rev.com Director Growth Barron Caster sits down with our very own Kathleen Booth to discuss how the company uses consumer research and insights to 3x its landing page conversion rates.

✍️  The Thought Leader's Secrets to Unforgettable Content

Anyone can create content, but creating truly great content is no easy feat.  As a content manager, editor, writer, and notoriously tough critic of all things, few know this better than yours truly. Great content is a perfect blend of skillful phrasing and wise, thought-provoking insight -- but it doesn't have to be intimidating. IMPACT's Director of Web & Interactive Content and my fellow LATEST-writing partner, Liz Murphy, candidly shares what it really takes to create unforgettable content like a thought leader.

🎁  Running a Facebook Giveaway? These 7 Ad Tips Will Help You Maximize Its Performance

Organic Facebook success is just about as elusive as truly great content, but luckily Facebook's comprehensive advertising platform and, of course, everyone's love of free stuff, still puts it within our reach. In a guest piece for our friends at Instapage, IMPACT's Facebook Ad Strategist, Ali Parmelee, shares seven musts to running Facebook Giveaways that guarantee conversions.

👀 ... When You're All Ears (& Eyes) 

🚨 Save Your Seat

  • Don't Miss the Hartford HubSpot User Group (HUG) TONIGHT! Starting at 5:30 ET, IMPACT's own HubSpot expert, Carina Duffy, will spill all the secrets behind HubSpot’s "Choose Your Own Adventure" lead nurturing strategy. There will also be free food, drinks, & plenty of time to network. Just make sure to register here!
  • Website Throwdown Returns TOMORROW! Real business websites will be critiqued during this live broadcast by our hosts and this month's special guest, Drift VP of Content & Community (and HubSpot alumni) Mark Kilens! While site submissions have closed, you can still save your seat to watch!
  • New Haven HUG gets in on the Website Throwdown fun (IN PERSON!) on June 25: The New Haven HUG will be hosting totally live website throwdowns! Our panel of experts will be critiquing websites from our audience and offering valuable tips and tricks to improve your site right away. Make sure to register -- and, if you dare, throw your site into the ring!
  • Finally, IMPACT Live is ONLY 8 WEEKS AWAY! August is just around the corner, which means so is IMPACT Live 2019. This unforgettable, immersive, two-day event is where the best in marketing and sales come together to learn proven tactics for breakthrough results. Don't wait -- get your ticket now!

🌎 IMPACTERS on the Move

👉 Learn more about having someone from IMPACT speak at your event.

🗞️ What I'm Reading

What's on my reading radar this week? Let's take a look: 

Talk soon!