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July 13, 2019

What HubSpot Can't Do, 40+ Stats That Prove the Power of Video, & New Monetization Tools for Facebook & Instagram Content Creators ...This Is THE LATEST! 

πŸ’― Jump Right Into the Good Stuff!
Get your ticket to IMPACT Live 2019 β€” it's only 23 days away! 

After almost three months of allowing my beloved family book collection to rot in boxes, I finally did something about it around 11 p.m. on Thursday night. 

Usually, unpacking is horribly tedious and deeply unsatisfying, to the point where I consider myself emotionally allergic to the task. But as I opened up each box and sorted through every book alone in my basement, I felt warm and surrounded by love.


I did not create this eclectic library. Instead, it was built over the past 60 years by my mother, who was an avid reader herself, as well as an avid collector of our family's keepsakes.

It includes antique editions of Shakespeare's works, all of Dave Barry's humorous essays, old maps and world atlases, the best novels the 1970s and 1980s had to offer, writing style guides, flower arranging manuals, dog-eared cookbooks, thick volumes on etiquette, massive coffee table books on Picasso and John Singer Sargent, and much, much more. 

But the strangest thing happened as I was putting away a book called Color and Human Response by Faber Birren from 1984... a small card fell out of it and onto the floor:


I immediately laughed β€” you couldn't go anywhere in the 1950s and 1960s, apparently, without someone trying to offer you a jello mold of some sort. 

And then I thought back to all of the wonderfully raucous Italian family dinners at my great aunt Persia Dolores' apartment at the Watergate in Washington, D.C., where she lived for almost 50 years. And how, without fail, she always gave me the gift of either a hairbrush, a rosary, or a small vial of holy water whenever I went to visit her as a child.

I know I was a bit preachy earlier this week about how important it is to be able to change and take action, without being too wedded to the past. 

But as I stood there by myself on Thursday night looking down at that card in my hands, I was reminded how important it is to also slow down and reflect on the past β€” to question where we came from in order to understand where we are now, as well as where we're going to go. 

Like many of you, I often fall into the trap of looking to "smarter" people to tell me what's going on. Or I'll think that a new piece of technology or software (like HubSpot) is the silver bullet that will finally solve all my problems.

"I'm just too busy to do this all on my own," I'll tell myself. That's not how life works, though. You need to do your own research, form your own opinions, and solve your own problems. That's the only way you can really move forward.

β›” If You Think HubSpot Will Solve All of Your Underlying Marketing & Sales Problems, You're in for a Rude Awakening

Look, HubSpot is pretty spectacular. It's a robust, innovative automation platform for marketing, sales, and service teams, and it has transformed the digital sales and marketing programs of thousands of companies around the world. But it can only do so much. In this interview, IMPACT HubSpot expert Carina Duffy talks about the common mistakes companies make with HubSpot, the problems it can't solve for you, and why she never became an X-Games rollerblader.


🎬 Marketers Who Use Video Generate 50% More Revenue for Their Companies Than Those Who Don't (& Other Crazy Statistics)

We keep hearing how important video is. But given how much of a commitment it requires β€” time, money, and mindset β€” it can sometimes feel difficult to justify fully embracing video for digital sales and marketing. Well, I'm here to rip-off the band-aid. Video is here. It's not going anywhere. And, if you make the investment, you will make money for your company. If you need help convincing yourself (or others at your company) of this fact, here are more than 40 mind-blowing stats that prove how profitable video marketing is.


πŸ’° If You're Trying to Monetize Your Facebook & Instagram Profiles, Facebook Has New Money-Making Tools for You

The Facebook team has finally figured it out β€” if they want their audience to view their platform as a primary video destination, they need to incentivize big content creators to actually create video for Facebook. So, earlier this week, the social media giant announced it was rolling out new monetization options and features for both Facebook and Instagram. In this article, IMPACT Digital Beat Reporter Iris Hearn provides a detailed overview of all of the new monetization tools Facebook is offering content creators.


🎧  Our Latest Shows & Podcasts 

πŸ“†  Upcoming Digital Sales & Marketing Events

So, obviously, we're excited about IMPACT Live, but we're super excited to welcome Mari Smith as a keynote speaker, who will be talking about the latest and greatest Facebook marketing strategies. 

And she's got a special message for you:

Are you ready to join us in Hartford this August? Use SPEAKERMARI to get 15% off your IMPACT Live ticket today.

⏰ Weekend Nonsense

I've spent the past six months politely asking (see: not-so-politely badgering and nagging) everyone I know to watch Barry, a dark comedy starring Bill Hader on HBO. So, when I came across "You Have to Watch This Show" β€” an "oldie but a goodie" from The New Yorker, I felt both personally attacked but also very understood:

Screen Shot 2019-07-12 at 3.04.03 PM

I know I'm not the only one who does this, so read it and let us all admit our shortcomings together...

...but also, go watch Barry.

πŸ“š What I'm Reading This Weekend (Summertime Edition)

For those keeping track, I was able to plow through Thank You for Smoking by Christopher Buckley in less than a week. So, now it's onto the next!

This weekend, I'm cracking open Tension City by Jim Lehrer, which is an insightful retrospective of all of the televised presidential debates β€” from Kennedy and Nixon to Obama and McCain. 

(Sorry! Growing up in and around Washington, D.C., politics is in my blood.)  

Have a great weekend! β˜€οΈ