Back to Learning Center
Subscribe to THE LATEST
The Latest Digital Marketing News by IMPACT
May 4, 2019

Airbnb's New Video Strategy, Facebook's New Redesign, & Is In-house Content Really Worth It?...This Is THE LATEST!

It's May 4th, or Star Wars Day as it's known in some circles. 

Now, I know this might bother some people, but I'm not that big of a Star Wars fan.


Yes, I enjoy the films and can appreciate their place in history, but I'm in no way lining up outside the theater in a Princess Leia costume trying to be the first person to see the next one or trolling Tumblr for Reylo memes

It's just not my thing -- but you know what is? Puns. And the fact that May the fourth sounds like "May the Force" just gives me my jollies.

Kind of like this news from Airbnb...

🌴  Airbnb Hopes Unique Video Content Will Help Differentiate & Draw Attention to Services. Here's What They're Doing 

I don't know about you, but I'm a HUGE fan of House Hunters International, not the domestic version, just International. So, when I heard Airbnb was investing in original video content on YouTube and other platforms to highlight some of its most interesting spaces, my ears certainly perked up. This week, we dove deeper into what their strategy looks like, what viewers can expect, and the lesson to marketers. 

🤯  Facebook's Planning On Giving Users More of What They Want With Its Upcoming Redesign

Over the past few years, Facebook has spent a lot of time trying to steal traffic from other social media platforms by adding new (often copycat) features many arguably didn't want. Well, in a breath of fresh air, they're planning a redesign that will actually bring focus to two of the platform's most popular features among users -- Events and Groups.

🤔  The Burning Question: Is In-House Content Creation Really Worth It?

No one knows it better than I do, in-house content creation is no easy feat, but you know what they say -- nothing worthwhile ever comes easily. In this article, IMPACT Client Success Manager Genna Lepore begs the question "is in-house content creation really worth it?" and explores the reasons why and why not.

👀 ... When You're All Ears (& Eyes) 

🚨 Save Your Seat

🎉 Weekend Nonsense

You may say I'm a dreamer, but I'm not the only one -- at least not according to this new quiz from Adobe that put me and four other IMPACTers in that bucket.


MyCreativeType is a 15-question quiz/campaign by Adobe Create magazine designed to explore the many different faces of the creative personality.

"Based in psychology research, the test assesses your basic habits and tendencies—how you think, how you act, how you see the world—to help you better understand who you are as a creative," says Adobe.

In between each question, you're also met with seemingly random ASMR videos and imagery that are certain to get a reaction out of you.

Take the quiz, then hit reply to let me know what you got! :) 

See you next week!