😒 She Asked, They Didn't Answer. Here's How Poor Content Created a Horrible Online Research Experience For One IMPACT Bride-to-Be.
When you're making a big purchase, the first place you likely turn is Google and we IMPACTers are no different. IMPACT's Director of Client Services, Katie Pritchard, has always theoretically known the pain of not having major purchase questions answered by brands, but it wasn't until she started planning her wedding two months ago that she really experienced it first-hand as a buyer. She shares her experience and the lessons she learned as a marketer.