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The Latest Digital Marketing News by IMPACT
November 11, 2018

Instagram Hashtag Changes, More Google Ad Metrics, & Less Funding for MarTech!

The weekend is finally here; Go and enjoy it!

But first, here's THE LATEST to ponder as you venture out.


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Google's Getting Real About Ad Positions

Imagine trying to pick someone up from the airport -- but they refuse to tell you where. That's pretty much the experience Google served up to Ads customers before announcing a bunch of new metrics this week. Customers will now be able to more precisely report where their ads are positioned amongst other important data. Account Supervisor Kate Fodera dives into all of the exciting new metrics, in this article. Show me the metrics!

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Investors Are Giving MarTech the Cold Shoulder in 2019

It's no secret. The advertising and MarTech market has been flooded with fresh products in the past few years, but all that is likely to change. Due to saturation and GDPR concerns, investors are expected to cut back MarTech funding in 2019. Here's why that isn't necessarily bad news from IMPACT Account Coordinator, Dan Baum. 

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New Instagram Hashtag API Comes with Limits AND Possibilities

Reaching #instafame is about to get a little bit harder. This week, Instagram announced its new Hashtag Search API will limit business accounts to just 30 unique searches a week. But don't stress too much, they're also adding & improving a host of other great features for marketing and business users to capitalize on. IMPACT Design Supervisor, Jessie-Lee shares the scoop here. 

... When You're All Ears (and Eyes) 👀

Save the Date 📅

  • Missed Fast Forward? You can check out all the recordings from Vidyard's 3-day video summit for free here! Just hit login and register if you haven't already, and keep an eye our for the session from IMPACT's Zachary Basner & Myriah Anderson under Video Selling!
  • IMPACT Elite Live Conversation with Tammy Duggan-Herd, Ph.D. Mark your calendars for another eye-opening IMPACT Elite Live Conversation -- this time with Campaign Creators Marketing Strategist Tammy Duggan-Herd, Ph.D. on Nov. 13 at 2 p.m. Eastern. This is the third of a four-part Live Conversations series, but you can also go ahead and get reminded right on Facebook here.

Weekend Nonsense

Earlier this week, millions across the globe celebrated Diwali, one of the largest (and one of my favorite) Hindu festivals of the year. If you're not familiar with it, you can read up on it here, but frankly, I'm just looking for any reason to share this Diwali rendition of Adam Sandler's "The Hanukkah Song" from The Office. Check it out:

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Boom! You're all ready for the coming week. Speaking of which, what are you working on? Hit reply and let's chat. 

And as always, if you got this from a friend and haven't subscribed yet, join the fun here. 

Talk soon,