Marketing Interview Questions for Hiring Top-Performers: In this piping hot pillar piece, VP of Marketing Kathleen Booth and VP of Services Brie Rangel not only tell you what questions you should ask to find top-performing marketers, but they also pull back the curtain on how we’ve revamped our own hiring processes to attract the talent we’re looking for, decrease turnover, and increase client satisfaction.
Content Marketing Defined, the Ultimate Getting Started Guide:Content Marketing Consultant Kevin Phillips wants to help you grow your business in a digital world. So, in this guide, he cover topics such as what content marketing is, what it’s not, the many faces of content marketing, how to get started with content marketing today, and how it differs from other forms of marketing.
How to Create a Winning Multi-Brand Strategy:Mergers and acquisitions happen constantly, and there is plenty of talk about how businesses should manage the process. But there is very little information available on how to manage the messaging and marketing strategy that goes along with it. Principal Strategist Stacy Willis aims to change that with this guide.
📅 Save The Date!
Start Creating Quality Marketing Videos on Your Own! IMPACT and Wipster are teaming up to give you the tools to produce top-notch videos in-house and create a video strategy from scratch. Curious about how to do it for yourself?Check out the teaser video for theFebruary 14 webinar.(It’s one of our favorites!)
Chicago, Liz is Coming for You! You read that correctly -- on February 20, my partner in content crime, Liz Murphy, will be joining the folks at the Chicago HUG for a hands-on, intensive, super-fun content strategy workshop all about pillar content and topic clusters. Space is very limited for this event, and preference will be given to those who have an inbound certification.So, register for this meet-up now!
🎉 Weekend Nonsense
Hulu and Netflix both recently released documentaries on the Fyre Festival fiasco of 2017 and, seriously, if you haven't seen them already, you need to get on that.
Capitalizing on the trend, Shutterstock released a hilarious spoof of the festival's now infamous promo video made entirely out of stock footage. It may be the greatest thing I've seen all week.
See you next week!
Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K