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I should be exclusively focusing onfinishing my IMPACT Live talkright now, since my slides are due in three days.(I'm not panicking, you're panicking.)But I'm going to be irresponsible and talk about something completely different instead.
As digital marketers and business leaders, we're no stranger to "heated debates" about different topics in our industry:
"If you don't want to be taken seriously in your marketing, go ahead — use emojis."
"What are you talking about?! Emojis get results. Period."
"Twitter is a useless social media platform and a waste of time."
"WRONG! Twitter is where news happens; brands need to pay attention!"
But if you want to see absolute anarchy, lob a somewhat controversial editorial style topic (e.g., the Oxford Comma) in front of a bunch of agency content managers and editors. It won't be long before those seemingly teamwork-focused marketing pros devolve into territorial, bloodthirsty warriors.
For example, one of the editors from AP Stylebook (from which we derive the vast majority of our own editorial style rules at IMPACT) recently conducted an"Ask Me Anything!" session on Reddit:
On the whole, most of the questions were fairly innocuous. But you didn't need to scroll far to see some serious"Hatfield vs. McCoy"-level of angstcoming through:
AP Stylebook, the choice of blasphemers?
Of course, I had to share this glorious gold mine of editorial insight and tribal warfare with my fellow IMPACT content nerds,Stephanie,John, andJen.
And it wasn't long before they began to turn on each other.
Am I a monster who just wants to watch the world burn?Maybe. 😈
In reality, however, I love working at a company that hires ridiculously smart people who come from diverse backgrounds and don't always agree. I think that's the way it should be, though. Some of the best ideas and strategies we've devised were born out of disagreements, and (personally) I like being challenged to back up my beliefs.
Plus, think about how dull all of our jobs would be if everyone always agreed, no one fought passionately for their ideas, and everything stayed the same.
🦄 Are Emojis Juvenile Content Confetti or Game-Changing Engagement Drivers for Brands?
This past week, the internet celebrated World Emoji Day. Most big brands — like T-Mobile and U.S. Soccer WNT — joined in on the fun with emoji-laden social media posts. Others took the opportunity to innovate their product. For example, as of World Emoji Day, you can now use emojis to search for what you want in the Postmates app. Even with all of this fanfare, however, many marketers and business leaders are divided about using emojis.To settle the debate once and for all, IMPACT Digital Beat Reporter Iris Hearn wrote this articlecovering the role of emojis in modern-day marketing, and what the data says about emojis as drivers of engagement.
Heads up, Chicago!Do you struggle to keep your sales and marketing teams aligned? This month's Chicago HUG (HubSpot User Group) meeting is a special lunchtime meetup! Join us onThursday, July 25, at 11:30 a.m. CT at Workboxfor lunch and lessons about sales enablement. Remember, you don't have to be a HubSpot User to attend,so register now — space is limited.
Tired of running sales and marketing campaigns with “meh” results?There could be an unseen obstacle in your database that’s directly impacting your campaign: bad data. Join top data experts from Insycle, Leadspace, and SalesIntel for a webinar on August 1 to understand how bad data is really affecting your business and what you can do to fix it.Register for this webinar now.
Have your website critiqued by our panel of website strategy and design experts at our next Website Throwdown on August 8 at 1 p.m. ET. As always, we'll be joined by a special guest (who we'll announce soon), but if you want to throw your hat in the ring,now is the time to submit your site for next month's throwdown.
🤓 Weekend Nonsense
This gem fromSystem32Comicsis funny right now, but I was definitely that last panel (smiling and dying on the inside) at 7 a.m. yesterday morning, when I was trying to work on a draft for an article. Sigh.