How Not to Follow-up with Prospects, 8 Stunning Whitespace Examples, & New Data on Where to Spend Your 2019 Ad Dollars ... This is THE LATEST!

It's Throwback Thursday (New!) 💥

Each Thursday edition of THE LATEST, I'm going to share some amazing content goodness from our archives that you may have missed. 

• Is SEO Dead? We've Got the Answer... 
  Every year, marketers make themselves crazy trying to answer this question -- and some of you have a little too much fun saying, "Yes, it is, and we're all doomed." So, we partnered with technical SEO mastermind Franco Valentino of Narrative SEO to produce this comprehensive guide that explains what you need to know about SEO going into 2019.
• You Need to Start Talking to Your Sales Teams
  Back in April, I shared my experience of being embedded with the IMPACT sales team for six months in 2017 and 2018. Not only was it a transformative experience, personally, there were four absolutely essential lessons I learned that all marketers should take to heart, as they look ahead to next year. Here is what every single marketer should be doing with their sales teams.

Also, happy 141st birthday to the Washington Post -- my hometown rag! On this date in 1877, the newspaper published its first issue. It was four pages long and cost 3 cents, and reported on the ill health of the Pope and that, "The Capitol was a dull place yesterday."

Save the Date 📅

• Make news by breaking news! Creating content around breaking news can generate tons of media attention (& bring in sales), but not many of us are doing it… yet. On December 10, you have a chance to learn directly from David Meerman Scott about how to generate leads and customers with his pioneered technique of "newsjacking." Start making headlines, reserve your spot today.
• Go behind the scenes of Carney with Mark Rogers. On December 11, the final installment of our 2018 IMPACT Elite Conversations series will feature a live conversation with Carney Marketing Director Mark Rogers. (Psst! Carney publishes the super popular newsletter The Daily Carnage.) Add this conversation to your calendar.
• Who's in New Haven and needs a HUG? Also on December 11, you can join us for the New Haven HubSpot User Group (HUG) meetup, during which we'll be talking about how you can make the most of HubSpot's "Pick Your Own Adventure" lead nurturing strategy. Register for the New Haven HUG today.
• Early-bird pricing (50% off!) for IMPACT Live 2019 is about to end! So, now is the time to go all-in on our innovative, immersive, and inspiring learning experience for marketers and marketing teams. Seriously, you'll kick yourself when the prices go up -- so, get your tickets now.

Whew, I think that's enough from me for today. Now, go forth and make good marketing decisions.

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Toodle-loo!