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On one hand, I get a little creeped out by the amount of data companies like Google and Facebook have on me — personal preferences, who I'm "stalking" late at night while scrolling through my phone in bed, preferred brands, health concerns, relationship status, and political beliefs.
On the other hand, I straight up lose my mind when I go to a website and it's like they've forgotten who I am. Instead of being served up a hyper-personalized experience, I'm treated like a stranger.
"What do you mean, you don't remember I've already downloaded this piece of content?"
"Uh, why don't I have the ability to submit the same order again for Taco Bell through Door Dash just like I did last Wednesday at 10 p.m.?"
I wish I could say that last one isn't an E! True Hollywood Story experience from my own life, but here we are. Look, cooking for one is hard, OK? Don't judge me.
Get on my level, y'all.
Taco convenience aside, this mental push-and-pull dynamic is something I struggle with a lot when it comes to data privacy.
I want the personalized experiences that only can occur when I allow a company to know who I am, what I want, what actions I'm taking, etc. At the same time, I don't want these companies to become the tech equivalent of a "frenemy" you keep very close to you because they know so much dirt on you that your life would literally be turned upside down if you cross them.
I have no good answers to this as a consumer or a marketer. But I share this in the hopes that we can all agree there is a lot more gray area in this issue than there are stark contrasts of black and white.
And now, here'sTHE LATEST...
👉 "What do we need to know about California's new privacy law that just went into effect?" (2-minute read)
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