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The Latest Digital Marketing News by IMPACT
December 10, 2019

Best digital marketing news sites, best HubSpot training resources, and best video marketing training ...this is THE LATEST!

🔥 Jump right into the good stuff

👋 Want to work for IMPACT? We're hiring! We’re looking for an experienced digital marketing consultant/strategist with a proven track record of advising and leading clients to digital sales and marketing success. Could it be you? Learn more about the role and apply today.

As I've been busily meeting and planning and filming and collaborating here at IMPACT HQ over the past few days here, I've been struck by something.

This time of year is when many of us are working tirelessly to build new digital marketing strategies for the coming year, as we also reflect on how we want to develop ourselves as professionals.

(It's also when I do a lot of extensive Christmas pajama-themed planning, but maybe that's just me.)

Usually, the goals and plans we develop fall into two completely opposite buckets:

  • Goals and plans for growing and achieving success for the brand.
  • Goals and plans for growing and achieving success in our careers.

But what about goals and plans for growing and developing our people — as teams, specifically? 

We're all well aware that what it takes to be successful in the digital age is rapidly changing all the time. Heck, just look at how inbound has evolved — it wasn't long ago that sales wasn't even a part of the conversation.

So that's why I'm dedicating this entire issue to how you can best develop your teams in 2020. Because your plans may be perfect for self and brand; but if you don't invest in your teams and your people to stay cutting edge and get aligned, you'll never achieve your most aggressive digital sales and marketing goals.

👉 Have your team self-educate with these 21+ digital marketing news websites (6-minute read)

There are 21+ digital marketing news websites I have hand-curated for myself and my team, so we can continue to stay on top of trends and deliver y'all the most expert and relevant insights you need to know to do your jobs better and grow your businesses. In this article, find out what the best digital marketing news websites are and how to make it easy for your team to stay informed on what's happening in the industry.

💬 You asked, we answered

👉 Maximize your marketing automation investment with these 12 incredible HubSpot training resources for teams (4-minute read)

While HubSpot offers onboarding solutions, group coaching, and troubleshooting, at its core, HubSpot is a SaaS company that focuses on perfecting a multi-purpose sales, service, and marketing platform. More to the point, there are more resources out there that are specifically designed for teams to help companies make the most out of their investment. In this article from HubSpot alumna and IMPACT Digital Sales and Marketing Advisor Genna Lepore, find out the best HubSpot training options and resources for teams from an expert.

💬 You asked, we answered

🆘 You've made the investment in HubSpot, but you're still not seeing the results you want (do something about it)

Maximize your investment in HubSpot’s marketing, sales, or service platforms with our time-tested guided HubSpot training program and HubSpot consulting services.

🤔 What do you want to do now?

👉 Finally, the 4 best ways for your team to get the mission-critical video marketing training they need for 2020 (8-minute read)

Video marketing is a must these days, but it's not enough to just pick up a camera and start recording. You need to learn how to do it right. That's where training comes in. If you’re looking for great video marketing training, there are a few different options, all with pros and cons that you might consider. In this expert overview from IMPACT Director of Inbound Training and Video Strategy, get the scoop on the the four essential ways to get your teams trained up on video marketing for 2020.

💬 You asked, we answered


🎧  Latest shows and podcasts

📆 Upcoming events

👉 A few last things

These are the resources you need to read to prep for the coming year:

Talk to y'all later! 👋