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The Latest Digital Marketing News by IMPACT
December 18, 2018

HubSpot Brings Business Cards Back to Life, Instagram Counts Down, & The Daily Carnage 36x Its Subscribers...This is THE LATEST!

We're one week away from Christmas Eve, my friend, and whether you celebrate or not, there's no denying there's an excitement (and touch of anxiety) in the air. According to a 2015 report by Healthline, 62% of people report an increase in stress during the holidays, thanks greatly to a lack of time. So, let me save you some precious minutes. Here's what's been going on in the marketing world:

📇  HubSpot's New Business Card Scanner Makes Lives Easier for Marketers AND Sales Teams

I wasn't around for it, but I like to think the marketing world in the early 2000s was riddled with cheesy professional pick-up lines like: Can I get yo' business card? Luckily, thanks to HubSpot's new Business Card Scanner, I just may get to experience this glory as we enter the 2020s. The new feature available in the HubSpot mobile app allows users to scan business cards and automatically enter the information into their CRM along with notes for sales. In this article, IMPACT Director of Client Service Katie Pritchard shares the scoop and 4 big reasons sales teams should rejoice.

⏰  Brands Can Add More Excitement & Urgency to Their Instagram Stories With Countdown Stickers

New Year's Eve is right around the corner, but today, marketers have another countdown on their minds. Last week, Instagram launched a "Countdown" Sticker for Stories that lets brands build excitement towards events and allows users to get reminded of them. One of our newest account executives, Arielle Gnnan, dives into how to use the exciting new feature in your 2019 strategy in this piece. 

📧  The Daily Carnage's Mark Rogers Dishes On How It 36x Its Number of Subscribers in Just 18 Months

Growing a subscriber list is never easy. That's why seeing numbers like those shared by Mark Rogers in the latest episode of The Inbound Success Podcast is so impressive! Kathleen sits down with the Carney Marketing Director to discuss how the popular marketing newsletter did it and how your brand could as well. 

... When You're All Ears (& Eyes) 👀

Save the Date 📅

Tickets to IMPACT Live are as affordable as ever, but the price is going up in three days. ‘Tis the season to save some money. It's also the most wonderful time of the year -- to get your tickets. 

Have you had enough of my holiday word play yet? If not, hit reply and I'll share one of my best bad holiday jokes. #exclusivecontent

As always, if you got this from a friend and haven't subscribed yet, join the fun here