Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The Latest Digital Marketing News by IMPACT
October 25, 2018

Nebraska's Not for Everyone, Facebook's Introducing Attribution, and Yes, You ARE a Badass!

Hey, friends, did you miss me?

Of course, you did! Unexpectedly out for two weeks, I was quickly reminded that I missed a lot. Another Facebook scandal, the return of the Palm Pilot... We always joke about how much changes in marketing every day, but yikes. This industry clearly waits for no one (not even one of its favorite people, like me 😋). 

So, let's not fall behind. Here's The Latest ...

latest-nebraska-featured

Honestly, Nebraska Just Got A Lot Cooler. 

It may seem counterintuitive to share shortcomings in your marketing, but that's exactly what the Nebraska Tourism Commission had in mind. In this piece, IMPACT Account Exec, Dakota, dives into how the state's latest campaign is using humble words to set realistic expectations & attract the right visitors. Here's why honesty's the best policy (even in marketing).

latest-facebook-attribution-featured

Finally! You're Going to Know if Your Facebook Ads Are Actually Working.

We've seen the click-throughs and impressions, but knowing if those Facebook ads of yours were really bringing in the big bucks hasn't been as easy -- until now. Iris from our team details how Facebook's finally introducing native attribution so you can more clearly see how ads affect your bottomline and which are working. This is everything you need to know so far.

latest-hiring-high-performers-featured

24 Questions to a High-Performer! 

Fact: Your business is only as strong as the people working in (and on) it. That means you need to be asking the right questions in your hiring process to truly find the highest performing talent for the job. In this article, our VP of Marketing, Kathleen shares 24 to help the unicorns come out of hiding. See the Full List of Interview Questions Here.

... More Music to Your Ears 🎶

Save the Date 📅

  • Join us ringside at Website Throwdown TODAY!: At 2pm ET, our experts are critiquing viewer websites live on the air with our special guest, Jay Acunzo! Submissions have closed for this round, but you can save your seat here to catch all the action! 
  • Don't Miss This Free 3-Day Online Video Summit! Join 2,000+ sales leaders & sellers to discover how to stay ahead of the pack using video at Fast Forward on Nov. 6-8th, 2018. Even our very own Director of Video Training & Strategy, Zach Basner, and Client Success Specialist, Myriah Anderson will be presenting on the 7th at 3pm ET on why video is the next big thing in generating sales! Register for FREE here!

Phew! It feels good to be back in the know, doesn't it?

But, I mean, if it doesn't, please don't sugar coat it. 

Hit reply and let me know what you honestly think of The Latest and what I can do to make it even more helpful and enjoyable for you to get in your inbox. I read every single piece of feedback so don't hold back. 🙂

Oh, and if you got this from a friend and haven't subscribed yet, join the fun here. 

Until next time!