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The Latest Digital Marketing News by IMPACT
November 5, 2018

New Rules from Google Ads, Android App Schemes, and Vidyard's Free Video Summit!

Why hello, guys and ghouls,

Tomorrow is Halloween here in the U.S. and I've got plenty of marketing and business treats (and clearly a healthy dose of cheesy spirit) to share. 

Here's The Latest... 🎃

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Google's Got a New Need.. A Need for Speed.

Surprise! Google has made yet another update in the name of user experience & speed! This week, the tech giant announced it's making parallel tracking mandatory for all Ads accounts. What does this mean & why should you care? IMPACT Account Coordinator, Dan Baum shares all the details in this new article. Here's the Scoop on Parallel Tracking.

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So, Millions Were Stolen from Android Apps -- And No One Knew

It seems like everyone and their mom has an iPhone, but globally Android rules and it's this dominance that made it a prime target for sneaky behavior. BuzzFeed News revealed 100+ Android apps in the past year were used to steal ~$10 Million from Google advertisers. Account Supervisor, (& one of my favorite Android users), Kaitlyn Petro, explains. This is What Android Advertisers & Users Need to Know.

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Bye Bye, Writer's Block 

I don't care what anyone tells you -- writer's block exists and when it hits, nothing can be more frustrating. (And this is coming from someone who probably writes and rewrites the majority of her waking hours). Luckily, one of our Account Executives, Rachel Palmateer, shares 8 can't-miss tips for beating in her latest article. Beat the Block with These Writing Tips.

... More Music to Your Ears 🎶

Save the Date 📅

  • Don't Miss This Free 3-Day Online Video Summit! Join 2,000+ sales leaders & sellers to discover how to stay ahead of the pack using video at Fast Forward on Nov. 6-8th, 2018. Even our very own Director of Video Training & Strategy, Zach Basner, and Client Success Specialist, Myriah Anderson will be presenting on the 7th at 3pm ET on why video is the next big thing in generating sales! Register for FREE here!
  • Exclusive Conversation with Matt Ruby! Join us at 2:00pm ET as we chat about creating lovable video content with Comic and Founder of Vooza, Matt Ruby, live in IMPACT Elite! Watch live here -- no registration! Just follow the link and hit "get reminded."

As always, if you have any feedback on what we could be doing better in this newsletter, feel free to hit reply. 🙂

Oh, and if you got this from a friend and haven't subscribed yet, join the fun here. 

Talk soon,