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The Latest Digital Marketing News by IMPACT
November 6, 2018

Facebook's Storied Future, Welcome Emails, and Video Editing for Any Budget!

So, this past weekend, I was in New York City celebrating a friend's birthday and, like any good group of millennials, we spent it stuffing our faces -- but only after we staged the perfect photos for our Instagram Stories. 

As much of an eye-roll as this may be for some, according to Mark Zuckerberg, over a billion others are eating this behavior right up. Here's the scoop... 

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Stories Are The Future of Facebook

Whether its Instagram, Whatsapp, or Facebook itself, more people are viewing & engaging with social media "stories" than standard newsfeeds/profiles, these days. That's why on Facebook's Q3 earnings call, Mark Zuckerberg did not hold back on declaring them "the future" of the platform. Pun Very Much Intended -- Here's the Story from IMPACT Account Strategist, David Little.

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Willkommen And Bienvenue... Welcome! [INFOGRAPHIC]

Just like entering new social situations (or a beloved Broadway musical), research from this infographic by Invesp shows consumers who get an introduction to a brand via a welcome email are more likely to buy and be more engaged long-term. Explained by yours truly -- This is Why Your Brand Needs to Say Hello to a Welcome Email

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And The Oscar for Best Editing in a Marketing Video Goes To...

Like writing, precise editing can make or break the narrative, message delivery, and overall impact of your marketing videos -- but you'll need the right tools. In this article, IMPACT Video Editor, Megan Lang shares 14 great editing softwares & apps to help marketers create truly memorable videos. Find The Right Tool for Your Budget & Skill Level Here.

... When You're All Ears (and Eyes)  👀

Save the Date 📅

  • Free 3-Day Online Video Summit! Join 2,000+ marketing & sales leaders to learn how to stay ahead of the pack using video at Fast Forward on Nov. 6-8th, 2018. IMPACT's Director of Video Training & Strategy, Zach Basner & Client Success Specialist, Myriah Anderson are teaching attendees how to get started with video in their sales process on Nov. 7 at 3 p.m. ET! Register for FREE here!
  • Calling All MarTech Fans in Chicago! IMPACT Director of Audience Engagement & Community Stephanie Baiocchi will be presenting at the ANA Business Marketing Chicago Associate Board's Marketing Tech Tools Throwdown on Nov. 7. Get your tickets now.
  • IMPACT Elite Live Conversation with Tammy Duggan-Herd, Ph.D. Mark your calendars for another engaging and insightful IMPACT Elite Live Conversation -- this time with Campaign Creators Marketing Strategist Tammy Duggan-Herd, Ph.D. on Nov. 13 at 2 p.m. Eastern. This is the third of a four-part Live Conversations series, but you can also go ahead and add the event series to your calendar now.

That's all, folks!

Does your brand have a welcome email? How about a social story strategy? Hit reply and tell me more. I'm also accepting recommendations for stops the next time I eat my way through NYC, but no pressure. 😉

As always, if you got this from a friend and haven't subscribed yet, join the fun here. 

Talk soon,