Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close
The Latest Digital Marketing News by IMPACT
March 14, 2019

Consistently Creating Video, New HubSpot Lead Scoring, & Slack's Rebranding Missteps...This Is THE LATEST!

Good or bad, it's hard to break a habit. 

I mean, have you ever tried to cut back on caffeine, stop biting your nails, or maybe even stop calling or texting an old flame?

via GIPHY

As hard as these things are to overcome, I think sometimes it's even harder to create a new habit.

Back in the 1950s it was believed to take just 21 days for human beings to form a new habit, but in recent years that has been extended to over two months.

Frankly, it took me way longer than that to stop reaching for cans of Pepsi in college, but I'm getting off topic...

🎥  Here's How You Can Start Creating Video (& Never Stop)

You can't just make one video, upload it to YouTube, pat yourself on the back, and go back to your cave and see success. You have to consistently produce high-quality videos on a regular basis. It has to be a habit -- but, of course, that's way easier said behind a newsletter than done. In this episode of Film School for Marketers, Zach and Myriah dive into not only how to start producing video, but the roadblocks brands typically face, how you can overcome them, and ways you can empower your team to create video.

💯  HubSpot's Just Added Multiple Scoring Properties to Make Qualifying Leads Better Than Its Ever Been

Lead scoring in HubSpot has been around for quite some time, but if you've used it, you know it was far from perfect. Luckily, a lot of your old grievances have now been solved thanks to the platform's all-new multiple scoring properties. Our resident HubSpot expert, trainer, and consultant, Carina Duffy, shares all of the changes coming to the tool and why they're exciting for marketers and sales teams. 

❌  These Are the 3 Big Mistakes Slack Made With Its Rebrand 

Have you ever gotten a new haircut, felt super confident about it, then faced cringes when you walked into work the next day? That's essentially what happened to Slack when they redesigned their logo at the beginning of this year. The popular instant messaging app was met with less than favorable reactions to their new logo by users, designers, and industry folk alike, however, they likely could've avoided all of that if they steered clear of the three mistakes IMPACT Design Supervisor Jessie-Lee Nichols shared. 

👀 ... When You're All Ears (& Eyes) 

⏰ Throwback Thursday

St. Patrick's Day is right around the corner! If you're looking for a fun campaign your brand can run to join in on the celebrations, check out these seven Krispy Kreme, SEMRush, and more ran in 2017!

🚨 Save Your Seat!

  • TODAY on Website Throwdown! We have speaker, bestselling author, and marketing strategist David Meerman Scott jumping in the ring to critique a few hand-picked sites with our panel of experts. They’ll be reviewing everything from content and design to SEO and conversion paths. Save your seat to watch user-submitted sites get torn apart!

See you in the next issue! ('Cause we all know THE LATEST is one habit you don't want to break ;) )