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The Latest Digital Marketing News by IMPACT
January 21, 2020

Google's push toward a cookie-free browser, a storytelling master-class from Patsy Cline for content marketers, and why your Facebook ads aren't converting ...this is THE LATEST!

🔥 Hot off the presses

💯 ICYM the big ANN-ouncement: Last week, we announced the one and only Ann Handley will be returning to Digital Sales & Marketing World as a keynote speaker and we couldn't be more excited. Super early bird pricing ends January 31 and you can get an extra 20% off with the code ANN20, so make sure to grab your ticket today to see her in-person!

I remember telling someone a few weeks ago that one of the ways I best process big or challenging emotions is through my writing. Either by explicitly writing about an experience as a means to better understand it, or channeling whatever those feelings are into a more productive storytelling vehicle.

As I've shared previously with you all, I have initiated a lot of big changes in my life that have pushed me through periods of growth and pain. (Often, both go hand in hand.)

Well, today I crossed a significant and bittersweet milestone as part of that very same journey. One marked by many tears and raw conversations and, ultimately, unexpected shared understandings. 

Instead of feeling the need to document this unforgettable moment in time, I opted to channel that energy and those emotions into what is the first featured article in today's issue of THE LATEST

I hope you will take the time to read it. And listen to the song that inspired this storytelling lesson — it's only three minutes long. My hope is that it will open your eyes to what you're truly capable of as digital marketers. Plus, it's the only way I am able to express myself on this day.

And now, here's THE LATEST.

👉 "What can marketers learn about brand storytelling from Patsy Cline?" (7-minute read)

"She's Got You" by Patsy Cline is an old country song that has carried me through heartache after heartache, from my late teens through to today. But it was only recently, on one cold January afternoon (as tears were streaming down my face), that I stopped and wondered why. "What is it about this song in particular? What makes it so powerful after all of these years? Why do I always come back to it?" In this article, I share the powerful and moving storytelling lesson every single digital marketer needs to understand (and experience) before you create your next piece of content.

💬 You asked, we answered

👉 "What do I need to know about Google's controversial push toward a cookie-free browsing experience with Chrome?" (3-minute read)

Google's Justin Schuh, director of Chrome engineering, recently released a blog post stating that Google Chrome intends to kill off third-party cookies by 2020. This proposed change introduces friction for advertisers and marketers who continue to rely (for better or worse) on third-party cookie tracking to display relevant ads to users. Hoo-boy. To say this news is a big deal would be an understatement. In this rundown from IMPACT Digital Beat Reporter Dylan Lepak, you'll learn everything you need to know, as marketers, about what a cookie-free future means for your strategies.

💬 You asked, we answered

📈 "How can we drastically improve how well our website ranks in search results right now?" (Get the answer)

How your website ranks and performs in search is dependent on a number of factors, and the rules are always changing. Unlock the action plan to skyrocket your website’s performance with our technical SEO audit, in partnership with Narrative SEO.

👉 "Why aren't our Facebook ads converting?" (4-minute read)

It can be extremely frustrating and disappointing when the time, energy, and money you put into Facebook ads aren't yielding the results you expected. When advertising on Facebook, the reality is that you’re playing a very layered game of variables. Meaning you have to consider the ad platform itself, which has its own shifting rulebook. In this candid, experience-backed analysis from IMPACT Paid Media Project Manager Rachel Palmateer, you'll get the brutally honest truth about the why your Facebook ads are failing you.

💬 You asked, we answered

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🔎 In case you missed it!

You already know Ann Handley is going be at Digital Sales & Marketing World this April. Now, she’s got a personal message for all of you:

Ann Handley DSMW 2020 Promo Video 
I don't know about you, but dance party with Ann is officially on my bucket list. 

Super early-bird pricing (the lowest prices tickets will EVER be!) expires on January 31, so register today! — And don't forget to use Ann's special discount code ANN20 for an additional 20% off!

Toodles!