I remember telling someone a few weeks ago that one of the ways I best process big or challenging emotions is through my writing. Either by explicitly writing about an experience as a means to better understand it, or channeling whatever those feelings are into a more productive storytelling vehicle.
I hope you will take the time to read it.And listen tothe song that inspired this storytelling lesson— it's only three minutes long. My hope is that it will open your eyes to what you're truly capable of as digital marketers. Plus, it's the only way I am able to express myself on this day.
And now, here'sTHE LATEST.
👉 "What can marketers learn about brand storytelling from Patsy Cline?" (7-minute read)
👉 "What do I need to know about Google's controversial push toward a cookie-free browsing experience with Chrome?" (3-minute read)
Google's Justin Schuh, director of Chrome engineering, recentlyreleased a blog poststating that Google Chrome intends to kill off third-party cookies by 2020. This proposed change introduces friction for advertisers and marketers who continue to rely (for better or worse) on third-party cookie tracking to display relevant ads to users. Hoo-boy. To say this news is a big deal would be an understatement.In this rundown from IMPACT Digital Beat Reporter Dylan Lepak, you'lllearn everything you need to know, as marketers, about what a cookie-free future means for your strategies.
It can be extremely frustrating and disappointing when the time, energy, and money you put into Facebook ads aren't yielding the results you expected. When advertising on Facebook, the reality is that you’re playing a very layered game of variables. Meaning you have to consider the ad platform itself, which has its own shifting rulebook.In this candid, experience-backed analysis from IMPACT Paid Media Project Manager Rachel Palmateer, you'll get thebrutally honest truth about the why your Facebook ads are failing you.