Over the holiday, I learned what a "toddler-proofed" Christmas tree looks like from a dear friend of mine:
The culprits, of course, look so sweet and innocent on the surface:
As Sena shares her latest creation, Sena, destroyer of worlds, attempts to conquer the entertainment center in the background. Next, the world.
It seems as if we're always trying to "proof" something. Future-proofing ourdigital marketing strategies. Recession-proofing our business. Cat-proofing my dresser, sincePumpkin's favorite thing to do is to ruin my life by napping in my clean laundry.
Don't get me wrong, these are necessary conversations we should be having. But we should all be wary of living exclusively in what is, essentially, a fear-based, protectionist mindset.
In addition to [fill in the blank]-proofing everything around us, we must also evaluate what preconceived notions about our strategies,websites, and processes need to be challenged, discarded, or turned around. Because, sometimes, we need to burn something down instead of safeguarding it, in order to achieve what we really want.
And with 2020 arriving next week, there's no better time than now to start.
Now, without further ado, here's THE LATEST...
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