🚨 AUDIENCE POLL:What isone thing we can doto make THE LATEST more valuable? Every time I sit down to write this email newsletter, I do so with the goal of making sure it's as helpful, valuable, and actionable as possible. So, whether you have feedback on what we could be doing differently, an idea for a new feature, or general thoughts you wish to share,I would love to hear from you.
I'm a littleobsessedwith vintage ads. It's one of the reasons why I am an avid collector of LIFE magazines.(In addition to the incredible photography and feature stories from around the world, the ads are a spectacular snapshot in time.)
In the digital age, it's all about instant gratification for consumers. We have no patience anymore — and, for years, some have questioned ifGoogle is making us stupid.
But when I look at these ads, I find comfort in them.
They're measured. They're patient. They tell a story. The word choice is always purposeful, evoking powerful emotions and triggering aspirations of achieving something greater.The cheese tray isn't just a cheese tray — it's a "vogue" European custom you can easily bring to your own table.
So yes, the products and gender norms in these ads are almost always woefully outdated, as we look at them in retrospect. But there is a lot we can learn from the copywriters of yesteryear, as they were masters of selling you an experience, not just a product.
💬 According to a New Facebook Research Report, Conversational Commerce Is the Future for Brands
⚠️If You Use Live Chat, Here Are the 7 Essential HubSpot Conversations Best Practices You Need to Know
To connect with your consumers, you need to be mirroring the way they connect with each other — and, according to recent polling and data, texting is the preferred method of communication for most of your buyers. This trend has paved the way for conversational marketing tools like Drift and HubSpot Conversations. But getting conversational isn't as simple as flipping the live chat switch on, on your website. In this article, IMPACT HubSpot Consultant Jessica Palmieri sheds light on the seven most important live chat best practices every company must know to be successful with HubSpot Conversations.
Heads up, Chicago! The next HubSpot User Group event is on October 8!It will include a recap of the most critical updates from INBOUND19, and then Stephanie and Sarah (your fearless HUG leaders) will lead a discussion on how to plan inclusive holiday campaigns. You'll walk away with important e-commerce holiday dates to remember, key things to keep in mind when planning a holiday campaign, how to manage campaigns and reporting in HubSpot, and more. Reserve your seat for this event today, as Chicago HUGs fill up fast!
Honestly, I wouldn't have pegged a penguin named "Draco" as the good one...
✌️ One Last Thing
Oh, how time flies. Two years ago today, I gave my first-ever big talk as a speaker at #INBOUND17.I had made a bet the year prior with my boss that I wouldn't attend INBOUND at all the following year unless I was a speaker. Of course, immediately after saying that out loud, I felt incredibly stupid.
Why on earth would I make a bet like that? What if I didn't get selected? Or worse, what if I did and then totally bombed?
Well, lucky for me, the bet paid off...my pitch was accepted, and the talk itself went pretty well!