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The Latest Digital Marketing News by IMPACT
November 24, 2018

Warner Bros. Unique PPC Strategy Delights Fans (and Surprise Marketers) on YouTube, GoDaddy Shows You How to Nail Customer Service, & Sweet Potato Casserole...This is THE LATEST!

I haven't been "back to school" in nearly 8 years, but my days are still chockfull of lessons, I tell you what.

Today, as I'm still coming out of my Thanksgiving and Black Friday haze, I bring you some of the week's most valuable marketing lessons from three global brands.

Let's get to it -- Class is already in session: 

Warner Bros. Challenged Everything We Know About PPC Letting Users Watch The Entire LEGO Movie for Free in a Genius YouTube Ad 📺

Marketers preach the power of PPC for generating leads & traffic all the time. However, yesterday, movie house Warner Bros. challenged everything we know by letting fans watch the full-length LEGO Movie in a YouTube Ad attached to the sequel's trailer. The result was a ton of customer delight and valuable lessons to brands on paid ad strategy. Account Executive Nick Bennett explains the genius behind "Brick Friday" here.

5 Customer Service Lessons Our VP of Talent Learned From GoDaddy 🙋🏽

Even in our digital marketplace, good human-to-human customer service can go a long way. Our VP of Talent, Natalie Davis, experienced this first-hand when she made a call to GoDaddy recently. She walked away with not only an amazing experience, but five customer service lessons for all marketers, shared here.

These 10 Easy Tactics Can Turn You Into A Marketing Powerhouse Like Apple [INFOGRAPHIC] 🍎

Apple is one of the most highly admired brands in the world both by consumers and marketers, but their strategies are actually quite simple. In this infographic shared by yours truly, you'll learn 10 tactics even small brands can replicate from the product marketing powerhous