Digital Sales & Marketing
Digital Sales & Marketing
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Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer
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Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling
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Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Video
Video
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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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HubSpot
HubSpot
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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design
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Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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The Latest Digital Marketing News by IMPACT
January 1, 2019

Top Marketing Reads of 2018, Building Your 2019 LinkedIn Strategy, & It's the Era of Robot Disruption ...This is THE LATEST!

We did it, everybody! We made it to 2019! 🥂

Of course, you know what that means. It's time to put down the pie forks, put on our adult pants, and start chipping away at the goals and resolutions we set for ourselves for the coming year. 

(I know it's a bummer. Pie is absolutely delicious.)

As for me, I'm off to a pretty solid start for 2019, if I do say so myself. (And I do.) I cleaned out Pumpkin's litter box this morning like Totally Responsible Adult™and I put on gym clothes for a date I have with a treadmill later on today. 

me-on-the-treadmill

The date will be ugly... and filled with muttered expletives. But it will happen. That's all that matters.

But we're not here to talk about me.

I want to make sure you're prepared for 2019, too. So, here are three articles that will help you reflect on last year, make plans for the year ahead, and better understand what's coming down the road in 2020 and beyond.

🗞 Our 17 Most-Viewed Marketing Articles of 2018

To say 2018 was a big year for IMPACT would be an understatement. We doubled the size of our team. We reimagined our editorial strategy. We collaborated more with contributors and other partners. We also published more than 800 articles with over 5 million views. Of those, here are the 17 most-viewed articles from 2019, covering everything from Google Ads and chatbots, to video marketing and podcasting.

🔥 6 Expert Tips for Your 2019 LinkedIn Strategy

Poor, LinkedIn. Even though it's a powerful social media platform for lead generation, it's considered by many to be a "necessary evil." Does that sound like you? If so, you need to make a New Year's resolution to embrace LinkedIn. Lucky for you, IMPACT Director of Audience Engagement and Community Stephanie Baiocchi wrote this article, so you can learn the six core pillars of our LinkedIn marketing strategy for 2019.

🤖 Welcome to a New Era of Disruption... & Robots (Infographic)

As marketers, we need to be honest with ourselves -- we've abused the word "disruption," to the point where it's lost much of its meaning. But our misuse of the word doesn't change the fact that brands -- and the marketers behind them -- are entering an unprecedented era of technological disruption. For example, it's predicted that by 2029, computers will have human-levels of intelligence. Learn more about the rise of the machines, where AI is going, and what the future holds in this infographic.

👀 ...When You're All Ears (& Eyes) 

🌎 IMPACTers on the Move 

  • IMPACT Client Success Specialist Myriah Anderson will be a featured speaker for Sales Hacker's Accelerating Sales with Video: Lessons Learned from Those Seeing Success live web event on January 17. Limited spots are available, so snag yours today.

OK, I need your help. Yes, I have my gym clothes on, giving the appearance of having it together, but this is all an elaborate charade.

So, tell me -- what are your secrets for kicking off a new year on the right foot? 

Whether you've got amazing tactical tips for sticking to a New Year's resolution or sage wisdom for crushing it at work right out of the gate, reply to this email with your best advice. (I'll share some of my favorite answers later this week.)

Also, don't forget -- if you got this from a friend and haven't subscribed yet, join the fun here.

Happy New Year! 🎉