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January 1, 2019

Top Marketing Reads of 2018, Building Your 2019 LinkedIn Strategy, & It's the Era of Robot Disruption ...This is THE LATEST!

We did it, everybody! We made it to 2019! πŸ₯‚

Of course, you know what that means. It's time to put down the pie forks, put on our adult pants, and start chipping away at the goals and resolutions we set for ourselves for the coming year. 

(I know it's a bummer. Pie is absolutely delicious.)

As for me, I'm off to a pretty solid start for 2019, if I do say so myself. (And I do.) I cleaned out Pumpkin's litter box this morning like Totally Responsible Adultβ„’and I put on gym clothes for a date I have with a treadmill later on today. 


The date will be ugly... and filled with muttered expletives. But it will happen. That's all that matters.

But we're not here to talk about me.

I want to make sure you're prepared for 2019, too. So, here are three articles that will help you reflect on last year, make plans for the year ahead, and better understand what's coming down the road in 2020 and beyond.

πŸ—ž Our 17 Most-Viewed Marketing Articles of 2018

To say 2018 was a big year for IMPACT would be an understatement. We doubled the size of our team. We reimagined our editorial strategy. We collaborated more with contributors and other partners. We also published more than 800 articles with over 5 million views. Of those, here are the 17 most-viewed articles from 2019, covering everything from Google Ads and chatbots, to video marketing and podcasting.

πŸ”₯ 6 Expert Tips for Your 2019 LinkedIn Strategy

Poor, LinkedIn. Even though it's a powerful social media platform for lead generation, it's considered by many to be a "necessary evil." Does that sound like you? If so, you need to make a New Year's resolution to embrace LinkedIn. Lucky for you, IMPACT Director of Audience Engagement and Community Stephanie Baiocchi wrote this article, so you can learn the six core pillars of our LinkedIn marketing strategy for 2019.

πŸ€– Welcome to a New Era of Disruption... & Robots (Infographic)

As marketers, we need to be honest with ourselves -- we've abused the word "disruption," to the point where it's lost much of its meaning. But our misuse of the word doesn't change the fact that brands -- and the marketers behind them -- are entering an unprecedented era of technological disruption. For example, it's predicted that by 2029, computers will have human-levels of intelligence. Learn more about the rise of the machines, where AI is going, and what the future holds in this infographic.

πŸ‘€ ...When You're All Ears (& Eyes) 

🌎 IMPACTers on the Move 

  • IMPACT Client Success Specialist Myriah Anderson will be a featured speaker for Sales Hacker's Accelerating Sales with Video: Lessons Learned from Those Seeing Success live web event on January 17. Limited spots are available, so snag yours today.

OK, I need your help. Yes, I have my gym clothes on, giving the appearance of having it together, but this is all an elaborate charade.

So, tell me -- what are your secrets for kicking off a new year on the right foot? 

Whether you've got amazing tactical tips for sticking to a New Year's resolution or sage wisdom for crushing it at work right out of the gate, reply to this email with your best advice. (I'll share some of my favorite answers later this week.)

Also, don't forget -- if you got this from a friend and haven't subscribed yet, join the fun here.

Happy New Year! πŸŽ‰