🔥 Don’t settle for a website redesign that’s simply a “prettier” version of your existing site.Instead, invest in a website that will generate leads and drive the sales your business needs with theIMPACT Website Blueprint.
(Sorry, Bob! You're the best, but I gotta keep it real.)
Thankfully, when I opened up Bob's email this past Saturday, there was no fire. In fact, he had a great idea.
In the past two months, you may or may not have noticed that we've been producing more content than usual. We did this because we wanted to arm you all withall of the expertise and insight you need to create the best 2020 strategy possible... and our normal publishing cadence wasn't going to cut it.
So, before I share the three featured articles for today's issue, Bob suggested that I showcase some of theextra digital sales and marketing goodness you may have missed in the past 60 days.
👉 Here are the 18 SEO audit elements your SEO analysis must include (16-minute read)
SEO is a familiar acronym for most in the digital space. We know it’s important to pay attention to SEO in our digital strategy. After all, we all want to show up in the search engine results, right? Therefore, it’s important to know the ins and outs of planning and implementing a successful SEO analysis, starting with a deep-dive SEO audit. In this article, IMPACT Account Director Kaitlyn Petro gives you a super in-depth overview of everything your SEO analysis needs to cover.
👉 9 competitive research tools you need to start using in 2020, presented together with SEMrush (8-minute read)
Many marketers undervalue competitive research as just a complicated procedure that requires a lot of time and effort. However, in doing so, they give up on a great deal of useful information that could help them better understand their target niche, estimate the marketing potential of their product or service, and come up withmore effective strategies.Well, that ends today with this article from our partners at SEMrush, whichreviews the nine best competitive research tools you need to start using today.
👉 If you want a video marketing strategy that generates beaucoup revenue, follow these 6 local business video tips (3-minute read)
If you had told me two years ago that, one day, I would be gung-ho about being on camera and helming a video marketing strategy, I would have called you a complete lunatic. Yet here I am, screaming from the top of my lungs that video is proven to help companies build trust faster than any other content medium, and helps sales teams close more deals faster. It's with that in mind that I wrote this article, wherein I discuss the six most essential local business video tips to set you up for success in 2020.
👉 Your website won't generate leads if you don't have the right strategy behind it, no matter how pretty it is
An IMPACT Website Blueprint is the strategy behind your website. Our strategic website experts will work closely with your in-house team during hands-on brainstorming sessions to develop your Website Blueprint over the course of three weeks. It’s an intense, data-driven process, but the results are priceless.