18 essential SEO analysis elements, 9 best competitor research tools, and 6 essential local business video tips for 2020 ...this is THE LATEST!

💯 Jump Right into the good stuff!

• Critical SEO knowledge: There are 18 essential elements your SEO analysis must include
• Beat the competition: 9 best competitor research tools for 2020 (together with SEMrush)
• Revenue-generating video: 6 top local business video tips for your 2020 marketing staregy

🔥 Don’t settle for a website redesign that’s simply a “prettier” version of your existing site. Instead, invest in a website that will generate leads and drive the sales your business needs with the IMPACT Website Blueprint.

Whenever I get an email over the weekend from IMPACT CEO Bob Ruffolo, my initial reaction is always the same:

"Uh oh. What's on fire?"

(Sorry, Bob! You're the best, but I gotta keep it real.)

Thankfully, when I opened up Bob's email this past Saturday, there was no fire. In fact, he had a great idea.

In the past two months, you may or may not have noticed that we've been producing more content than usual. We did this because we wanted to arm you all with all of the expertise and insight you need to create the best 2020 strategy possible... and our normal publishing cadence wasn't going to cut it. 

So, before I share the three featured articles for today's issue, Bob suggested that I showcase some of the extra digital sales and marketing goodness you may have missed in the past 60 days. 

Thanks, Bob! 😘

Content ✍️

Content calendar template for digital marketers

Blog post template for content marketing

How to write a pillar page (with examples)

How to run a content brainstorm session

23 world-class blog post examples for content marketing

Video 🎬

Vidyard competitors and alternatives

6 top local business video tips for your 2020 marketing strategy

About us videos: Why they could be a waste of your video marketing strategy

Website strategy and design 🌐

6 website trends you need to know in 2020

9 best web design agencies for small and medium business websites

Strategy 🗺️

How to create a digital marketing strategy that gets results in 2020

Does word-of-mouth marketing still work in the digital age?

Sales vs marketing in 2020: What's the difference?

SEO 🏅

What does SEO stand for?

Ignoring SEO basics can kill your website traffic by 94%

SEO vs SEM: What's the difference?

SEO analysis: 18 SEO audit elements your analysis must include

Email marketing 📬

What is the best time to send marketing emails in 2020?

7 best email newsletter examples for digital marketers (B2B and B2C)

Email subject line examples: 16 examples to inspire your next campaign

Paid media and social advertising 👋

What are Google display ads and how do they work?

How much do Facebook ads cost?

Facebook ads help: Why do my ads keep getting rejected?

How much do YouTube ads cost?

11 must-see Instagram story ads examples

Sales 💰

89 motivational sales quotes to help you crush your 2020 revenue goals

5 tips for fixing sales motivation problems

21 best sales podcasts you need to listen to in 2020

Tools and technology 🖥️

Top 17 content marketing tools and apps you need for 2020

Why go HubSpot? A candid look at the good, the bad, and the ugly

What is marketing automation?

4 powerful HubSpot case studies of real-world inbound success

Still want more? Check out the IMPACT Learning Center, where you can peruse all of our content by topic.

And now, here's THE LATEST... 

👉 Here are the 18 SEO audit elements your SEO analysis must include (16-minute read)

SEO is a familiar acronym for most in the digital space. We know it’s important to pay attention to SEO in our digital strategy. After all, we all want to show up in the search engine results, right? Therefore, it’s important to know the ins and outs of planning and implementing a successful SEO analysis, starting with a deep-dive SEO audit. In this article, IMPACT Account Director Kaitlyn Petro gives you a super in-depth overview of everything your SEO analysis needs to cover.

🔎 Related articles and resources

• 10 reasons why your website and content aren't ranking well
• How to do keyword research (ungated advanced tutorial)

👉 9 competitive research tools you need to start using in 2020, presented together with SEMrush (8-minute read)

Many marketers undervalue competitive research as just a complicated procedure that requires a lot of time and effort. However, in doing so, they give up on a great deal of useful information that could help them better understand their target niche, estimate the marketing potential of their product or service, and come up with more effective strategies. Well, that ends today with this article from our partners at SEMrush, which reviews the nine best competitive research tools you need to start using today.

🔎 Related articles and resources

• Get a free trial of SEMrush for Competitive Intelligence
• Massive review of SEMrush: tools, tips, and more

👉 If you want a video marketing strategy that generates beaucoup revenue, follow these 6 local business video tips (3-minute read)

If you had told me two years ago that, one day, I would be gung-ho about being on camera and helming a video marketing strategy, I would have called you a complete lunatic. Yet here I am, screaming from the top of my lungs that video is proven to help companies build trust faster than any other content medium, and helps sales teams close more deals faster. It's with that in mind that I wrote this article, wherein I discuss the six most essential local business video tips to set you up for success in 2020. 

🔎 Related articles and resources

• The ultimate guide to video for sales (ungated, includes loads of examples)
• Learn why an 'about us' video might be a waste of your video strategy

👉 Your website won't generate leads if you don't have the right strategy behind it, no matter how pretty it is

An IMPACT Website Blueprint is the strategy behind your website. Our strategic website experts will work closely with your in-house team during hands-on brainstorming sessions to develop your Website Blueprint over the course of three weeks. It’s an intense, data-driven process, but the results are priceless.

• I want to learn about the IMPACT Website Blueprint service
• I want to talk to someone about our company's website

🎧  Latest shows and podcasts

• Automation for adoption, updating permissioning, and all the October updates you didn't hear about (Hubcast) NEW✨
• How to build a thriving video culture with a new marketing team (Film School for Marketers) NEW✨
• Changing the flood insurance industry through content (Inbound Success) 
• Why we should all play at work (Creator's Block) 

📆 Upcoming events

• DECEMBER 10, 2019 (New Haven, CT): Join IMPACT COO Chris Duprey for his Mindful Leadership Meetup. Register for this event today.

That's enough for today, don't you think? Later, gator! 🐊