🔎Google Wants Discover Ads to Help Buyers Find The Products They Need Before They Know They Need Them
As inbound marketers, we always preach that you should only market to people when they are ready and searching for solutions, but let's face it, people are odd creatures. Sometimes, we don't know a problem exists until it's too late or know what we need to fix it until it's right in front of us. That's why Google thinks Discover Ads are needed. We dive into this new Google Ad offering and what it could mean for your marketing.
🤖 Juniper Research Believes Chatbots and A.I. Can Help Shake Up Online Retail
Ann Handley once wrote that everything the touches is content and I know I quote this all the time, but every day, I believe it more and more.
Just look at this quirky campaign of skincare brand Olay.
When we think of content, we may think video, a blog article, maybe a social media post, copy on a poster even -- but have you ever thought of a Broadway musical?
A few weeks ago, Olay produced a one-night-only live musical (starring beloved actress and comedian, Ana Gasteyer) in New York City centered around skincare and, while hilarious, it was ultimately one long piece of branded content. If you've got an hour this weekend and you're a theater nut like me, you need to give it a watch:
It just goes to show you that literally anything can be turned into marketing content, people. So, don't hold back!
Associate Director of Content, Strategized Initiatives That Increased IMPACT’s Website Traffic From ~45K to ~400K