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💯 Jump Right into the good stuff!
- TED Talk: how to create a community of unstoppable force (Seth Godin)
- FTC Disclosure Update: endorsement guidelines that actually make sense
- Email Newsletter Examples: (we're so meta) here are 12 other great email newsletters
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I'm a Leaf Raker. 🍁
It's a tad ironic that I'm talking about raking leaves on a cold Chicago morning where at least 4 inches of snow have already blanketed the city. But here we are.
You're probably thinking to yourself wait, Stephanie, what the heck is a Leaf Raker? Fair question.
If you've never heard of the Leaf Rakers Society, it's a sort-of-secret community created by Starbucks for people who are obsessed with fall (and coffee).
If your eyes light up at the sight of a Starbucks in the distance or if your heart races when you step on that first crunchy leaf of autumn, you are probably a Leaf Raker.
What started as a #PSL-lovers group has since transformed into a wonderfully festive online community of people who wanted a safe place to express their scarf-wearing, holiday-loving, coffee-drinking, decoration-hanging thoughts all 👏 year 👏long 👏.
And yes, I am a bonafide Leaf Raker. I've got the pin to prove it:
The highly coveted, Starbucks-official Leaf Raker pin.
Which is why, when I woke up this morning to a fresh dusting of white powder, I couldn't wait to post a pic of my new #redcup in Leaf Rakers where no one would tell me "it's too early to listen to Christmas music!"
What's most amazing to me about Leaf Rakers is that, despite our many differences, we are a positive and supportive group. People come to this group to share updates about their cancer treatments (and what latte got them through their last round of chemo). They share engagements and wedding day updates. It's one of the most heart-warming parts of my Facebook feed.
Starbucks has created something truly unique on the internet - a place of compassion and joy unencumbered by the typical negativity on social media. They've created a tribe.
People don’t want to just buy a product anymore, they want to buy into something they believe in. They want to connect and feel like they’re a part of something greater than just a transaction. Just like Leaf Rakers.
IMPACT Video Editor Megan Lang shared her takeaways from Seth Godin's TED Talk on tribes and the steps your business can take to create a community.
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If you can't tell already, I love talking about the things I love. I'm certainly not an #Influencer, but I do, from time to time, get rewarded for talking about these things. I always make it obvious in my posts when this is the case so I don't deceive anyone. It's not just a best practice, though, it's also legally required. IMPACT Editorial Content Manager John Becker outlined the FTC's endorsement guidelines and how they've recently been clarified.
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Why? For most marketers, their success depends upon cooperation and collaboration with other key leaders inside the organization. And, for most people, getting that isn’t easy. That's why we created the inbound culture workshop.
Look at me talking about newsletters right in the middle of a newsletter. How meta. Your usual author of THE LATEST, Liz Murphy, is here with a roundup of the 7 best email newsletter examples for digital marketers.
🔎 Related articles and resources
Here are the long reads, articles, and news items that have caught my eye:
Katie Haller, copywriter at VaynerMedia (and comedian), has tweets worth push notifications. I saw this gem over the weekend and about spit out my coffee.
Stay confident! See ya next month 👋 Now back to you, Liz.