Learn
Learn
Close

What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

Learn MoreLearn More

Free Courses in IMPACT+

Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

See all coursesSee all courses
Events
Events
Close
IMPACT+ Membership
IMPACT+ Membership
Close
Services
Services
Close

Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
Become a Certified Coach
Close
The Latest Digital Marketing News by IMPACT
November 13, 2018

The Facebook Blackout, Separate but Equal Websites, and Bots in 2019!

Ok, I have a confession, friend.

When I was 5 or 6 years old and watched Short Circuit 2 for the first time, I nearly cried watching Johnny 5 bleed battery fluid. (Sorry for the spoiler, but hey, it's been out for 30 years; That's on you.) The lovable robot was just that real to me.

Today, bots are common in many marketing strategies and judging by some of the statistics shared in one of today's articles, it's clear many consumers feel a kinship as real with them as I did with Mr. Johnny 5.

Find that and more in THE LATEST below...

latest-facebook-outage-featured

How to Survive a Facebook Blackout

You may not have noticed it, but yesterday afternoon, Facebook went down across parts of the East Coast, Midwest, and even Mexico, Brazil, and Europe. With so many pages, groups, and campaigns hosted on Facebook these days, how can your brand survive if it happens again? IMPACT Director of Audience Engagement & Community Stephanie Baiocchi has three tips for you!

latest-secondary-website-featured

Sometimes It's OK to Be Separate but Equal -- with Your Brands

Did you know Ben & Jerry's ice cream and Axe body spray are owned by the company? I know I was shook when I learned that. Sometimes companies own brands that are so unrelated, they demand their own website. Not sure if your secondary brand needs a space of its own? IMPACT Project Manager Melanie Moore ends the debate once & for all in this article.   

latest-chatbots-2019-featured

Let's Talk About Bots, Baby. [INFOGRAPHIC]

With their effects on efficiency, user experience, and business bottom lines, it's no wonder chatbots are such a hot topic in the marketing world right now. In this handy infographic shared by IMPACT Account Supervisor Kaitlyn Petro, you'll learn some impressive statistics on where chatbots are today and where they're going in 2019. Here's where bots are going in 2019.

... When You're All Ears (& Eyes) 👀

Save the Date 📅

  • Join Our Elite Conversation TODAY! At 2 p.m. ET, we're chatting with Campaign Creators Marketing Strategist, Tammy Duggan-Herd, Ph.D. about inclusivity in marketing, leveraging your network, and community building for your brand! You won't want to miss it: Get reminded right on Facebook here.

So, what did do you during Facebook's unexpected outage yesterday? (I mean, besides freak out like I did.) Hit reply and let me know! 😎

And as always, if you got this from a friend and haven't subscribed yet, join the fun here. 

Catch ya later,