Happy Saturday!I'm still coming to you live from New Haven, Connecticut, home of IMPACT HQ. Although, currently, I'm tucked away at a table at one of my favorite little coffee shops in town,The Coffee Pedaler.
In a few short hours, I'll be packing up my Jeep for one last trip down the East Coast back to Maryland, with exactly one week to go until I make the move up here to New England.
But my letter to you this morning isn't about that.
I know a lot of people have had bad experiences with Airbnb— heck, I've had a few myself. For the most part, however, I almost always find myself pleasantly surprised in some way by the quirky and interesting places I end up stayingthanks to that plucky little video-forward platform.
For example, last time I was up here in December, I ended up staying one night at a gorgeous Victorian brownstone owned by a little old French lady. I was completely exhausted by the time I arrived on her doorstep, wanting nothing more than to fall into the blissful emptiness of sleep without having to speak a word to anyone.
Instead, I stayed up with Émilie until the wee hours of the morning. We sat next to the crackling warmth of her cavernous stone fireplace drinking red wine and playing with her wild little cat Gigi, as she shared stories about her childhood in France and how her parents were part of the Resistance in World War II.
While my accommodations last night didn't involve any history lessons, aggressively affectionate cats, or French wine, I still found myself charmed...
Lame as it may sound to some, I always try to pick places that don't have a television, so I can take a mental break from the outside world. This place was no exception.
Although it was devoid of any human presence, my home for the evening featured one of the coolest little collections of books:
The Pocket Thomas Jefferson,Moby Dick,The Great Gatsby,Crime and Punishment, a big book of Ancient Egyptian monuments and relics, a biography of Picasso, a few volumes on Native American religions, Craig Ferguson's hilarious memoirAmerican on Purpose, and on and on.
Then, there it was:
Cosmosby Carl Sagan.✨
As some of youmay have noticed in Tuesday's issue, I have a quote from Carl Sagan on my desktop. That's because Carl Sagan, an American astronomer, isprobably one of my great inspirations as a writer and a content marketer.
(A fact none of my fellow IMPACTers have been able to escape, as I never miss an opportunity to be as insufferable as possible about how much I like his work. Whoops.)
Well, let's take a look at a milestone we crossed recently.
February 14 marked the 30th anniversary of NASA's Voyager 1 taking this photo of Earth from space, at the request of Carl Sagan himself:
This photo is now famously known as the "Pale Blue Dot."
This photo would go onto to inspire one of the most profound pieces of prose I believe has ever been written, also now known by the same name of thePale Blue Dot.
Sagan inspires me as a content marketer, because his work reminds me of the boundless potential of carefully chosen words.
How you can persuade or move people to action... or maybe make them feel a little less misunderstood or really seen for the first time if you take the time to be purposeful about what you say and (most of all) how you say it.
So, as we head slide quietly into the welcome relaxation of yet another weekend, I invite you take a look at the words you're surrounded by every day — in books, magazines, songs, advertisements, blogs, or wherever you may find them.
Take notice of those that move you. Then remember you have the power to do the same, as well, in your own content.
And now, here's THE LATEST...
👉 "What the heck is intent research in SEO, and what do we need to know about it?" (9-minute read)
🔥 "How do we get started with inbound right now, without having to commit to an agency that may not be the right fit for us in the long run?" (find out)
You’re looking for an inbound marketing agency to help bring your business to another level. All too often, however, the sales process goes too fast. And itdoesn't take long for you to realize your agency partner never made enough time to get to know your businessor its true challenges in the first place, so as to help you achieve your most aggressive growth goals with inbound marketing.
Don’t get stuck in a long-term contractand then find out what your businessreallyneeds to be successful with inbound in the long-run. With IMPACT’s Fast Start Program, you can get your inbound marketing on the right path fast, while truly getting to know us as your agency partner,risk-free.
👉 "I've been told forever that traditional paid ads and inbound marketing do not go together, so why are you telling me paid media can complement my inbound efforts?" (4-minute read)
When I first encountered inbound marketing many, many moons ago, I was presented with this absolutist perspective:"In order to succeed in the digital age, you must move away from traditional paid marketing strategies and, instead, attract potential buyers to you. Like they're a cat. But a cat whose money you want to take in exchange for goods and services."A lot has changed since then, however.And in this interview I conducted with IMPACT Paid Media Specialist Jason Linde, I learnedprecisely why paid media advertising (like Google Ads) and inbound marketing definitely aren't mutually exclusive.