I bring this up due to the fact that HubSpot experienced a brief hiccup for the better part of yesterday afternoon, which impacted its email platform.(Hey, hiccups happen, and HubSpot alwaysdoes a great jobof messaging around them.)
Tragically, it happened while I was working on this very newsletter. And given how I'm the poster child of "totally playing it cool" (lol), I started to dream up doomsday scenarios of how I would still getTHE LATESTout if there were no HubSpot.
Initially, I briefly considered amorse code transmission, because just the words"THE LATEST"sound really cool in morse code. I quickly shelved the idea, however, due to its impersonal nature... and the fact that it's not 1912.
Then I flirted with the concept of afleet of carrier pigeonsas a viable solution, since they're cute and ridiculous. Unfortunately, I don't know much about pigeon collective bargaining rights or medical benefit requirements, so it would never work.
After that, I pondered a more direct and personal approach —standing outside in my backyard with a bullhornand directly broadcasting the latest and greatest digital sales and marketing news.
But before I could think too deeply about the logistics of such a strategy, HubSpot came back. Thus, you were all spared from my morse-coded, pigeon army-backed, bullhorn-powered fever dreams.
Thank goodness.I'm not sure anyone wants to hear me recite 3,000+ words on email validation or using personalized video to boost sales and marketing results.
The Annapolis HubSpot User Group (HUG) that was originally scheduled for earlier this month has been rescheduled to September 19! Learn how to create scalable growth with actionable case studies and powerful examples of what it means to evolve into an authentically customer-centric organization at the next Annapolis HubSpot User Group event.Save your seat for September 19 at 6:30 p.m.
☝️Remember, HUG events are always free to attend, and you don't need to be a HubSpot user to do so!
🗞️ What I'm Reading Right Now
Finally, without preamble or context, here's what I'm reading this week: