Ignoring the fact that I look like a vampiric floating head for a moment, note that our resigned faces were the result of a single realization that happened in the middle of our conversation:
Preparing to take time off for the holidays individually and as a collective organization can be so manic that you sometimes question whether or not it's worth the effort.
Of course, that's not true.Time off is important — both personally and during holidays, no matter where you are in the world or what you celebrate.
But right now, I am up to my neck in last-minute madness. There are well-thought-out plans that now need to be reworked to due last-minute changes, unexpected digital fires that need to be put out, quick pivots that needed to happen "like, yesterday," and so on.
And I know I'm not the only one out there feeling the crunch right now.
That's why I want you to consider this email as your personal invitation to take a beat. I want you to take five minutes right now to breathe. Yes, just breathe. You do have time for that.
Then, as you're skimming through some of the crazy-good digital sales and marketing goodness below, I want you to remind yourself that yes, you have a lot you need to accomplish between now and tomorrow. And now and the end of the year.
But you also need to make time to slow down. Only when you slow down can you truly evaluate where you are and make the best choices about where you're going.
👉 11 mission-critical marketing objective examples you need to see as you plan for 2020 (5-minute read)
All I have to do on Thursday is show up at my friend's house with some good beer and my famous corn pudding for 25+ people. I know, however, that not everyone is in the same "laissez-turkey-day-faire" boat that I am.