In 2020, over 100,000 small businesses have closed for good. Business leaders everywhere are scrambling to find sustainable ways to maintain and grow their business.
The reality is that there are so many business and sales growth strategies that it’s hard to spot fool’s gold from the real thing. Even if you find the right strategy, how do you make sure it works for your business?
Future-proofing your business to weather any storm comes down to being able to execute a proven sales and marketing strategy, built specifically for your business.
At IMPACT, we are face-painted, front-row screaming fans of They Ask, You Answer, and the business transformations the philosophy has produced around the world.
Maybe you’ve read the book. Maybe you’ve seen Marcus Sheridan speak at an event. Either way, you’re interested in bringing the business philosophy in house.
But you might not know where to start. Or you’ve dipped your toes in the They Ask, You Answer water, but haven’t seen the results you were expecting.
They Ask, You Answer astery is the single most effective way to reach your sales goals quickly using Marcus Sheridan's framework.
A dedicated coach will work with your marketing and sales teams to learn your business and identify your specific goals. Based on these goals, your coach will put together a roadmap with specific milestones. This roadmap is based on the foundations of They Ask, You Answer, but custom-built for your business to help you put the pieces in place to hit your most aggressive goals.
For a more in-depth look at what the first 3 months of working with a Digital Sales and Marketing Coach look like, check out this detailed article from Gemi Hartojo.
From there you’ll work together to reach specific outcomes, like increasing sales by 20% over the next six months or doubling the organic keywords you rank for in the next three months. IMPACT experts also train your team in content strategy, video production, HubSpot proficiency, and more.
Could you do this on your own without the help of a coach? Yes, you absolutely could.
You can’t afford to gamble with the success of your business. While you could create a business plan with milestones attached to dates and specific outcomes, how would you make sure you’re on the right path?
This is where coaching comes into play. Here are four unique benefits that come from working with a coach that you aren’t likely to achieve on your own.
One of the newest Mastery clients came to us with several aggressive goals they wanted to hit quickly. They were fully bought into the They Ask, You Answer principles and were ready to dedicate time and resources to hit those goals. They needed better traffic to their site and more sales.
Fast forward three months.
They had a new process for getting content into the hands of the sales team, who were using the content to better educate leads and prospects. Their sales team even sent a newly created article to a prospect working with their primary competitor. That prospect ended up leaving the competitor to sign a new annual contract with our client.
In three months this client hired a new content manager and videographer, both dedicated to creating unbiased content, got better alignment between sales and marketing, and has won more deals from using content in the sales process.
Do you have sales and business growth goals that you’re not hitting? If so, you know that you need to do something differently to achieve better results. But that doesn’t make Mastery automatically a good fit for you.
If you know exactly what your goals are and are seeing the results that you would like, you’re probably not a great fit for coaching.
Let’s say that’s not you. Then maybe you’re a good fit for They Ask, You Answer Mastery. Here are some of the characteristics that we see in our most successful clients.
Good-fit clients have a learning mindset — they’re ready to try new things and embrace change. They’re ready to do the necessary and usually uncomfortable work to eliminate existing barriers to success. They are focused and driven to stay on track and hit their goals.
These clients also see quicker results because their entire team joins the biweekly coaching calls.
If Mastery sounds like it can help you reach your goals quickly, get started today.