Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit

Virtual Selling Summit 2021 is in the works. In the meantime, enjoy the entire 2020 event on-demand, free for IMPACT+ Pro Members.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit 2021

March 23, 2021, 25+ Speakers/Sessions, Free for IMPACT+ Pro Members or $59 for a day pass.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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What can I expect from IMPACT Digital Sales and Marketing Coaching?

What can I expect from IMPACT Digital Sales and Marketing Coaching? Blog Feature

Brian Casey

Content Trainer, Content Marketing Consultant, 7+ Years of Digital Marketing Strategy and Account Management Experience

July 2nd, 2020 min read

So far in 2020, over 100,000 small businesses have closed for good. Business leaders everywhere are scrambling to find sustainable ways to maintain and grow their business. 

The reality is that there are so many business and sales growth strategies that it’s hard to spot fool’s gold from the real thing. Even if you find the right strategy, how do you make sure it works for your business?

Future-proofing your business to weather any storm comes down to being able to execute a proven sales and marketing strategy, built specifically for your business.

Allow me to introduce you to Digital Sales and Marketing Coaching

At IMPACT, we are face-painted, front-row screaming fans of They Ask, You Answer, and the business transformations the philosophy has produced around the world.

Maybe you’ve read the book. Maybe you’ve seen Marcus Sheridan speak at an event. Either way, you’re interested in bringing the business philosophy in house. 

But you might not know where to start. Or you’ve dipped your toes in the They Ask, You Answer water, but haven’t seen the results you were expecting. 

Digital Sales and Marketing Coaching is the single most effective way to reach your sales goals quickly using the They Ask, You Answer foundation. 

So what exactly does this look like?

A dedicated coach will work with your marketing and sales teams to learn your business and identify your specific goals. Based on these goals, your coach will put together a roadmap with specific milestones. This roadmap is based on the foundations of They Ask, You Answer, but custom-built for your business to help you put the pieces in place to hit your most aggressive goals.

For a more in-depth look at what the first 3 months of working with a Digital Sales and Marketing Coach look like, check out this detailed article from Gemi Hartojo.

From there you’ll work together to reach specific outcomes, like increasing sales by 20% over the next six months or doubling the organic keywords you rank for in the next three months. 

Could you do this on your own without the help of a coach? Yes, you absolutely could. 

So, why do I need a coach?

You can’t afford to gamble with the success of your business. While you could create a business plan with milestones attached to dates and specific outcomes, how would you make sure you’re on the right path?

This is where coaching comes into play. Here are four unique benefits that come from working with a coach that you aren’t likely to achieve on your own.

Benefits of Digital Sales and Marketing Coaches 

  • Identify barriers and blind spots through an outside perspective. Oftentimes it’s difficult to accurately see the things that will prevent you from hitting your goals. Maybe you have products that are generating revenue but then killing any chance of repeat business. You might have a sales team that you love but is unwilling to adapt to new strategies to sell to digital buyers. Whatever is standing in the way of the goals you create is going to be more easily seen by a fresh perspective.
  • Keep yourself accountable and moving forward on the right track. You have the best of intentions, but your primary responsibilities don’t allow you to focus exclusively on your roadmap to success. You’re pulled in a million different directions and have competing priorities. Let’s be honest, without a nutritionist in your ear, it’s far easier to eat that entire sleeve of Girl Scout cookies. Our coaches make sure that your company is hitting milestones and progressing towards your goals, holding you and your team accountable along the way. 
  • Reach your goals faster. Our case study clients experience hockey stick growth. Other clients experience more gradual growth and take longer to see the real results they want. With a Digital Sales and Marketing Coach, the barriers to success are removed and the path forward is very clear. This allows you to stay focused on hitting your goals quickly.
  • Create a strategy, not just tactics. Just by reading They Ask, You Answer, you’d be well equipped with a set of tactics that you could execute. But real growth begins and ends when these tactics are just parts of your overall strategy. A full strategy is followed when all of the parts of your business (content and video creation, assignment selling, etc.) are working together in a defined manner centered around your goals. With a coach, you don’t have to figure out how all of the pieces fit together on your own.

OK, that sounds great. But, what kind of results have you seen?

One of the newest Digital Sales and Marketing Coaching clients came to us with several aggressive goals they wanted to hit quickly. They were fully bought into the They Ask, You Answer principles and were ready to dedicate time and resources to hit those goals. They needed better traffic to their site and more sales. 

Fast forward three months.

DSMC Client Results After 3 MonthsThrough a tailored content strategy, the organic keywords driving traffic to their website increased exponentially. This meant more leads and more sales opportunities.

They had a new process for getting content into the hands of the sales team, who were using the content to better educate leads and prospects. Their sales team even sent a newly created article to a prospect working with their primary competitor. That prospect ended up leaving the competitor to sign a new annual contract with our client.

In three months this client hired a new content manager and videographer, both dedicated to creating unbiased content, got better alignment between sales and marketing, and has won more deals from using content in the sales process.

Is a Digital Sales and Marketing Coach right for me?

Do you have sales and business growth goals that you’re not hitting? If so, you know that you need to do something differently to achieve better results. But that doesn’t make Digital Sales and Marketing Coaching automatically a good fit for you. 

If you know exactly what your goals are and are seeing the results that you would like, you’re probably not a great fit for coaching. 

Let’s say that’s not you. Then maybe you’re a good fit for Digital Sales and Marketing Coaching. Here are some of the characteristics that we see in our most successful clients.

Good-fit clients have a learning mindset — they’re ready to try new things and embrace change.  They’re ready to do the necessary and usually uncomfortable work to eliminate existing barriers to success. They are focused and driven to stay on track and hit their goals.

These clients also see quicker results because their entire team joins the biweekly coaching calls.

If Digital Sales and Marketing Coaching sounds like it can help you reach your goals quickly, get started today

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