They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.


Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.


HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Blog Feature

Bob Ruffolo

Founder & CEO

Location: New Haven, CT

Bob's Bio

Bob Ruffolo is the founder and CEO of IMPACT, a coaching and training company that helps businesses improve their sales, marketing, communication, and leadership. Founded in 2009, IMPACT started as a small marketing agency but has since grown into a leading provider of business coaching and training services. Under Bob’s guidance, the company has been honored with several awards including being named HubSpot Partner of the Year twice and being recognized multiple times as a great place to work. Additionally, the company has made the Inc 5000 list 5 years in a row.

Bob is relentlessly focused on helping people grow as professionals and as leaders. The purpose of IMPACT is to create heroes, grow businesses, and change lives, a responsibility he takes very seriously. The company is on a mission to impact 10,000 businesses all over the world. Bob is humbled by the recognition he has received, including being a 40 under 40 winner and being listed on Glassdoor’s Best CEO for Small Businesses list. He also believes in giving back to the community and currently sits on the board of several non-profits and charitable foundations.

In his free time, Bob enjoys running, travel, checking out new restaurants, and sipping on his favorite bourbon. He is a fan of the New York Yankees, New York Jets, and Ohio State football. Bob is a driven and passionate leader always looking for ways to improve and make a positive impact in the world.

Connect with Bob
Bob's Certifications

Growth-Driven Design Agency

HubSpot Agency Partner

Recent Articles by Bob
Why Hiring a Coach is the Surest Way to Spur Business Growth
4 min read
Staffing Up After a Recession: Who to Hire When
4 min read
CEOs: Your Sales Reps are Damaging Your Brand With Lazy Prospecting Emails
3 min read
Sales Qualifying Questions: How Do You Know If Your Leads Are Ready?
7 min read
How To Set Marketing Goals Based on Business Goals
6 min read
Inbound Marketing for Insurance Companies, Agencies, and Agents
7 min read
Sales Enablement Checklist: 5 Questions Marketing Teams Should Regularly Ask Sales Teams
5 min read
How to apply for $284 billion in new PPP funding — even if you received funds in 2020 (+ application)
5 min read