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About Bob
Bob Ruffolo founded IMPACT in 2009 and has led it as CEO ever since. What started as a simple web design company has grown into a business coaching and training company that helps leaders and their teams get better at sales, marketing, communication, and leadership. IMPACT has been a HubSpot partner since 2011, one of HubSpot's first, and today is a HubSpot Diamond Solutions Partner, twice named HubSpot Partner of the Year and a four-time Inc. 5000 honoree (2018 to 2021). Bob himself has been recognized as a 40 Under 40 winner and named to Glassdoor's Best CEO for Small Businesses list.
Bob is the co-creator of the Endless Customers System with Marcus Sheridan, the methodology behind IMPACT's coaching, the USA Today bestselling book, the Endless Customers podcast, and the annual Endless Customers Live conference. It teaches companies to build marketing and sales capability in-house rather than outsourcing it indefinitely. In recent years Bob has led IMPACT's shift to an AI-first company and become a go-to voice for leaders trying to understand what AI means for marketing, sales, and the workforce.
IMPACT is based in Cheshire, Connecticut, and runs on EOS. Outside of work, Bob enjoys running, travel, new restaurants, and a good bourbon, and is a fan of the Yankees, Jets, and Ohio State football.
Location
Cheshire, CT
HubSpot Certifications
Growth-Driven Design Agency
HubSpot Agency Partner
Available for Events & Podcasts
Bob Ruffolo is a keynote speaker known for his unique ability to excite, engage, and motivate live audiences with his simple yet powerful transformational business approach. His current talks focus on leading your market and winning more customers in the age of AI.
Events Bob has Spoken at
Featured Insights
Improve One Service Page for AI Search in 5 Steps
Five practical steps to improve a service page for AI search, from uncovering unanswered buyer questions to adding insights from your team’s experts. Learn how to use AI to identify content gaps, strengthen your page with real examples, and track whether those updates help your business get mentioned and cited in AI answers.
Choose What You’ll Be Known For. Then Prove It.
Bob explains how to turn what makes your business different into a clear promise your customers can trust. Learn how to choose the strengths that matter most to your ideal buyers, build your operations around delivering them, and back your claims with measurable proof and a meaningful guarantee.
