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What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

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Dozens of sales, marketing, and content courses inside IMPACT+. Start learning now.

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They Ask, You Answer
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Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

Case Studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

Case Studies
Become a Certified Coach
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Blog Feature

Bob Ruffolo

Founder & CEO, Keynote Speaker, Entrepreneur, Recipient of Comparably’s Best CEO ’17

Location: New Haven, CT

Bob's Bio

Bob is the founder and CEO of IMPACT, a company focused on helping people find success with inbound marketing through education, events, and agency services. In 2017, IMPACT was recognized as HubSpot's Partner Agency of the Year.

Personally, Bob is a graduate of Central Connecticut State University and was inducted into their School of Business Hall of Honor in 2014 for entrepreneurial excellence. In the same year, he was also recognized as one of Hartford Business Journal's 40 Under Forty. Beyond being driven to grow IMPACT, Bob strives to be at the forefront of the inbound marketing movement and loves helping similar agencies execute their growth.

In his spare time, he is a regular speaker at HubSpot's annual Inbound Conference and local universities, an active member of several entrepreneurial groups, and sits on the boards of local educational and community foundations. He is also an avid Yankees and Jets fan.

Connect with Bob
Bob's Certifications

Growth-Driven Design Agency

HubSpot Agency Partner

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Speaking Videos:

IMPACT Live

What's Working Today

Digital Agency Growth Summit

What They Never Taught You About Growing an Agency
Request Bob as a Speaker
Recent Articles by Bob

News

How to apply for $284 billion in new PPP funding — even if you received funds in 2020 (+ application)

By Bob Ruffolo on January 18th, 2021

By Bob Ruffolo on January 18th, 2021

IMPACT News

We've moved: Welcome to impactplus.com, the new home of IMPACT

By Bob Ruffolo on October 22nd, 2020

By Bob Ruffolo on October 22nd, 2020

For Organizational Leaders

What business leaders should be focusing on heading into Q3 and Q4

By Bob Ruffolo on June 24th, 2020

By Bob Ruffolo on June 24th, 2020

Finances

Paycheck Protection Program application and required documents (CARES Act)

By Bob Ruffolo on April 1st, 2020

By Bob Ruffolo on April 1st, 2020

Finances

Payroll Protection Program: Why you need to talk to your bank immediately

By Bob Ruffolo on March 30th, 2020

By Bob Ruffolo on March 30th, 2020

Company Culture

Now is the time for excellence: perspectives on a pandemic

By Bob Ruffolo on March 13th, 2020

By Bob Ruffolo on March 13th, 2020

HubSpot

HubSpot Marketing Reviews: Real-world testimonials (updated for 2020)

By Bob Ruffolo on January 16th, 2020

By Bob Ruffolo on January 16th, 2020

Marketing Strategy

How to come up with marketing goals based on business goals

By Bob Ruffolo on November 15th, 2019

By Bob Ruffolo on November 15th, 2019

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