Paid Search and Social
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To create a truly effective cross-channel experience for your customers, it takes time and dedication. Often, businesses don't have the internal team needed to manage multiple platforms or large budgets on their own.
IMPACT’s team of paid media experts will work with you to maximize results with our omnichannel ads management service. From crafting a paid media strategy specific to your business to breaking down campaign data for strategic insights, we've got you covered.
We'll tackle the copywriting, ad designs, and account management so you and your team can stay focused on other marketing efforts.
Our team will get to know your business and industry like it's their own, delivering you a comprehensive strategy, expert analysis, ad management, and more!
Strategy
Multi-platform approach
Ad management
Through an in-depth audit of your accounts and current digital ecosystem, we’ll work with you to identify the best ways paid media and omnichannel efforts can help you hit your business goals.
Our team will work with you to develop a customized strategy that's tailor-made for your specific needs.
Our omnichannel approach allows you to add or remove the ad platforms that are best suited for your business needs. IMPACT most commonly works with (but is not limited to) the following platforms:
When you start your omnichannel program, you'll gain a dedicated team of paid media experts that will do the heavy lifting for you.
With our omnichannel service you can expect:
Lindsey Sullivan, Head of Brand Marketing, Taft Clothing
Director of Paid Media
Facebook Ads Lead, Paid Media Specialist
Google Ads Lead, Paid Media Specialist
UX Designer, Paid Media Specialist
We have two fee structures depending on your combined ad spend across all platforms
$10,000-$100,000
Base management fee:
Performance fee:
$100,000+
Base management fee:
Performance fee:
“Wait, what’s a performance fee?”
A performance fee is essentially retroactive billing based on your actual ad spend per month.
Let’s say you have an ad budget of $100,000 per month and you decide to pull back on one campaign. In the end, you may have only spent $75,000.
Rather than billing you for the time and resources, it would have taken to manage your $100,000 campaign, we will adjust the performance fee for what you actually spent and thus the effort our team put in.
This safeguards you against unnecessarily spending too much and safeguards us against potentially not being compensated for the effort we put in.
If your business is currently running single platform ads with little to no success, then our paid media starter packages may be a good fit for you.
Our platform-specific starter packages transform your underperforming accounts into optimized conversion tools primed to fuel your business success. You will work closely with our paid media experts to take your underperforming ad account and optimize it for long term success.
We have starter packages specifically designed for Google Ads, Facebook and Instagram Ads, and LinkedIn Ads.
If you’re looking to have all of your business’ ad platforms managed under one roof, our omni- channel service is right for you.
You might not be a great fit if:
● Your ad spend across all platforms is less than $10,000
● You’re not prepared to produce assets such as images, videos, etc. in a timely manner
● You have never run ads for your business before
● You are expecting paid ads to be a quick, immediate win
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With content, video, and HubSpot training, you will be guided in executing the concepts of the They Ask, You Answer framework for your business, ensuring you prioritize and maximize your resources to see an immediate lift in traffic, leads, and sales.
We’ll also continually educate you on the latest best practices in content, video, and HubSpot so your team becomes empowered to generate and track content that will continue to drive these metrics.
You'll meet with the subject matter expert trainers 1-3 times per week (depending on your package) and have access to them in between meetings via Basecamp.
Content and video trainers will review and edit your content between meetings, and HubSpot trainers will provide technical support asynchronously on an as-needed basis.
We're proud to be one of HubSpot's top agency partners and honored to have been named HubSpot's partner of the year in both 2017 and 2018. But while we are approached by many companies that want to work with us, we recognize that we're not right for everyone. Every HubSpot partner agency has a different story, strength, and mission. So, in no particular order, here are our top 13 HubSpot partner and inbound marketing agencies.
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