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© 2020 IMPACT, All Rights Reserved 470 James Street, Suite 10, New Haven, CT, 06513 (203) 265-4377

Inbound Marketing Paid Search and Social Services

Reach your customers across their entire digital journey with seamless cross-platform ad campaigns
Maximize your brand exposure with an omnichannel ad strategy customized to hit your most aggressive goals.
Not ready yet? Keep scrolling!
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Everything you need to drive conversions with omnichannel campaigns

To create a truly effective cross-channel experience for your customers, it takes time and dedication. Often, businesses don't have the internal team needed to manage multiple platforms or large budgets on their own.

IMPACT’s team of paid media experts will work with you to maximize results with our omnichannel ads management service. From crafting a paid media strategy specific to your business to breaking down campaign data for strategic insights, we've got you covered.

We'll tackle the copywriting, ad designs, and account management so you and your team can stay focused on other marketing efforts.

What to expect with paid search and social services

Our team will get to know your business and industry like it's their own, delivering you a comprehensive strategy, expert analysis, ad management, and more!

  • Strategy

  • Multi-platform approach

  • Ad management

An omnichannel strategy tailored to your needs

Through an in-depth audit of your accounts and current digital ecosystem, we’ll work with you to identify the best ways paid media and omnichannel efforts can help you hit your business goals. 

Our team will work with you to develop a customized strategy that's tailor-made for your specific needs.

  • You will receive weekly reports so you always know how your accounts are performing.
  • In bi-weekly meetings, we will discuss key learnings from your campaigns, what to focus on next, and how to adapt your strategy and budget for future initiatives.
Multi Platform Approach

Leverage the exact platforms needed when you need them

Our omnichannel approach allows you to add or remove the ad platforms that are best suited for your business needs. IMPACT most commonly works with (but is not limited to) the following platforms:

  • Google
  • Facebook and Instagram
  • LinkedIn
  • Microsoft (formerly Bing)
  • Snapchat
  • Twitter
  • Amazon
  • AdRoll
  • Criteo 
Multi Platform Approach
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Total management of your omnichannel campaigns

When you start your omnichannel program, you'll gain a dedicated team of paid media experts that will do the heavy lifting for you.

With our omnichannel service you can expect:

  • Collaborative goal setting and planning
  • Daily management of all ad platforms
  • Landing page conversion rate optimization strategy
  • Full design of ad assets
  • A customized ad spend tracker
  • A customized Trello board for ad collaborations and approvals
  • Weekly and monthly reporting
  • Quarterly reviews, goal setting, and planning discussions
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"Their dedication to our brand has helped us navigate the difficult COVID-19 waters"

"Ali's dedication to our not only our paid accounts but also our brand strategy is something I'd never witnessed before - she truly cares about our success. Jason's tenacity and expertise on search had our ROAS higher than I have ever seen in any search account. Their dedication to our brand has helped us navigate the difficult COVID-19 waters with not only high performance but a reassurance that was so needed."

Lindsey Sullivan, Head of Brand Marketing, Taft Clothing

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Meet the team that you'll be working with

Rachel Palmateer

Director of Paid Media

Ali Parmelee

Facebook Ads Lead, Paid Media Specialist

Jason Linde

Google Ads Lead, Paid Media Specialist

Joel Waggener

UX Designer

Oh yes, we’re certified

Google Partner
Facebook Marketing Preferred Partner
Our team also has Google certified specializations in Search, Display, Mobile, and Shopping.

What do paid search and social services cost?

We have two fee structures depending on your combined ad spend across all platforms

Ad Spend

$10,000-$100,000

If your combined ad spend is $10,000 - $100,000 per month:

Base management fee:

  • $5,000/month

Performance fee:

  • 15% of ad spend up to $29k
  • 12% of ad spend from $30k-$64k
  • 10% of ad spend from $65k-$99k 
Ad Spend

$100,000+

If your combined ad spend is over $100,000 per month:

Base management fee:

  • $7,000/month

Performance fee:

  • The performance fee for ad spend over $100,000 is based on several factors and the complexities of your account. These fees will be agreed upon before our work commences.

“Wait, what’s a performance fee?”

A performance fee is essentially retroactive billing based on your actual ad spend per month.

Let’s say you have an ad budget of $100,000 per month and you decide to pull back on one campaign. In the end, you may have only spent $75,000.

Rather than billing you for the time and resources, it would have taken to manage your $100,000 campaign, we will adjust the performance fee for what you actually spent and thus the effort our team put in.

This safeguards you against unnecessarily spending too much and safeguards us against potentially not being compensated for the effort we put in.

Get Started with Paid Media

Not ready for omnichannel?

If your business is currently running single platform ads with little to no success, then our paid media starter packages may be a good fit for you.


Platform-specific starter packages

Our platform-specific starter packages transform your underperforming accounts into optimized conversion tools primed to fuel your business success. You will work closely with our paid media experts to take your underperforming ad account and optimize it for long term success. 

We have starter packages specifically designed for Google Ads, Facebook and Instagram Ads, and LinkedIn Ads.

Paid Media - _acount audit
Work with a paid media expert to audit your current account.
Paid Media - _updates to drive results
Get the exact updates you need to drive better results.
Paid Media - _training and teaching
Get hands-on training to help you and your team create continued success.

Paid search and social resources

You might have questions you still want answered but don’t necessarily want to talk to our sales team. Don’t worry! We find the resources below address the majority of questions we get asked.
Article
We're not new to paid ads; what can we expect in our first 6 months with IMPACT? [Interview]

John Becker on September 3rd, 2020

Article
We're new to paid ads; what can we expect in our first 6 months with IMPACT?

John Becker on September 15th, 2020

Article
How Much Does It Cost to Be Successful with LinkedIn Ads?

Jason Linde on July 22nd, 2019

Article
How much should working with a Google ads or PPC agency cost?

Liz Moorehead on November 26th, 2019

Article
What Should You Expect from Your First Google Ads Campaigns?

Jason Linde on September 17th, 2019

Article
Why are omni-channel paid ads the better option?

Rachel Palmateer on August 12th, 2020

Frequently Asked Questions

How do I know if omni-channel campaigns are right for my business?
NEEDS A ANSWER: How long will take to see results with IMPACT's paid search and social services?
Why can't I just run campaigns on one platform?
Is a HubSpot Partner Agency or a Traditional Marketing Agency Right for Me?

Ready to start maximizing your brand's exposure and conversions through paid search and social ads?

Fill out the form to schedule time with our team. You’ll have the option to book time right away or wait for us to reach out. On your 30-minute call, you’ll go over exactly what omni-channel advertising could
look like for your business.
Get Started

Fill out the form below to talk to a member of our team.