“Wait, what’s a performance fee?”
A performance fee is essentially retroactive billing based on your actual ad spend per month.
Let’s say you have an ad budget of $100,000 per month and you decide to pull back on one campaign. In the end, you may have only spent $75,000.
Rather than billing you for the time and resources, it would have taken to manage your $100,000 campaign, we will adjust the performance fee for what you actually spent and thus the effort our team put in.
This safeguards you against unnecessarily spending too much and safeguards us against potentially not being compensated for the effort we put in.