Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Watch past events on demand

Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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Getting started with digital sales and marketing

How much should I budget for digital sales and marketing?

Should we hire an agency or in source our marketing?

What is account-based marketing and should we be doing it?

Getting started with Facebook or Google Ads

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They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

Take the course now

Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Buy the book

What is They Ask, You Answer?

Why does They Ask, You Answer actually get results?

How They Ask, You Answer benefit sales

12-Month They Ask, You Answer Implementation Plan

Short-term wins you can expect with They Ask, You Answer

How to get your team to buy in to They Ask, You Answer

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Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

Virtual Sales training checklist

Video sales call best practices

What to do if your sales reps are missing their numbers during COVID

How to use LinkedIn to close more deals in 2021

Essential virtual selling tools and technology

Will virtual sales training with IMPACT help my team?

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Video

Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

Take the course now

Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

Watch past events on demand

The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Buy the book

Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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The ultimate guide to video for sales

7 most important videos for sales and marketing

What to include in your video marketing strategy

Ace your YouTube strategy in 2021

Video email marketing examples you'll want to copy

Everything you need to know about Vidyard

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HubSpot

Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)

Inbound lead generation and conversion optimization

Getting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

Watch on-demand

HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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The ultimate guide to the HubSpot marketing hub

The ultimate HubSpot marketing migration checklist

HubSpot CRM pros and cons

Is a HubSpot-hosted website more secure than a Wordpress site?

Hubspot pricing: your guide to everything HubSpot costs

Listen to the Hubcast podcast

See All Resources

Web Design

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

Watch on-demand

Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

Learn more

The Ultimate Guide to Website Redesign for Businesses

The Definitive Guide to Website Strategy

The Website 6: Key Characteristics of the Perfect Inbound Website

Website Redesign: Inbound Marketing Agency vs Web Designer

HubSpot vs Wordpress: Which is best for me?

How Much Does a Website Redesign Cost?

See All Resources

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Looking to reach out? Talk to Us

Inbound Marketing Paid Search and Social Services

Reach your customers across their entire digital journey with seamless cross-platform ad campaigns

Maximize your brand exposure with an omnichannel ad strategy customized to hit your most aggressive goals.

I’M READY TO TALK WITH SOMEONE

Not ready yet? Keep scrolling!

Everything you need to drive conversions with omnichannel campaigns

To create a truly effective cross-channel experience for your customers, it takes time and dedication. Often, businesses don't have the internal team needed to manage multiple platforms or large budgets on their own.

IMPACT’s team of paid media experts will work with you to maximize results with our omnichannel ads management service. From crafting a paid media strategy specific to your business to breaking down campaign data for strategic insights, we've got you covered.

We'll tackle the copywriting, ad designs, and account management so you and your team can stay focused on other marketing efforts.

What to expect with paid search and social services

Our team will get to know your business and industry like it's their own, delivering you a comprehensive strategy, expert analysis, ad management, and more!

Strategy
Multi-platform approach
Ad management

An omnichannel strategy tailored to your needs

Through an in-depth audit of your accounts and current digital ecosystem, we’ll work with you to identify the best ways paid media and omnichannel efforts can help you hit your business goals.

Our team will work with you to develop a customized strategy that's tailor-made for your specific needs.

You will receive weekly reports so you always know how your accounts are performing.
In bi-weekly meetings, we will discuss key learnings from your campaigns, what to focus on next, and how to adapt your strategy and budget for future initiatives.

Leverage the exact platforms needed when you need them

Our omnichannel approach allows you to add or remove the ad platforms that are best suited for your business needs. IMPACT most commonly works with (but is not limited to) the following platforms:

Google
Facebook and Instagram
LinkedIn
Microsoft (formerly Bing)
Snapchat
Twitter
Amazon
AdRoll
Criteo

Facebook-Ads-Omni-Channel-Management-min

Total management of your omnichannel campaigns

When you start your omnichannel program, you'll gain a dedicated team of paid media experts that will do the heavy lifting for you.

With our omnichannel service you can expect:

Collaborative goal setting and planning
Daily management of all ad platforms
Landing page conversion rate optimization strategy
Full design of ad assets
A customized ad spend tracker
A customized Trello board for ad collaborations and approvals
Weekly and monthly reporting
Quarterly reviews, goal setting, and planning discussions

"Their dedication to our brand has helped us navigate the difficult COVID-19 waters"

"Ali's dedication to our not only our paid accounts but also our brand strategy is something I'd never witnessed before - she truly cares about our success. Jason's tenacity and expertise on search had our ROAS higher than I have ever seen in any search account. Their dedication to our brand has helped us navigate the difficult COVID-19 waters with not only high performance but a reassurance that was so needed."

Lindsey Sullivan, Head of Brand Marketing, Taft Clothing

Meet the team that you'll be working with

Rachel Palmateer

Director of Paid Media

Ali Parmelee

Facebook Ads Lead, Paid Media Specialist

Jason Linde

Google Ads Lead, Paid Media Specialist

Joel Waggener

UX Designer, Paid Media Specialist

Oh yes, we’re certified

Our team also has Google certified specializations in Search, Display, Mobile, and Shopping.

What do paid search and social services cost?

We have two fee structures depending on your combined ad spend across all platforms

Ad Spend

$10,000-$100,000

If your combined ad spend is $10,000 - $100,000 per month:

Base management fee:

$5,000/month

Performance fee:

15% of ad spend up to $29k
12% of ad spend from $30k-$64k
10% of ad spend from $65k-$99k

Ad Spend

$100,000+

If your combined ad spend is over $100,000 per month:

Base management fee:

$7,000/month

Performance fee:

The performance fee for ad spend over $100,000 is based on several factors and the complexities of your account. These fees will be agreed upon before our work commences.

“Wait, what’s a performance fee?”

A performance fee is essentially retroactive billing based on your actual ad spend per month.

Let’s say you have an ad budget of $100,000 per month and you decide to pull back on one campaign. In the end, you may have only spent $75,000.

Rather than billing you for the time and resources, it would have taken to manage your $100,000 campaign, we will adjust the performance fee for what you actually spent and thus the effort our team put in.

This safeguards you against unnecessarily spending too much and safeguards us against potentially not being compensated for the effort we put in.

Get Started with Paid Media

Not ready for omnichannel?

If your business is currently running single platform ads with little to no success, then our paid media starter packages may be a good fit for you.

Platform-specific starter packages

Our platform-specific starter packages transform your underperforming accounts into optimized conversion tools primed to fuel your business success. You will work closely with our paid media experts to take your underperforming ad account and optimize it for long term success.

We have starter packages specifically designed for Google Ads, Facebook and Instagram Ads, and LinkedIn Ads.

Work with a paid media expert to audit your current account.

Get the exact updates you need to drive better results.

Get hands-on training to help you and your team create continued success.

Paid search and social resources

You might have questions you still want answered but don’t necessarily want to talk to our sales team. Don’t worry! We find the resources below address the majority of questions we get asked.

Article

We're not new to paid ads; what can we expect in our first 6 months with IMPACT? [Interview]

John Becker on September 3rd, 2020

Article

We're new to paid ads; what can we expect in our first 6 months with IMPACT?

John Becker on September 15th, 2020

Article

How Much Does It Cost to Be Successful with LinkedIn Ads?

Jason Linde on July 22nd, 2019

Article

How much should working with a Google ads or PPC agency cost?

Liz Moorehead on November 26th, 2019

Article

What Should You Expect from Your First Google Ads Campaigns?

Jason Linde on September 17th, 2019

Article

Why are omni-channel paid ads the better option?

Rachel Palmateer on August 12th, 2020

Frequently Asked Questions

How do I know if omni-channel campaigns are right for my business?

NEEDS A ANSWER: How long will take to see results with IMPACT's paid search and social services?

Why can't I just run campaigns on one platform?

Is a HubSpot Partner Agency or a Traditional Marketing Agency Right for Me?

Ready to start maximizing your brand's exposure and conversions through paid search and social ads?

Fill out the form to schedule time with our team. You’ll have the option to book time right away or wait for us to reach out. On your 30-minute call, you’ll go over exactly what omni-channel advertising could
look like for your business.

Ready to talk about paid services?

Featured Resources

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Who is IMPACT?

Resources

IMPACT+

Social media

Inbound Marketing Paid Search and Social Services

Maximize your brand exposure with an omnichannel ad strategy customized to hit your most aggressive goals.

Everything you need to drive conversions with omnichannel campaigns

What to expect with paid search and social services

An omnichannel strategy tailored to your needs

Leverage the exact platforms needed when you need them

Total management of your omnichannel campaigns

"Their dedication to our brand has helped us navigate the difficult COVID-19 waters"

Meet the team that you'll be working with

Rachel Palmateer

Ali Parmelee

Jason Linde

Joel Waggener

Oh yes, we’re certified

Our team also has Google certified specializations in Search, Display, Mobile, and Shopping.

What do paid search and social services cost?

Not ready for omnichannel?

Platform-specific starter packages

Work with a paid media expert to audit your current account.

Get the exact updates you need to drive better results.

Get hands-on training to help you and your team create continued success.

Paid search and social resources

You might have questions you still want answered but don’t necessarily want to talk to our sales team. Don’t worry! We find the resources below address the majority of questions we get asked.

We're not new to paid ads; what can we expect in our first 6 months with IMPACT? [Interview]

We're new to paid ads; what can we expect in our first 6 months with IMPACT?

How Much Does It Cost to Be Successful with LinkedIn Ads?

How much should working with a Google ads or PPC agency cost?

What Should You Expect from Your First Google Ads Campaigns?

Why are omni-channel paid ads the better option?

Frequently Asked Questions

How do I know if omni-channel campaigns are right for my business?

NEEDS A ANSWER: How long will take to see results with IMPACT's paid search and social services?

Why can't I just run campaigns on one platform?

Is a HubSpot Partner Agency or a Traditional Marketing Agency Right for Me?

Ready to start maximizing your brand's exposure and conversions through paid search and social ads?

Fill out the form to schedule time with our team. You’ll have the option to book time right away or wait for us to reach out. On your 30-minute call, you’ll go over exactly what omni-channel advertising could look like for your business.

Fill out the form below to talk to a member of our team.

Fill out the form to schedule time with our team. You’ll have the option to book time right away or wait for us to reach out. On your 30-minute call, you’ll go over exactly what omni-channel advertising could
look like for your business.