Master Logo

The IMPACT master logo should be used at all times for all IMPACT related content assets. If not possible – one of the other logo variations should be applied (see below), ensuring brand consistency across all communications.

Download the Full Logo

The “IM”

The IM may also be used as a substitute when the full logo doesn't work for the project.

Download The Half Logo

Space / Size

Please use an appropriate amount of spacing when placing the logo in your composition. As reference, use the size of the arrow as the minimum spacing on all four sides.

Minimum Size

Never reproduce the Logo or the “IM” at a size smaller than these recommendations, as it will result in the loss of their impact and readability.

Logo Use

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Do not rotate, warp, or disproportionately scale the logo. Its orientation, color and composition should remain as indicated in this document—there are no exceptions.

Primary Color Palette

The primary palette should be applied in all of IMPACT's marketing communications. The palette has been designed to give a bold and exciting direction to the brand, offering flexibility in conception – online and in print. Percentage tints can be used in any of these colors.

Secondary Color Palette

The secondary palette should be used as a guide for the tone of a color. We intend for the secondary palette to be ever evolving, offering an endless palette to choose from. The main use of the secondary palette is in the creation of icons, illustrations, and call-to-actions seen across the website. The secondary palette can also be used to create unique secondary brands for each one of IMPACT's products. Percentage tints can be set up from any of these colors.

Shades of Grey

Shades used either as backgrounds, illustrations, or font colors.

Gradient Shades

Gradients can be used as overlays at any opacity over images or as background on images.

Primary Font

Our font families should be used for all communications, ensuring a consistent look and feel in all online and print literature. Proxima Nova should be used for all text treatments. To ensure a consistent look, make sure fonts are used in a consistent manner and the weights of the font have been considered, using heavier weights for headers and to highlight key messages.

Image Tone

To make sure that all bases have been covered in the development of the IMPACT brand, a series of example images have been developed to suggest direction. Images of people collaborating, appropriate office scenes, are some appropriate examples. When using photography for the brand, first try to use IMPACT's custom photography. If there are no appropriate photos available from those assets, websites such as Shutterstock and StockSnap are acceptable as well.

Icons

IMPACT has several sets of icons it uses both for print and web. Downloads of those sets can be found below and should be used for anyone working on a branded project for the organization.

Illustrations

To reflect the company as a whole and to inject personality into the brand, a series of product icons have been designed to achieve just that.

Logo and Branding Guidelines

IMPACTs event, Digital Sales and Marketing World, follows the same rules as the other logos. The event has its own unique branding guidelines which can be downloaded below along with the logo marks.

Download the Logos and Branding Guidelines

Primary Color Palette

The primary palette should be applied in all of Digital Sales & Marketing World’s communications. The palette has been designed to give a bold and exciting direction to the brand, offering flexibility in conception – online and in print. Percentage tints can be used in any of these colors.

Secondary Colors

The secondary palette should be used as a guide for the tone of a color. We intend for the secondary palette to be ever evolving, offering an endless palette to choose from. The main use of the secondary palette is in the creation of icons, illustrations, and call-to-actions seen across the website. Percentage tints can be used for any of these colors.

Font Family and Hierarchy

Proxima Nova should be used for all communications, ensuring a consistent look and feel in all online and print literature. To ensure a consistent look, fonts must be used from the weights listed below. Do not incorporate other font families outside of those listed here.

Appearance and Tone

For Digital Sales & Marketing World, we prefer to primarily use imagry that has been capturedduring any of our previous events. These images should convey energy, authenticity, and humanity.Photos should also help tell the story and experiences of attendees, speakers, and partners.

Logo and Branding Guidelines

Follow same logo rules for Digital Sales and Marketing World. Tagline versions are also available when a date as been set for an upcoming event.

Download All Logos

IMPACT+ Logos

The IMPACT Plus logo should be used at all time for all IMPACT Plus related content assets. If not possible – one of the other logo variations should be applied, ensuring brand consistency across all communications. Logo choice depends on the use case and available spacing.

Download All Logos

Primary Color Palette

The primary palette should be applied in all of IMPACT+ communications. The palette has been designed to give a bold and exciting direction to the learning platform, offering flexibility in conception – online and in print. Percentage tints can be used in any of these colors.

Secondary Colors

The secondary palette should be used as a guide for the tone of a color. We intend for the secondary palette to be ever evolving, offering an endless palette to choose from. The main use of the secondary palette is in the creation of icons, illustrations, and call-to-actions seen across the website. Percentage tints can be used for any of these colors.

Primary Font

Our font families should be used for all communications, ensuring a consistent look and feel in all online and print literature. Proxima Nova should be used for all text treatments. To ensure a consistent look, make sure fonts are used in a consistent manner and the weights of the font have been considered, using heavier weights for headers and to highlight key messages.