IMPACT Branding Guidelines

The Logo

Master Logo

The IMPACT master logo should be used at all times for all IMPACT related content assets. If not possible – one of the other logo variations should be applied (see below), ensuring brand consistency across all communications. If referenced without the logo, IMPACT should be written in all uppercase letters. Additional information about the trademark for the logo can be found under our Trademark Usage Guidelines.

Download the Full Logo

The “IM”

The IM may also be used as a substitute when the full logo doesn't work for the project.

Download The Half Logo

Space / Size

Please use an appropriate amount of spacing when placing the logo in your composition. As reference, use the size of the arrow as the minimum spacing on all four sides.

Minimum Size

Never reproduce the Logo or the “IM” at a size smaller than these recommendations, as it will result in the loss of their impact and readability.

The IMPACT logo should never be:

• smaller than 100px wide OR 30px tall in digital

• smaller 35.5mm wide or 11mm tall in print.

THE IM” should never be:

• smaller than 30px wide OR 30px tall in digital

• smaller 35.5mm wide or 35.5mm tall in print.

Logo Use

It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Do not rotate, warp, or disproportionately scale the logo. Its orientation, color and composition should remain as indicated in this document—there are no exceptions.

Do not change the color of the logo

Do not change the logo font

Do not rearrange the logo typography from the 'IM'

Do not use the logo disproportionately

IMPACT+

IMPACT+ Logos

The IMPACT Plus logo should be used at all time for all IMPACT Plus related content assets. If not possible – one of the other logo variations should be applied, ensuring brand consistency across all communications. Logo choice depends on the use case and available spacing.

Download All Logos

Colors

Primary Color Palette

The primary palette should be applied in all of IMPACT's marketing communications. The palette has been designed to give a bold and exciting direction to the brand, offering flexibility in conception – online and in print. Percentage tints can be used in any of these colors.

#0A6CFF

RGB 10, 108, 255

CMYK 0, 0, 90, 21.57

IMPACT Blue

Primary Color

#01E6BE

RGB 1, 230, 190

CMYK 99, 0, 17, 9

Green 400

Secondary Color

#F6F9FC

RGB 246, 249, 252

CMYK 2, 1, 0, 1

Livid 100

Tertiary Color

Typography Palette

The typography color palette serves as a carefully curated selection of colors designed to enhance the visual appeal and readability of text-based content. Each color within the typography palette is strategically chosen to establish a harmonious balance between text and background, ensuring optimal contrast and legibility. This intentional selection not only enhances the overall visual experience but also contributes to the brand identity and message consistency.

#1D1D1F

RGB 29, 29, 31

CMYK 1, 1, 0, 88

Neutral 500

Headers Color

#4F5465

RGB 79, 84, 101

CMYK 21, 16, 0, 60

Salte 500

Paragraph Color

#0A6CFF

RGB 10, 108, 255

CMYK 0, 0, 90, 21

Blue 600

Hyperlinks

Brand Blues

Blue shades used either as backgrounds, illustrations, or accent colors.

#F3F7FF

RGB 243, 247, 255

CMYK 4, 3, 0, 0

Blue 100

Background color for form fields

#E2ECFF

RGB 226, 236, 255

CMYK 11, 7, 0, 0

Blue 200

Accent Color

#D1E0FF

RGB 209, 224, 255

CMYK 18, 12, 0, 0

Blue 300

Accent Color

#ADDCFF

RGB 173, 220, 255

CMYK 32, 13, 0, 0

Blue 400

Accent color used in our marketing pages

#AFCAFF

RGB 175, 202, 255

CMYK 31, 20, 0, 0

Blue 500

Accent Color

#0A6CFF

RGB 10, 108, 255

CMYK 0, 0, 90, 21

Blue 600

IMPACT’s main brand color used in the logo and other marketing materials

Brand Greens

Green shades used either as backgrounds, illustrations, or accent colors.

#C3FFE8

RGB 195, 255, 232

CMYK 23, 0, 9, 0

Green 100

Accent Color

#3EFEDD

RGB 62, 254, 221

CMYK 75, 0, 12, 0

Green 200

Accent Color

#0BFED4

RGB 11, 254, 212

CMYK 96, 0, 17, 0

Green 300

Color

#01E6BE

RGB 1, 230, 190

CMYK 100, 0, 17, 10

Green 400

Used for pill shapes

#01C4A2

RGB 1, 196, 192

CMYK 99, 0, 17, 23

Green 500

Used on checkmark icons

#00B59C

RGB 0, 181, 156

CMYK 100, 0, 14, 29

Green 600

Color

Brand Grey-Blues

Grey-blue shades used either as backgrounds, illustrations, or accent colors.

#F6F9FC

RGB 266, 249, 252

CMYK 2, 1, 0, 1

Livid 100

Background color for different sections on the website

#E1EFF4

RGB 255, 239, 244

CMYK 8, 2, 0, 4

Livid 200

Background color for inactive pager items in sliders

#E1E7F4

RGB 225, 231, 244

CMYK 8, 5, 0, 4

Livid 300

Border and background color

#D0DFEF

RGB 208, 223, 239

CMYK 13, 7, 0, 6

Livid 400

Color

#C3D7EB

RGB 195, 215, 235

CMYK 17, 9, 0, 8

Livid 500

Color

#AAC6E3

RGB 170, 198, 227

CMYK 25, 13, 0, 11

Livid 600

Color

Neutral Colors

Neutral shades used either as backgrounds, illustrations, or accent colors.

#FFFFFF

RGB 255, 255, 255

CMYK 0, 0, 0, 0

White

Color

#f6f6f6

RGB 246, 246, 246

CMYK 0, 0, 0, 4

Neutral 100

Color

#EEEEEE

RGB 238, 238, 238

CMYK 0, 0, 0, 7

Neutral 200

Color

#DDDDDD

RGB 221, 221, 221

CMYK 0, 0, 0, 13

Neutral 300

Color

#C4C4C4

RGB 196, 196, 196

CMYK 0, 0, 0, 23

Neutral 400

Color

#999999

RGB 153, 153, 153

CMYK 0, 0, 0, 40

Neutral 500

Color

#2B2B2B

RGB 43, 43, 43

CMYK 0, 0, 0, 83

Neutral 600

Stroke color for divider lines on website pages

#1D1D1F

RGB 29, 29, 31

CMYK 6, 6, 0, 88

Neutral 700

This is the color used for all content header on the IMPACT website

#000000

RGB 0, 0, 0

CMYK 0,0,0,100

Black

Color

Miscellaneous Colors

#4F5465

RGB 79, 84, 101

CMYK 21, 16, 0, 60

Slate 500

This is the color used for all body copy on the IMPACT website

#DD2D2D

RGB 221, 45, 45

CMYK 0, 80, 80, 13

Red 500

This is the color used for warning text and required form fields

Service Pages Colors

Sales Service Colors

#33B748

RGB 51, 183, 72

CMYK 72, 0, 61, 28

Sales Primary

Primary Color

#C2E9C8

RGB 194, 233, 200

CMYK 83, 40, 2, 0

Sales Accent

Accent color

#B6DF50 (0%)

#33B748 (100%)

Sales Dark Gradient

Dark Gradient Color

#E9F5CB (0%)

#C2E9C8 (100%)

Sales Light Gradient

Light gradient

HubSpot Service Colors

#FC9639

RGB 252, 150, 57

CMYK 0, 40, 77, 1

HubSpot Primary

Primary Color

#FFDCDC

RGB 255, 220, 220

CMYK 0, 14, 14, 0

HubSpot Accent

Accent color

#FBB12F (0%)

#FF5250 (100%)

Sales Dark Gradient

Dark Gradient Color

#FEEFD5 (0%)

#FFDCDC (100%)

HubSpot Light Gradient

Light gradient

Website Service Colors

#E4319A

RGB 228, 49, 154

CMYK 0, 79, 32, 11

Website Primary

Primary Color

#F9C1C1

RGB 249, 193, 193

CMYK 0, 22, 22, 2

Website Accent

Accent color

#DE30E5 (0%)

#FF5250 (100%)

Website Dark Gradient

Dark Gradient Color

#F5C1F7 (0%)

#F9C1C1 (100%)

Website Light Gradient

Light gradient

AI Service Colors

#02B4CA

RGB 2, 180, 202

CMYK 99, 11, 0, 21

AI Primary

Primary Color

#B3D9F2

RGB 179, 217, 242

CMYK 26, 10, 0, 5

AI Accent

Accent color

#01E6BE (0%)

#0281D4 (100%)

AI Dark Gradient

Dark Gradient Color

#B3F7EC (0%)

#B3D9F2 (100%)

AI Light Gradient

Light gradient

Marketing Services Colors

#0A6CFF

RGB 10, 108, 255

CMYK 96, 58, 0, 0

Marketing Primary

Primary Color

#B9D5FD

RGB 173, 220, 255

CMYK 32, 14, 0, 0

Marketing Accent

Accent color

#00C0FF (0%)

#5558FF (100%)

Marketing Dark Gradient

Dark Gradient Color

#EAF6FF (0%)

#ADDCFF (100%)

Marketing Light Gradient

Light gradient

Typography