Digital Sales & Marketing
Digital Sales & Marketing

Free digital sales and marketing courses

Immediately start seeing better digital sales and marketing results with dozens (and counting) of free online courses inside IMPACT+.

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Digital Sales & Marketing World 2021

The premier, hybrid event for growth-focused business leaders, digital marketers, and sales pros. Virtual passes are free for IMPACT+ Pro members. In-person passes on sale soon.

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Digital sales and marketing services

Discover the full array of IMPACT services, including inbound marketing training, web design, paid media management, and more.

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They Ask, You Answer
They Ask, You Answer

Free They Ask, You Answer course

Learn the principles of the They Ask, You Answer by taking our most popular course, taught by Marcus Sheridan himself.

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Hire a coach

Turn your company into a high-performing digital organization with our flagship coaching program, Digital Sales and Marketing Mastery.

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Case studies

See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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They Ask, You Answer, the book

“One of the 11 Marketing Books every CMO should read.” — Forbes

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Virtual Selling
Virtual Selling

Virtual Selling Mastery

Equip your sales team with proven methods to connect with today’s buyer, shorten the sales cycle, and close more deals, faster.

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Virtual Selling Summit 2021

Your one-day virtual selling crash course! Today, sales reps are struggling to sell remotely. Learn how to close more deals in a virtual world.

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Free video sales and marketing strategy course

Zach Basner teaches you the fundamentals of making video for sales and marketing work inside your organization.

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Video Sales and Marketing World 2021

Video Sales & Marketing World 2021 is in the works. In the meantime, enjoy the 2020 event on-demand - free for IMPACT+ Pro Members.

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The Visual Sale, the book

Learn how to use video to ignite sales, accelerate marketing, and grow your business in a virtual world in this book from Marcus Sheridan and Vidyard’s Tyler Lessard.

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Master video inside your organization

Video is a critical component of any high-performing digital sales and marketing program, and is a key part of Digital Sales and Marketing Mastery.

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Free HubSpot sales and marketing courses

Taught by Carina Duffy, IMPACT’s lead HubSpot trainer.

Marketing automation mastery (with HubSpot workflows)Marketing automation mastery (with HubSpot workflows) Inbound lead generation and conversion optimizationInbound lead generation and conversion optimization Getting started with sales technologyGetting started with sales technology

HubSpot Training Day

Following INBOUND 2020, IMPACT and HubSpot co-hosted a full-day of deep dive sessions to help HubSpot users get the most out of the new features fast! On-demand access is free for IMPACT+ Pro Members.

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HubSpot training and implementation

Maximize your investment in HubSpot's marketing, sales, or service platforms with guided training and implementation services.

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Web Design
Web Design

Website Optimization Summit

Learn how you may be unwittingly undermining the money-making potential of your website and how to fix it! Watch the opening keynote for free on-demand inside IMPACT+.

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Website design and strategy services

Get a beautiful, user-friendly HubSpot or Wordpress website that is easy to update, consistently generates leads and revenue, and grows with you.

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Hi! We're IMPACT Inbound Marketing Agency

And everything we do is to help you and your organization succeed.

We want to help you grow your marketing, sales, business, & career. From our articles, shows, and educational resources to our consultative agency services and live events, we want to help make your professional vision a reality no matter where you’re starting.

IMPACT In-Office IMPACT Live Backstage IMPACT Holli Celebration IMPACT Remote Team Meeting IMPACT Christmas Team Photo New Haven Hug 2018 IMPACT BMSS Photowall IMPACT Marcus Duplicate IMPACT INBOUND17 Dharmesh

This is What We Live For

@impactbnd So much fun to be surrounded by marketing peeps at #IMlive17 - Thanks for the invite!
1 Retweet 4 Likes
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Mike Volpe CMO at Cybereason, Startup Investor & Advisor
For my own websites and blog. I've chosen IMPACT Branding and Design as my partner. Bob Ruffolo and his team do amazing work.
HubSpot Partner Page Reviews
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David Meerman Scott Award Winning Author, Speaker
Great team to work with. Honest, hardworking, highly creative and knowledgeable.
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Aaron Boatin President, Ambs Call Center
Congrats to @BobRuffolo @TomDiscipio and the entire @impactbnd team for an amazing #IMLive17! @MarcusSheridan did ok too ;). He's the best!
8 Retweets 21 Likes
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Paul Roezter CEO, PR 20/20
Epic. Congrats to all of you (and the Sales Lion)!! Bob Ruffolo, George B Thomas, & you Marcus Sheridan. Greatness is ahead!
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Ann Handley Chief Content Officer, MarketingProfs
Congrats to @BobRuffolo and Impactbnd team on #IMlive17! Learned a ton, had a blast, appreciated the opportunity to present to the group.
1 Retweet 6 Likes
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Tony Uphoff President & CEO, ThomasNet

Why are we so passionate about this?

Because we learned a lot of things the hard way.

Like many of you, we started small. We were the new kids in our industry and the HubSpot community. No one knew we existed. Since then, we’ve become one of the most trusted inbound resources on the web and helped countless teams do the same in their industries -- but it was far from easy.

We failed...a lot. In fact, you can read all about it here, but we learned from those mistakes. Today, all we want to do is help you avoid and overcome these obstacles and create breakthroughs.

We are a values-based organization built on passion, helpfulness, and dependability.

IMPACT Conference Team Photo

IMPACT By the Numbers:

IMPACT Founded Wallingford, CT
Founded in 2009 and headquartered in New Haven, CT
IMPACT Experts
60+ marketing, sales, and creative experts (on-staff and full-time)
HubSpot Elite Solutions Partner & HubSpot Agency Partner of 2017 and 2018
IMPACT 4.9 Glassdoor
4.9/5 employee rating on Glassdoor
Average client NPS feedback score of 9+/10
IMPACT Metrics
700,000+ site visitors and 5,000+ new contacts generated, every month
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All the Things We Have for You:


If you’re just getting to know IMPACT, start with our articles. With over 650,000 monthly views, they’re an oasis for both the basics and latest in inbound marketing, HubSpot, inbound sales, and UX/UI design, as well as staying on top of industry news, or even having a laugh.

We have thousands of valuable articles so start with our very best here, or heck, dive right in and subscribe. (Over 25,000 marketers already have.)

Subscribe to THE LATEST Read Articles
IMPACT Blog Articles
IMPACT Blog Articles

Shows, Podcasts, & Resources (Oh my!)

Aside from our articles, we also offer an expansive premium content library to help you take what you’re learning a step further.

Including long-form educational guides, webinars, templates, checklists, tools/calculators, weekly podcasts, and more, our resource library is a must for anyone looking to get a little more advanced with their marketing strategy.


The sharpest minds in marketing are IMPACT Elite. We’re talking about our buzzing community on Facebook where over 5,500 (and counting) industry leaders are asking questions, sharing ideas, and getting inspired every day.

The conversations, connections, and inspiration coming out of Elite are helping members shift their perspectives on marketing and grow their businesses. Be a part of it!

Learn More About IMPACT Elite

Digital Sales & Marketing World

Digital Sales & Marketing World is the only conference where marketing, sales, and leadership teams get aligned on digital, and ignite true business transformation. Following a morning of inspirational and transformative keynotes and workshops, each afternoon will also offer a suite of highly-specialized, deep-dive summits based on one’s role and industry. We encourage you to bring your team. In doing so, you’ll embark upon a transformative, collaborative learning experience guaranteed to spark true and lasting change at your organization.

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Unlock the Full Potential of Your Digital Sales & Marketing with IMPACT Agency Services

At IMPACT, we have revolutionized the way inbound marketing is done and taught to businesses by reimagining the agency-client relationship through the ground-breaking principles of They Ask, You Answer

Instead of creating a cycle of dependency, wherein our clients are reliant upon us to move the needle and get results, we empower all of the companies we work with to take ownership of their digital sales and marketing. Instead of fishing for you, we'll "teach you how to fish" and feast on remarkable results for a lifetime.

With a wide range of consulting services — content marketing, video sales and marketing, HubSpot, website strategy and design, and more —find out how we can help you achieve incredible results by becoming the most trusted voice in your space.

Learn More About IMPACT Agency Services
IMPACT Team Working


With a 4.9/5 rating on Glassdoor, we like to say we don’t “work” here at IMPACT, we grow. Are you a marketer, designer, or developer who thinks you can make an impact with us, while growing in your career?

Check out the Opportunities