Website Mastery combines design, development and training for your team into a single program that turns your website into your highest-performing sales asset – and instills your team with the expertise to keep your website looking and performing at its best for the long-term.
Frustrated with Your Website's Results? Stop Spinning Your Wheels.
Watch the Overview
If you’re on this page, you’re likely experiencing a few of the following frustrations:
You've poured money into website overhauls, only to be disappointed by lackluster sales and lead generation.
Your team is eager, but under-equipped to maintain a high-performing website that drives sales and marketing results.
Your current website isn’t built in a way that gives you the ability to manage changes or improvements quickly and easily.
Your website fails to meet the expectations of today's savvy consumers, and you're losing market share as a result.
Despite your best efforts, your website's traffic and search rankings are dwindling, leaving you puzzled and concerned about how to turn things around.
There are three simple, yet essential, elements of what makes a website successful.
A clear framework to follow with your website content strategy and messaging.
A website that is easy to change, evolve, and improve — and that still looks incredibly professional and represents your brand.
A deep understanding and belief that your website is never done. It should be constantly improved, and you should have that ability in-house, WITHOUT having to call an agency to do it for you every time.
Breathe New Life Into Your Website (and Marketing Team)
Whether service or product-based, B2B or B2C, local, national, or international, we have helped companies of all shapes, sizes, and industries worldwide optimize their websites and learn how to maintain their results in-house.
Benefits & Expected Outcomes
Visible ROI, More Revenue, and a Better Team
Watch the Benefits & Expected Outcomes
As part of our Website Mastery program, you’ll experience:
Your team will learn how to write content that addresses your audience's key questions and performs well in search engine rankings. No more uncertainty about what to say or how to say it; we'll guide you in making your message clear and effective.
Once people are on your website, you MUST get them in your pipeline. Our strategists will fully optimize your website to generate leads, then train you on how to keep the results long term through variant testing and other conversion rate optimization techniques.
More Confident Sellers
When your team effectively uses your website to provide prospects with the information they need, you'll see shorter sales cycles and higher closing rates. Plus, your sales team can focus on using quality content (in an intentional way) to enhance the sales process.
A Savvier Team
Your team will have an updated, easily editable website that doesn’t require paying an agency month-over-month to maintain or improve. Your team will be trained on how to review website data and utilize it to improve your buyer journey, increase qualified leads, and keep your website performing well.
Your team will have the expertise necessary to keep your new website (built on HubSpot or WordPress) optimized, converting, and growing. They’ll have every feature they need to make changes on your website, without the need of a developer (unless they need a unique functionality).
You’ll have an easy-to-use website, a defined strategy, and an internal team that knows exactly what to do next. What’s this mean? You’re free. Free to do your best work. Free to reach your potential.
“We more than doubled our daily traffic within a week of launch. We instantly saw that number increase, and it hasn't gone back down.”
TJ Payne, Marketing Specialist, Ethos Insurance
“The outcomes we've seen have been unbelievable. Just a few months after we launched, we saw a big increase in our analytics.”
Denise Schmitz, Web Strategy Head, Neumann Monson Architects
“It's given us the ability to do a lot more on our own. We can produce our own content and run our own website without the help of a third party.”
Eric Wince, CEO, Coeo
Website Design & Development
Drive Sales Growth...Not Just Traffic or Leads
Watch the Website Design & Development Overview
Most businesses think of their website as a “set-it-and-forget-it” project that gets worked on every few years.
In reality, the companies that generate the best results make continuous, iterative and data-informed improvements to their website – all while leveraging the site as a key part of their sales process.
Coupled with the design and build-out of your new website, the Website Mastery program also teaches your team how to become self-sufficient in the key aspects of maintaining and optimizing a website so you can improve your user experience, generate more leads, and ultimately, more revenue.
What’s Included with a New Website?
What pages and content do you currently have? What’s missing? What’s working? What’s not? Web Mastery starts by working with your team to audit the current state of your website and diagnosing what needs to be done to achieve your marketing and sales goals.
With your marketing and sales goals in mind, we develop individual strategies for each of the core pages of your website. This includes their messaging, layout, conversion points, videos, and more to help your website be the best sales tool possible.
We’ll teach your team how to leverage the key principles of both the StoryBrand & They Ask, You Answer frameworks to help you clearly and concisely articulate what your business does across all areas of your website.
The most user-friendly and effective way to deliver all types of content to your site visitors is through what we call a “Learning Center.” Here you’ll host your blog articles, videos, downloadable resources, and more – all resulting in noticeable upticks in key website metrics like time-on-site, page views, and qualified conversions.
Agile Design and Development
By putting the focus on the most important touch points, you can launch quickly to gather real user data to fine-tune and improve future changes. Once the site is up, we’ll start training your team on how to analyze the website’s performance and guide you in making incremental changes to improve your results.
Website Health Optimization
Understanding the health of your website is crucial to its long-term success. We will teach your team to be confident in analyzing and making informed decisions from the data you’re collecting through tools like HubSpot, Hotjar, LuckyOrange, Semrush, and Google Analytics 4.
Web Design Portfolio
Here’s a sample of companies that have driven incredible success through their websites after going through Website Mastery and Ongoing Optimization.
Talk to an IMPACT Web Strategist (NOT a Salesperson)
They’ll use this time to learn more about the challenges you’re facing, identify the type of help you need, and discuss whether or not IMPACT will be the right fit to help you. (This includes figuring out if a website redesign is actually going to solve the pain you’re experiencing.)
We’ll also talk through key decisions and process items such as:
What content creation will look like for your team
What CMS we’ll be building on (either HubSpot CMS or WordPress)
Who is going to “own” the site in-house for the long term
Once an agreement is in place, we’ll host a discovery session where the strategist will seek to understand more about your current content, important touch points for your user, and gaps in the user journey that should be addressed. Once this is set, you'll move into design and page strategy, where we see what the site will look and feel like — both from an aesthetic point of view and a user flow standpoint. Upon approval of the design, we’ll begin to develop the designs into functioning web pages.
Launch and Training
We’ll work to get core website pages up and running first – usually within 4 months. After launch, we’ll start gathering visitor data to help us perfect the launched pages, as well as build out the remaining pages of your site. At the same time, we’ll train your team on how they manage and update your new website.
Continuously Improve Your Website's Performance and Results
Watch Website Optimization
Your website is a living, breathing thing that, if left on its own, won’t grow to reach its full potential. That’s where ongoing optimization and improvement comes in.
These activities help your business take your new website and keep it performing at its best for years to come. Through Website Mastery Optimization, your team will learn how to do this in the most efficient way possible.
What's Included with Website Mastery Optimization?
We'll assess your website's current state to identify what's needed to meet your marketing and sales objectives. This includes considering what you want to keep, along with insights into your industry, audience, SEO, and conversion strategies for planning next steps.
With your marketing and sales goals in mind, we develop individual strategies for each of the core pages of your website. This includes their messaging, design, conversion points, videos, and more to help your website be the best sales tool possible.
Your new, live website will be gathering real user data that we’ll use to fine tune and improve it over time. We’ll train your team on how to analyze the website’s performance and use the data to inform decisions on future improvements.
Search Engine Optimization (SEO)
Your team will learn everything they need to know in order to outrank your competitors, including keyword research, optimizing headers, writing compelling meta descriptions, managing technical SEO, creating pillar content, and more.
Conversion Rate Optimization (CRO)
Your team will learn the ins and outs of conversion rate optimization, including behavioral data analysis, multivariate (A/B testing) in HubSpot, and how to view the data to make the best decisions for your users.
Your team will learn to be comfortable and confident when analyzing your specific data using tools like HubSpot, Hotjar and Lucky Orange, Google Search Console and Analytics, and more.
Is It Right for You?
Do I Even Need Website Design and Optimization Services?
Watch Is It Right For You
At IMPACT, we understand our services aren’t for everyone.
In fact, our Website Mastery and Optimization offerings may not be a good fit for you if:
You feel you already have the perfect website strategy as a business.
You don’t believe your website should be constantly updated to drive the best long-term results.
You’re generating the trust, traffic, leads, and sales you want, and don’t feel an urgency to improve these metrics.
You don’t want a website that is easy for you to change, update, etc. In fact, you’d rather just make a phone call and have an outside company do that for you.
You already have designs or strategies created and aren’t interested in feedback or improving them.
You’re not interested in making sure your team understands website best practices.
You’d rather reach out to an agency to get all your performance metrics than simply be able to find that information yourself.
You have no interest in ongoing website optimization and improvements.
We’ve stated the information above because we really do want this decision to be black and white for you. We want you to know if our method aligns with your goals. This way, any time we spend discussing your project will be time well spent, as we’ll all start off on the same page, with the same expectations.
How Much Does It Cost to Create a Website With IMPACT?
How much does a website cost?
Website pricing and ongoing optimization services can vary wildly with respect to costs, as there are many factors that will drive overall budget.
Specifically, here are some of the factors that will affect pricing:
The overall size and scale of your site, and how much content needs to be created, migrated, or optimized.
The knowledge your team has in key areas such as conversion optimization, behavioral data review, and SEO best practices.
Customizations needed for your specific business model or tools that are required for launch.
With that in mind, a typical client invests $50,000 to $120,000+ on the Website Mastery program over an 8 - 12 month period. This range includes your initial website strategy, design, development, ongoing training and optimization over the course of time you work with our team.
In addition to the monthly investment, there is a one-time, $5,000 commitment fee at the beginning of our engagement. This fee includes an IMPACT+ for Business membership. which gives your entire team access to a comprehensive suite of courses, training tools, and resources that will be used throughout your program.
What results can I expect?
Typically, “you get what you pay for” with website redesigns.
There’s always a cheaper way to do things when it comes to your website. Unfortunately, that usually leads to additional work needed or lackluster results, because lower costs may come with inexperienced people doing the work or cutting corners to help drive better margins.
We’ve invested in experts who have a track record of driving real website growth and can train your team on how to keep it growing — helping you keep costs down over the long term.
“We will continue to invest in this program in the future.”
“This has definitely helped our sales process and helped drive more visitors to our site. Our traffic & inbound leads have significantly increased.”
Eric Wince, CEO, Coeo
“We definitely see a return on value.”
“We had really great training built into the package which eliminated the need to go out and do additional courses and certifications. We were trained on all kinds of different integrations and software.”
“Results we have seen have been really tremendous.”
“It has differentiated us in the marketplace and shifted our culture. It was exactly the right thing for us, and we haven't looked back.”
Denise Schmitz, Web Strategy Head, Neumann Monson Architects
Meet Your Website Team
In your journey with us, you'll work with a seasoned web strategist and team fully versed in the challenges you confront daily. They have strategized, designed, and developed hundreds of websites for a wide variety of industries across the globe. Their diverse experience ensures that they won’t just talk the talk, but walk the walk.
Ethos Insurance Gets A New Website That Can Grow Along with the Business
Ethos Insurance Partners is a liability insurance wholesaler.
Ethos Insurance Partners was struggling to be seen as a cutting edge company with a website built more than 15 years ago. Beyond aesthetics, the site didn’t speak to their customers’ needs. It was just a digital billboard. And a flawed one at that.
From their first meeting with IMPACT, the Ethos team realized something was different. They were not just having discussions about branding and UX, like they were with other agencies. The IMPACT team was asking questions about marketing and sales strategy. It was clear that both sides understood that a website was not just a marketing project. It needed to be a part of a larger effort that served the customer from beginning to end.
The Ethos team was excited to have an up-to-date new website that doubled their daily traffic within a week of launch. But even more important were the in-house skills they gained. IMPACT trained them to update the site, gather user data, and test messaging and design. Today, the website unites their sales and marketing efforts — and provides visitors with all the information they need to become customers.
Coeo Solutions Gets a New Website and 7Xs Its Traffic
Coeo Solutions is a Chicago-based telecom company.
Coeo Solutions was trying to swim with a weight around its neck. Its old website was clunky and outdated, and the team didn’t have the ability to make updates. In a fast-moving industry like telecommunications, this held up the launch of new offers and content — and the site didn’t give customers the image of a cutting edge company.
In the past, Coeo had worked with agencies that did everything behind closed doors. IMPACT was different. The process was collaborative, with design and strategy meetings mixed in with training sessions. The Coeo team met regularly with their IMPACT counterparts to make sure the final site would serve them now and in the future.
Coeo didn’t just get a new site from IMPACT — it got the training to use it. The team no longer needs to reach out to agencies or freelancers to create content, test messaging, or build a landing page. No longer does Coeo have a digital liability that was dragging it down. Coeo’s new site is a traffic- and lead-generating resource that can support new initiatives and reflect a forward-thinking business.
Neumann Monson Architects invests in a customer-centric website and see increase in overall customer base
Neumann Munson in an architecture firm based in Iowa
Architects are used to having their work speak for itself. But Neumann Monson came to realize a website all about the firm’s accomplishments didn’t necessarily resonate with customers. Instead, the website was a digital billboard. Nice to look at, but ineffective at converting visitors.
After working with IMPACT on content training, Neumann Monson needed a website that would house and display that content, making it easier for visitors to find the site — and the information they were looking for. IMPACT’s web team took the time to really understand the firm’s customers, making sure the new site would serve their needs.
Within a month of the new site launching, Neumann Monson was in disbelief. Not only was the new site faster and cleaner, it was built with the customers in mind, and those customers were coming in droves. The new site (filled with content the Neumann Monson team had created) quickly became a trust-building workhorse that truly reflected the firm.
Credit Union Gets a Modern Website Built for Its Customers
Skyla Credit Union is based in North Carolina and offers a range of financial services.
Skyla Credit Union had just gone through a merger and a rebranding, so it was ready to update its website to reflect its new identity. At the same time, the team was aware that the old site didn’t fully serve its diverse customer needs.
They sat down with the IMPACT team and started by developing a wishlist for their new site, drawing inspiration from far and wide. But IMPACT made sure these discussions were not just about UX and page design. They wanted to really know what customers would want from the Skyla site.
From the very beginning, IMPACT was clear about one thing: client independence. The Skyla team would learn to use the site themselves. This meant gathering data, making updates, and tracking site health — all without IMPACT’s help. Today, Skyla has end-to-end ability to manage their new site, which furnishes them with customer data they’ve never had before.
How To Get Started
Take the First Step to Website Mastery
It’s go time.
If you feel like you’re ready to take the next step, let’s schedule a call with one of our Web Strategists. This is a very “safe” call, and as mentioned above, there is no hard-selling. Instead, we’ll have a productive conversation and we’ll start to understand you and your business while you get a sense for how we work.
Fill out this form to take the first step to getting a revenue-driving website that grows with your business.
Now, lets schedule your meeting.
Your meeting has been reserved!
Courses & Additional Insights
Get a feel for our content and our people with these free resources
Fundamentals of Website Management and Optimization
Inbounder's Guide to Google Suite Tools
Elements of a Great They Ask, You Answer Website
What Does a Great Inbound Marketing Website Look Like in 2023?
5 Reasons Why 75% of the Websites We Build Are on HubSpot
How Much Does a Website Redesign Cost in 2023?
Website Redesign Agency: 15 Must-Ask Questions Before You Hire for Your Next Project
Website Conversions in 2023 — STOP, START, KEEP
Your 2023 Website Strategy Must Include These 6 Things
5 ways launchpad websites go wrong (and how to avoid those mistakes)
What Is a 'Learning Center' and Why Does My Website Need One?
What can we expect in working with IMPACT on a website redesign?
Website Mastery: A better redesign process for your business website
4 Ways To Recession-proof Your Website In 2023
Frequently Asked Questions
You Ask, We Answer
Who is IMPACT?
At our core, IMPACT is a business coaching and consulting company. Our obsession is that of helping organizations learn to become world-class internally with their sales, marketing, and overall business skills. We believe deeply in the motto of, “Give a person a fish, feed them for a day. Teach them how to fish, feed them for a lifetime.”
With this belief, we empower companies to reach their greatest potential by teaching them how to implement proven frameworks (like They Ask, You Answer, StoryBrand, Question First, etc.), ultimately helping them become self-reliant and fully in charge of their own destinies.
What is IMPACT+?
In order to “teach a person to fish,” we knew education, training, and community had to be at our core. For this reason, we started IMPACT+, a world-class learning platform that is loaded with educational video courses, a variety of tools, and a large community of sales, marketing, and business leaders — all sharing the philosophies and frameworks (like They Ask, You Answer) we teach and preach here at IMPACT.
IMPACT+ has FREE and paid portions of the platform, designed for individuals and teams alike.
What countries does IMPACT work with?
IMPACT has worked with companies literally all over the world. With team members spread throughout the US, Europe, and Oceania — we’re prepared to engage our clients wherever they may be. At the time of this writing, IMPACT has worked with clients in over 17 different countries.
What happens if I’m not satisfied with the service?
Our belief is that if you’re in an engagement with IMPACT, then you must be receiving clear, measurable value. And if that value stops, then you have the right to stop the engagement.
It’s really that simple.
So although we go into every client engagement with the mindset that we will be working together for an extended period of time, you are not “locked in” to said commitment.
Does IMPACT work with marketing agencies?
We’ve always believed in the mindset of “there’s room on top for everyone” when it comes to the agency space. Therefore, we absolutely work with marketing agencies in a variety of ways — whether it’s They Ask, You Answer Mastery, sales training, web work, etc.
My business is unique, how can I know your services will work for me?
Just ask us. There’s actually a very good chance we’ve worked with someone either in your space or in a similar industry.
That being said, at IMPACT, our focus is that of teaching organizations *principles* of sales, marketing, and leadership. With this approach, the key becomes that of understanding HOW to apply said principles to your unique niche, business, etc. — something that we clearly know how to do.
So whether you’re B2B, B2C, B2G, etc., let’s have a conversation to figure out together as to whether or not our services are truly right for your business.
Is it required that a company do Website Mastery if they only would like to build a new website?
It’s not required, but it’s strongly recommended. Once the launchpad site goes live, that’s the time to check the assumptions made during the strategy process with user data. Using information from A/B testing, heatmaps, click tracking, traffic analytics, and more, we teach you to tweak your site to optimize conversion paths, design elements, site structure, landing pages, and content to best serve your users. You’ll build and test additional site elements with this data in mind.
Your end-users — or visitors to your site — will become the focus of everything we do. You'll discover how site updates will impact the user at every turn — what they might say or think about them — and may need to gather additional feedback from them to make this determination.
This step is crucial to optimizing your site for conversion and can’t happen without spending the time to review user data after site launch.
How long does it generally take to build a new website with IMPACT?
As a general ballpark, you can expect a full website redesign to last for three to six months.
If, however, you are looking to do a website refresh instead of a full redesign — that is, aesthetic updating but not many structural changes — you’d be looking at two to four months.
On the client’s side, the biggest unanticipated difficulty is content. Although the agency will be building the site for you, it will be populated with content you and your team write or produce.
On the agency side, the actual development and testing of the site take the longest. Once the design is agreed upon, common elements are carried through as templates for various pages and sections, but the development is slow going and intricate.