Janet Mendez-Latouche

As a Web Strategist, Janet runs hands-on strategy sessions with clients to build easy-to-manage websites that not only align with their business goals but also drive real sales. She empowers her clients with the knowledge and tools they need to take ownership of their websites, ensuring they can manage and optimize them long after the launch.

Janet brings a wealth of experience in project management and client relations. Her unique skill set allows her to guide clients through the complexities of web design and marketing, ensuring they achieve bottom-line results.

One of the projects she's proudest of is the Trailstone Insurance website rebuild. The new site covered more than 160 pages, and after launch, Trailstone closed new sales opportunities at roughly double its previous rate, even through a domain change that cost the site some of its earlier traffic. Trailstone's founder, Mark Rodgers, also saw a report that traced a visitor from an AI search all the way to a closed sale, which was new for his industry.

When she's not immersed in her work, you can find her traveling to new cities with her husband, at a local coffee shop or reading a good book. She's also passionate about portrait photography and leading worship at her local church.