IMPACT: Sales & Marketing Training

Are you struggling to grow for any of these reasons?

You lack a clear sales and marketing strategy

There’s no clear plan from where you are to what’s next, and you’re wasting money on inefficient tactics like paid advertising.

Your sales team is underperforming

Your sales reps are wasting time talking to bad-fit leads, failing to close deals, all while their prospecting is falling short.

Your website is a liability

You need to generate more high-quality sales opportunities, yet your site has poor messaging and no clear path for conversions. You’ve thought about investing in a site redesign, but will that solve your problems?

Your content is ineffective at best

You’ve been publishing blog articles, social content, and emails like you’ve been told you’re supposed to, yet you have nothing to show for it because they haven’t contributed to your bottom line.

You need help building your marketing team

You need to know what roles to hire for, how to train and onboard, and can’t afford to make any mistakes.

You need more from your HubSpot investment

You need help setting up your portal and training your sales team so they use it correctly and to its fullest potential.

You are underutilizing video

There’s no strategy for how you’re using video, and little understanding for how any of the video content you are producing is contributing to sales.

You’re stuck with an agency

There’s no end in sight for the heavy investment you’re currently making in your outside marketing agency. They aren’t fully aligned with your company’s goals, and you deserve more ROI.

Talk with an advisor

How IMPACT can help

Sales and Marketing Training

Build an in-house revenue team so you never have to rely on an outsourced agency for growth.

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They Ask, You Answer Coaching Certification

Deliver dramatically more effective sales and marketing services at higher margins.

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Website Design and Development

Your website can be your top-performing salesperson and the envy of your competition.

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HubSpot Training

Never rely on an agency to execute your inbound marketing in HubSpot again.

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Paid Search and Social

Paid media strategy, copywriting, designs, optimization, and reporting for e-commerce brands.

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IMPACT+ Membership

Free tools, education and community you need to master They Ask, You Answer

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IMPACT helps you win in today's market (without outsourcing)

When you hire IMPACT to train your sales and marketing teams, we help you implement our They Ask, You Answer framework. It's a simple system with one obsession at its core: “What is my customer asking?” Here's how it works:

Align leadership

They Ask, You Answer aligns your marketing and sales teams on the most important goals and positions you as the trusted expert in your category.

Answer buyers questions

It's a simple idea: educated prospects become happier, better customers. If your prospects are asking questions, you must answer them — openly and honestly.

Shorten sales cycles

Your sales team will be empowered to have more targeted, valuable conversations with more educated prospects, even before the first call.

Learn more about They Ask, You Answer

See what's possible when you invest in your team

All Sucess Stories B2C Only B2B Only

“The biggest takeaway is that any business can use it. Any business can flourish by adopting They Ask, You Answer.”

Watch Josh's Story

"We've had tremendous success, but if I hadn't seen Marcus talk and hadn't committed to [They Ask, You Answer] as a company, we wouldn't be where we are today.”

Watch Jim's Story

"Implementing They Ask, You Answer with IMPACT’s help has transformed my business.”

Watch Kaitlyn's Story

"Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000 — a 1,050% increase."

Watch Kendall's Story

"We can attribute about $100,000 in just initial sales...in the last 12 months. When you consider the lifetime value of a customer, that’s over half a million dollars so far."

Watch Keven's Story

“In the 18 months since starting, our sales revenues are up almost $20 million. In 12 months, our monthly organic traffic also increased from 1,100 visits to nearly 20,000.

Watch Adam's Story

"Our organic site traffic used to be around 7,000 sessions per year. After working with IMPACT, it jumped to over 50,000 in the first year and over 300,000 in the second year."

Watch Ryan's Story

“In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."

Watch Jack's Story

“Since starting with IMPACT, we’re up to 14,000 visitors and 150 marketing qualified leads annually, and we generated over $1 million in revenue in 2019.”

Watch Cody's Story

"We have about 3,500 contacts that are actively engaged with us on a monthly basis. We went from an unidentified sales pipeline to $5 million at this point.”

Watch Rick's Story

"We can attribute $3 million in revenue in a single quarter to our content marketing strategy and execution."

Watch Martha's Story

“In the past 2 years, we’ve had a 145% increase in traffic. We used to get about 180 leads per week. Now we’re up to 350. From a revenue standpoint, we’ve seen a $5 million turnaround in profit.”

Watch Kurt's Story

“We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins, too.”

Watch Steve's Story

“IMPACT has completely changed our company. We would not be here without me picking up that book, They Ask, You Answer.”

Watch Taffy's Story

"If another business owner asked me, I would definitely recommend [They Ask, You Answer] and give high praise for it. Our success is in our own hands now. It’s a wonderful feeling."

Watch Brad's Story

"Since 2019 we’ve grown at a rate of approximately 100% year over year."

Watch Earl's Story

Sales and Marketing Training to Help You Grow Your Business

Sales and Marketing Training to Help You Grow Your Business

Develop your team’s confidence and ability to radically grow your business with sales and marketing training. Invest in your team, not an agency.

Are you struggling to grow for any of these reasons?

You lack a clear sales and marketing strategy

Your sales team is underperforming

Your website is a liability

Your content is ineffective at best

You need help building your marketing team

You need more from your HubSpot investment

You are underutilizing video

You’re stuck with an agency

Sales and Marketing Training

They Ask, You Answer Coaching Certification

Website Design and Development

HubSpot Training

Paid Search and Social

IMPACT+ Membership

IMPACT helps you win in today's market (without outsourcing)

Align leadership

Answer buyers questions

Shorten sales cycles

See what's possible when you invest in your team

Not ready to talk with an advisor?

Free resources to help you bring your marketing in-house

The latest insights

New courses every month

Browse the video library

Free playbooks, guides, and assessments

Schedule your meeting with an IMPACT advisor to get started