End your dependency on outsourced marketing. Take control of your sales and marketing success.

End your dependency on outsourced marketing. Take control of your sales and marketing success.

IMPACT is a sales and marketing training company. Using our They Ask, You Answer framework, we help your team develop the confidence and ability to radically grow your business — without your success being tied to outsourced solutions.
Invest in your business, not an agency.

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Watch: 7 distinctive elements of working with IMPACT

See how businesses are thriving with They Ask, You Answer.

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Inbound Marketing Video Success Studies

“The biggest takeaway is that any business can use it. Any business can flourish by adopting They Ask, You Answer.”

Watch Josh's Story
Inbound Marketing Video Success Studies

"We've had tremendous success, but if I hadn't seen Marcus talk and hadn't committed to [They Ask, You Answer] as a company, we wouldn't be where we are today.”

Watch Jim's Story
Inbound Marketing Video Success Studies

"Implementing They Ask, You Answer with IMPACT’s help has transformed my business.”

Watch Kaitlyn's Story
Inbound Marketing Video Success Studies

"Within a year, our organic traffic had a 350% increase. In 2 years, we recorded our highest month of traffic at over 23,000 — a 1,050% increase."

Watch Kendall's Story
Inbound Marketing Video Success Studies

"We can attribute about $100,000 in just initial sales...in the last 12 months. When you consider the lifetime value of a customer, that’s over half a million dollars so far."

Watch Keven's Story
Inbound Marketing Video Success Studies

“In the 18 months since starting, our sales revenues are up almost $20 million. In 12 months, our monthly organic traffic also increased from 1,100 visits to nearly 20,000.

Watch Adam's Story
Inbound Marketing Video Success Studies

"Our organic site traffic used to be around 7,000 sessions per year. After working with IMPACT, it jumped to over 50,000 in the first year and over 300,000 in the second year."

Watch Ryan's Story
Inbound Marketing Video Success Studies

“In the first 24 months, our organic lead generation has led to job bids valued at over $14 million, which we'd otherwise never had the opportunity to bid on."

Watch Jack's Story
Inbound Marketing Video Success Studies

“Since starting with IMPACT, we’re up to 14,000 visitors and 150 marketing qualified leads annually, and we generated over $1 million in revenue in 2019.”

Watch Cody's Story
Inbound Marketing Video Success Studies

"We have about 3,500 contacts that are actively engaged with us on a monthly basis. We went from an unidentified sales pipeline to $5 million at this point.”

Watch Rick's Story
Inbound Marketing Video Success Studies

"We can attribute $3 million in revenue in a single quarter to our content marketing strategy and execution."

Watch Martha's Story
Inbound Marketing Video Success Studies

“In the past 2 years, we’ve had a 145% increase in traffic. We used to get about 180 leads per week. Now we’re up to 350. From a revenue standpoint, we’ve seen a $5 million turnaround in profit.”

Watch Kurt's Story
Inbound Marketing Video Success Studies

“We’re now talking…over 100,000 leads a year. Our revenues are now up to $117 million with better margins, too.”

Watch Steve's Story
Inbound Marketing Video Success Studies

“IMPACT has completely changed our company. We would not be here without me picking up that book, They Ask, You Answer.”

Watch Taffy's Story
Inbound Marketing Video Success Studies

"If another business owner asked me, I would definitely recommend [They Ask, You Answer] and give high praise for it. Our success is in our own hands now. It’s a wonderful feeling."

Watch Brad's Story

You’ve been lied to: Marketing
is not complicated. It’s time to
take ownership of your growth.

Sales and Marketing Strategy
You lack a clear sales and marketing strategy

There’s no clear plan from where you are to what’s next, and you’re wasting money on inefficient tactics like paid advertising.

What if all it took was your marketing and sales teams working together to dramatically drive more sales every month?

Underperforming Metrics
Your sales team is underperforming

Your sales reps are wasting time talking to bad-fit leads, failing to close deals, all while their prospecting is falling short.

What if your sales team had a steady stream of ready-to-buy leads? Could they close more deals in less time?

Website Liability
Your website is a liability

You need to generate more high-quality sales opportunities, yet your site has poor messaging and no clear path for conversions. You’ve thought about investing in a site redesign, but will that solve your problems?

What if you saved thousands of dollars by not going with that website redesign agency, because really, it’s your site’s content that’s responsible for your poor conversion rate?

Ineffective Content
Your content is ineffective at best

You’ve been publishing blog articles, social content, and emails like you’ve been told you’re supposed to, yet you have nothing to show for it because they haven’t contributed to your bottom line.

Imagine actually being able to tie leads and revenue back to these standard marketing tactics?

Build a Marketing Team
You need help building your marketing team

You need to know what roles to hire for, how to train and onboard, and can’t afford to make any mistakes.

If you invested your budget in building a flawlessly trained, in-house marketing team, how much money would you save by ending years of marketing agency dependency?

HubSpot Investment
You need more from your HubSpot investment

You need help setting up your portal and training your sales team so they use it correctly and to its fullest potential.

How much is a CRM like HubSpot costing you each month — all while your sales and marketing teams don’t fully know how to use it?

Underutilizing Video
You are underutilizing video

There’s no strategy for how you’re using video, and little understanding for how any of the video content you are producing is contributing to sales.

What if all your marketing and sales teams had to do was produce the right video content consistently, with no expensive equipment required, to substantially drive more qualified leads?

Stuck with an Agency
You’re stuck with an agency

There’s no end in sight for the heavy investment you’re currently making in your outside marketing agency. They aren’t fully aligned with your company’s goals, and you deserve more ROI.

No one can speak to your buyers or understand your company’s vision and goals like you can. So why pay an agency for lackluster results?

Talk with an advisor

They-Ask-You-Answer A framework that empowers teams to learn what it takes to win in today’s market without outsourcing.

Attract the right buyers

No one knows your customer better than you. Create the content that will attract your target buyers by delivering the information prospects need to become customers.

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Shorten your sales cycles

Focus on buyer education, not a pushy sales pitch. You’ll close more deals faster when prospects have their questions answered ahead of time.

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Grow your business

Outsourcing your marketing is expensive, and it rarely leads to the results you were promised. In today’s marketplace, if you want to grow your business, you need to invest in-house and take control of your success.

Learn more about They Ask, You Answer

Marketing can be simple.
You just need to be trained.

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Guided They Ask, You Answer implementation

You’ll work with a dedicated coach to plan in 90-day increments: setting goals, aligning on core priorities, and bringing stakeholders together.

 

Sales and marketing team training

Your team will get hands-on training sessions that cover all-aspects of They Ask, You Answer, from marketing automation and sales enablement to content strategy and video production.

 

Go fast and avoid common mistakes

The wrong marketing strategy is already costing you more than you know. Our experts make sure you avoid the common obstacles that companies face when trying to implement They Ask, You Answer to grow their business.

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Free Training with IMPACT+

What to expect when you work with IMPACT and They Ask, You Answer:

Trusted-Voice
You’ll become the most trusted voice in your space
  • Your blog and video content will dominate search results.
  • Your prospects will enjoy your sales process and see you as a trusted authority they actually want to work with.
  • You’ll educate your audience by addressing their questions and concerns so they won’t see you as just another vendor.
Company-Growth
You’ll finally control your company's growth
  • You’ll be fully staffed, trained, and empowered to run your own high-performing sales and marketing programs.
  • You’ll be able to manage all of your marketing in-house and ditch the costly, never ending investment of an outsourced agency.
  • You’ll have all the training and resources your business needs to grow indefinitely.
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You’ll see the sales and marketing results you've been waiting for
  • You’ll finally have a sales and marketing strategy that works and shows clear ROI.
  • Your sales and marketing teams will work together as an aligned, unified revenue team instead of two competing departments.
  • Your website will generate significantly more qualified sales opportunities.
  • Your revenue will skyrocket as more deals will close faster.

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Radically grow your business with sales and marketing training.

Talk with an advisor

Free Training with IMPACT+

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Become a member of the ultimate They Ask, You Answer community.

Whether you’re new to They Ask, You Answer or a seasoned professional, IMPACT+ has everything you need to master the framework, take your marketing in-house, & drive more sales.

Get started for free

Learn more

Gain access to:

  • 80+ They Ask, You Answer Courses

    Instantly access free courses led by They Ask, You Answer experts, with dozens more inside of IMPACT+ Pro. New courses added monthly.

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  • Certifications for businesses and individuals

  • Community and mastermind groups

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Certified Businesses

Establish your business as the most trusted voice in your space. Certified They Ask, You Answer businesses have proven their commitment to education and helping buyers make smart purchasing decisions through publishing unbiased and helpful content.

 

Looking to get certified?

Talk with an advisor

Certified Individuals

Showcase your commitment to buyer education. Certified content managers, videographers, sales professionals, and leaders have proven they’ve demonstrated and mastered They Ask, You Answer in their individual roles.

 

Looking to get certified?

Talk with an advisor

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Hear from the people who have seen the results you’ve been waiting for.

"We've had tremendous success, but if I hadn't seen Marcus talk and hadn't committed to [They Ask, You Answer] as a company, we wouldn't be where we are today.

Jim Schultz, Owner Applied Educational Systems

"If another business owner asked me, I would definitely recommend [They Ask, You Answer] and give high praise for it. Our success is in our own hands now. It’s a wonderful feeling."

Brad Dalinghaus, Co-Founder Dalinghaus Construction

“IMPACT has completely changed our company. We would not be here without me picking up that book, They Ask, You Answer.”

Taffy Ragan, Co-Owner Bill Ragan Roofing

“The biggest takeaway is that any business can use it. Any business can flourish by adopting They Ask, You Answer.”

Josh Smith, Co-Owner Dental ClaimSupport

Schedule your meeting with an IMPACT advisor to get started

Talk with an advisor