Blog Feature

John Becker

Revenue and Features Editor, Co-host of Content Lab, 15+ Years of Writing and Teaching Experience

Location: New Haven, Connecticut

John's Bio

John Becker is IMPACT's editorial content manager and co-host of the Content Lab podcast. In his role, John writes, edits, and coaches internal contributors. He also interviews internal subject matter experts and leadership for content, and oversees the strategy and production of our digital marketing news segment.

A New Haven-area native, John studied at UPenn, Middlebury, and UMass, and he worked for fifteen years as a teacher, curriculum developer, writer, and tutor before moving back to Connecticut and starting at IMPACT.

John is passionate about communication, education, design, sustainability, and teamwork. He now lives in Essex, Connecticut, and enjoys building furniture, swimming, and traveling with his family.

John's Certifications

Inbound Marketing

HubSpot Marketing Software

Content Marketing

Inbound

Recent Articles by John
Top Problems With Marketing Training (and How to Avoid Them)
5 min read
Improve Your Hiring Process with Candidate Education
7 min read
How To Create Sales Enablement Content Your Sales Team Will Love
8 min read
4 Content Marketing Frameworks To Add Structure to Your Strategy
6 min read
Sales and Marketing Friction is Hurting Your Bottom Line – Here’s What to Do About It
6 min read
What Marketers Need To Know About Switching to GA4 [Google Analytics 4]
5 min read
Inbound Marketing Benefits Explained (Updated for 2022)
6 min read
Do I Need To Invest in Marketing When My Business is Thriving? (+ Video)
7 min read