Blog Feature

John Becker

Revenue and Features Editor, Co-host of Content Lab, 15+ Years of Writing and Teaching Experience

Location: New Haven, Connecticut

John's Bio

John Becker is IMPACT's editorial content manager and co-host of the Content Lab podcast. In his role, John writes, edits, and coaches internal contributors. He also interviews internal subject matter experts and leadership for content, and oversees the strategy and production of our digital marketing news segment.

A New Haven-area native, John studied at UPenn, Middlebury, and UMass, and he worked for fifteen years as a teacher, curriculum developer, writer, and tutor before moving back to Connecticut and starting at IMPACT.

John is passionate about communication, education, design, sustainability, and teamwork. He now lives in Essex, Connecticut, and enjoys building furniture, swimming, and traveling with his family.

John's Certifications

Inbound Marketing

HubSpot Marketing Software

Content Marketing


Recent Articles by John
5 Prep Secrets for a Smoother, More Successful Website Project Plan (+ Infographic)
8 min read
Green Energy Inbound Marketing Strategy: The DIY Approach to Getting More Customers
9 min read
How to Embrace 'Imposter Syndrome' and Help Clients Create Better Content
6 min read
SaaS Inbound Marketing: How to Get Started With Your Strategy (+ Examples)
9 min read
Inbound Marketing for Home Improvement: A DIY Strategy To Bring in New Customers
10 min read
Inbound Marketing for The Hospitality Industry
9 min read
Using They Ask, You Answer in Customer Service
5 min read
5 Revenue Metrics You Should Be Measuring
6 min read