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John Becker
CoachI align sales, marketing, and leadership teams so businesses communicate and go to market better.
About John
John Becker is a Coach at IMPACT, where he uses the Endless Customers System to help businesses improve how they communicate and go to market by aligning their sales, marketing, and leadership teams.
A Connecticut native, John studied at UPenn, Middlebury, and UMass, and has worked in both corporate and nonprofit settings. Every day, he helps businesses improve how they sell, market, and communicate.
At any given time, John coaches 10 to 12 clients across B2B and B2C businesses, from teams of fewer than five people to multinational corporations with more than $100 million in revenue. He works most often with professional services, manufacturing, and home improvement companies. Clients he has coached include Applied Automotive, TMA Accounting, Family Security Plan, HomePride Bath, Opes Partners, and Joyce.
John loves public speaking and is open to events, webinars, and podcasts.
He is passionate about sustainability, education, design, and teamwork. He enjoys building furniture, swimming, and traveling with his family.
Location
New Haven, Connecticut
Area of Expertise
HubSpot Certifications
AEO Fundamentals
Companies Coached by John
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"Highly recommended if you want to learn how to implement content marketing within an existing business. The coaches and team at Impact has helped us a lot. We've had a great experience and made a lot of progress thanks to John B, Vin G, Mary B, Jessie, and Brett. Thanks guys!"
Tyler Thompson TMA Accounting
Featured Insights
Results-Driven Content: The Secret to Sales and Marketing Alignment [Endless Customers Podcast Ep. 83]
Join John Becker, Coach at IMPACT, as he explains how to close the gap between sales and marketing with content built to drive results, not vanity metrics. Learn why recording sales calls and holding joint content brainstorms uncover the questions buyers really ask, and how assignment selling can shorten sales cycles and raise close rates.
The Content Manager: The Underrated Solution for Marketing Success [Endless Customers Podcast Ep. 50]
Join John Becker, Coach at IMPACT, as he makes the case for why an in-house content manager is often the single best marketing hire a business can make. Learn how the combined cost of agencies, freelancers, and ad spend often exceeds one full-time salary, and which traits to look for in a hire, like writing skill, curiosity, and coachability.
The Great Agency Reckoning: What's Still Worth Paying For in the Age of A
Watch John Becker, Coach at IMPACT, as he leads a candid conversation about what's still worth paying an agency for now that AI can produce blogs, emails, videos, and ads in minutes. Learn the seven red flags of an outdated agency model, why buying hours instead of expertise quietly caps your growth, and how to rethink your mix of vendors and in-house resources.
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Disrupt Your Industry: Revenue-Driving Content Your Market isn't Saturated with... Yet.
Watch John Becker, Coach at IMPACT, as he shows how to find and use the content opportunities your competitors haven't claimed yet. Learn practical strategies for creating bold, industry-disrupting content that resonates with buyers, drives revenue, and positions your business as the go-to authority in your market.
Available for Events & Podcasts
John Becker speaks about aligning sales, marketing, and leadership teams around the Endless Customers System.
