John Becker

Director of Content

Location: New Haven, Connecticut

John's Bio

John Becker is IMPACT's Director of Content. In his role, John writes, edits, and coaches internal contributors. He also interviews subject matter experts and oversees all content strategy and production.
A New Haven-area native, John studied at UPenn, Middlebury, and UMass, and previously worked as a teacher, curriculum developer, writer, and tutor.
John is passionate about communication, education, design, sustainability, and teamwork. He enjoys building furniture, swimming, and traveling with his family.

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Recent Articles by John

Virtual Selling

The Best Sales Training Programs Check These 4 Boxes

4 min read

Content Marketing

How to Write a Persuasive Case Study That Converts (w/ free template)

7 min read

Inbound Sales

How To Improve Your Sales Process

6 min read

Sales & Marketing Technology

The Best Way for Marketers to Learn AI? Get Into the Sandbox and Start Playing

5 min read

Executives and Leaders

I Just Hired a Content Manager: How Can I Tell They're Doing The Right Things?

5 min read

Hiring a Marketing Team

Looking for Better Applicants? Focus on Candidate Education

6 min read

Inbound Sales

The 5 Most Common Sales Problems — And How To Solve Them

8 min read

Inbound Marketing

How to Ghostwrite Content for a Subject Matter Expert

4 min read