Services
TAYA

They Ask, You Answer Mastery

A coaching & training program that drives unmatched sales & marketing results.

Sales

Sales Performance Mastery

Improve the competencies and close rates of your sales organization.

Web design

Website Mastery

Web design, development & training for your team.

HubSpot

HubSpot Mastery

Everything you need to get the most from HubSpot.

AI Mastery

AI Enablement Mastery

Unlock the power of AI in all aspects of your revenue operations.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session
Learning Center
Learning Center

Learning Center

Free resources to help you improve the way you market, sell and grow your business.

Discover how IMPACT’s services can help take your business to the next level. Book a free 30-minute coaching session Book a free 30-minute coaching session

Request an IMPACT Speaker

Book an IMPACT Speaker for Your Next Event

Engage audiences with an energizing talk from one of our sales, marketing, and business experts at your virtual or in-person events.

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Marcus Sheridan walks through what you can expect when you book an IMPACT speaker
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Topics We Cover

Marketing

Inbound and content strategy to help you drive more qualified website traffic, convert more leads, and close more sales.

Sales

How buyers have changed and how modern salespeople can adapt as a trusted advisor.

HubSpot

How to optimize your CMS, CRM, automation, and more to get the most out of your HubSpot investment and inbound marketing.

Video

Learn how to harness the power of video to connect with your audience and drive better sales and marketing results.

Agency Success

First-hand lessons on how to build, run, and scale a healthy and profitable agency.

Web UX

How to optimize your website design, messaging, and functionality and make it your best sales tool.

StoryBrand

How to use the StoryBrand Framework to drive better results with clearer and more effective marketing messaging.

Communication

Core communication principles to improve your effectiveness with clients, teammates, and audiences.

Coaching

Communication and motivational skills you need to be a more impactful coach to your clients.

Career Development

Skills and guidance to help you grow as a professional and take your career to the next level.

Featured Talks

They Ask, You Answer
Unpacking the revolutionary approach to inbound sales, content marketing, and today’s digital customer.
The Trusted Brand
How your organization can become the trusted voice in a noisy, busy world.
Question First
A transformative approach to workplace conversations for leaders, managers, and sales teams.
The Visual Sale
How to harness the power of video across your business to close more sales in a growing virtual world.
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They Ask, You Answer

Based on his landmark book that has sold over 150,000 copies around the world and was named a “Top 5 Marketing Book of All Time,” They Ask, You Answer addresses two fundamental and prolific problems businesses (both B2B and B2C) are dealing with today:

  1. How do we evolve our business model to fit the demands of a dramatically more informed, less patient, and more digital customer?
  2. How can we establish our brand and business as the voice of trust in our space, while attracting enough customers and standing out above the noise?

With these important questions in mind, attendees in this program will learn:

  • How companies must evolve their sales and marketing departments (and their priorities) to meet the expectations of informed digital customers
  • The very specific types of content today’s buyers demand to see (and learn about) on a company’s website – and how to effectively address these subjects as a business to gain their trust
  • The role video and visual will play on the buying process moving forward and how companies can effectively embrace this critical medium
  • The power great content can have when used intentionally in the sales process, and how sales teams can revolutionize their sales process when it’s applied correctly
  • How customers are demanding more of a “seller-free” sales experience on the front end of the buying process
  • The up-and-coming trend of “self-service” – and how companies can effectively integrate it with their customer website experiences

Ultimately, They Ask, You Answer focuses on “trust” and “change” and has proven to be life-changing for the 500+ audiences around the world that have received this very program.

A few important notes about the They Ask, You Answer program:

  • As the most-requested program Marcus delivers, it can be delivered as a keynote presentation, as well as a half-day, deep-dive training.
  • Marcus uses customized industry examples for every program, so audiences will understand how this knowledge applies to their organizations.
  • Learn more about the book and the renowned business philosophy here.

Ideal Audiences include:

  • Business Leaders (looking to become the authority and “Trusted Voice” of their industry)
  • Marketing Teams (looking to dramatically increase trust, traffic, leads, and sales)
  • Sales Teams (looking to decrease length of sales cycles while improving closing rates)

The Trusted Brand

The Information Age is in full swing, and winning buyer trust has never been more critical. The reality is that brands can no longer expect traditional methods of marketing and sales to win customer interest and build loyalty.

One of the essential keys to gaining the trust of today’s digital consumer is by becoming their go-to source for helpful, useful information. Businesses and brands that focus more on teaching and helping [than on selling] will ultimately win customer trust, gain an incredible amount of market share, and generate more revenue in the process.

In this program, attendees will:

  • Discover how buying habits have changed and why name recognition is no longer enough
  • Learn how transparent and honest content will move consumers to notice new brands – and switch to them
  • Find out exactly what must be done to become the voice of trust in your space

Ideal Audience:

  • Business Leaders
  • Marketing Teams
  • Brand Teams

Question First

In an ever-growing digital world where people are busier and more stressed than they’ve ever been, never has deeper and more effective communication been more important.

Leaders have witnessed stunning shifts in the workforce. Salespeople are experiencing new demands from customers. Expectations for everyone have changed. And surface-level conversations are no longer enough.

Today, to get the results needed for success, you must be transformational in the way you communicate.

You must stand out.
You must know how to handle difficult situations.
You must understand the art of the perfect question.
You must have deeper conversations to form deeper relationships.

The challenge, of course, is that there is very little information available that teaches people “how” to do these things.

For this reason, renowned speaker, communicator, and business leader Marcus Sheridan has released this new program, designed around a strategic philosophy and framework called Question First.

In essence, Question First will teach audiences three core principles that will unlock their ability as leaders, managers, salespeople, and company contributors to overcome the following struggles:

  • What is the perfect response to any negative situation, moment, or statement in the workplace?
  • How can I get my team to own the solutions to their problems?
  • How can I engage my customers in a way that will result in wider and deeper relationships?
  • How can we as a team go beyond surface-level questions to create opportunities for self-discovery and “light bulb” moments?

What makes this program unique is that Marcus uses his trademark style to create highly interactive, engaging, and enlightening activities with each audience, delivering teachings that truly “stick,” while also ensuring clear takeaways for each attendee.

Ultimately, if you’re looking for a program that will help your audience members improve their ability to lead, influence, and communicate, resulting in better company cultures, better team performance, more sales, and greater employee retention in the process – this is the program for you.

The Visual Sale

The world is different now for everyone. As a result, many of the same sales and marketing techniques that worked before the global pandemic aren’t effective anymore.

Unfortunately, most sales teams haven’t had time to effectively adjust to the new virtual demands of buyers. They're struggling with the technology. They're struggling with video. They're struggling to get noticed. And they're struggling to make the buying process still feel human, personalized, and build trust.

At the same time, marketing teams are being forced to understand that buyers are seeking more of a “seller-free” buying experience, meaning they want to dictate their own terms during the sales process, while feeling in control of their destiny.

With these tremendous challenges for sales and marketing teams in mind, Marcus Sheridan has developed this program so that it can be tailored to a combined group of sales and marketing professionals, or it can be focused one specific department, as shown here:

For Sales Professionals

In this session, attendees will:

  • Understand how to “show up” for video sales calls – and what that should look, feel, and sound like to your customers
  • Discover how to truly lead a video sales call while being seen as a true authority to attendees
  • Learn how to create just as much magic over video with customers as you do in-person
  • Understand the power of using 1-1 video (in lieu of text only) when emailing prospects and customers, and how to use this important tool to further “humanize” your individual brand and business
  • Learn how to intentionally integrate content in the sales process so as to create more qualified prospects, while significantly increasing closing rates in the process

For Marketing Professionals

In this session, attendees will:

  • Understand the specific types of content that help sales teams the most during the sales process, and how to consistently create this content (while working with the sales team) to get better results
  • Learn marketing’s role in assisting sales with using video in the sales process – from the types of videos that need to be created to how marketing can help sales team members find incredible success and comfort in front of the camera
  • Understand how to embrace the “seller-free” trend (that more buyers are asking for) without hurting the sales team in the process
  • Learn the types of self-service tools today’s customers want to use on a website to feel more empowered and in charge of their buying process

Because every business is unique, especially when it comes to their sales process, the key to this program is the pre-event call with Marcus where you will explain your current virtual selling or marketing challenges. As a result of that information, Marcus will develop a customized program specific to your team and your processes.

Meet the IMPACT Speakers

Marcus Sheridan
Marcus Sheridan
Keynote Speaker, Author & Partner, Author of "They Ask, You Answer," Presented 250+ Sales, Marketing, & Communication Workshops Worldwide
Full Bio
Chris Duprey
Chris Duprey
Chief Customer Officer, They Ask, You Answer Coach
Full Bio & Speaker Reel
Bob Ruffolo
Bob Ruffolo
Founder & CEO
Full Bio
Moby Siddique
Moby Siddique
CEO of RedPandas (IMPACT Australia)
Full Bio
Jess Palmeri
Jess Palmeri
HubSpot Coach + Director of Operations
Full Bio
Will Schultz
Will Schultz
They Ask, You Answer Coach
Full Bio
Devon McCarty
Devon McCarty
They Ask, You Answer Coach
Full Bio
Briana Walgenbach
Briana Walgenbach
Lead AI Trainer
Full Bio
Allison Riggs
Allison Riggs
They Ask, You Answer Coach
Full Bio
Brian Casey
Brian Casey
They Ask, You Answer Coach
Full Bio
Mandy York
Mandy York
Trainer
Full Bio
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Marcus Sheridan
Marcus Sheridan
Keynote Speaker, Author & Partner, Author of "They Ask, You Answer," Presented 250+ Sales, Marketing, & Communication Workshops Worldwide
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Today Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. Marcus has been dubbed a “Web Marketing Guru” by the New York Times, and in 2017, Forbes names Marcus one of 20 “Speakers You Don’t Want to Miss.” Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation.

As author of the content marketing guidebook, “They Ask, You Answer,” Marcus has not only inspired thousands to achieve their potential, but has given them the tools they need to get there. Mashable rated his book the “#1 Marketing Book” to read in 2017. Forbes listed it as one of “11 Marketing Books Every CMO Should Read.” Marcus has been featured in the New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask, You Answer” philosophy.

Chris Duprey
Chris Duprey
20+ Years in Business Development & Leadership, Former Infantry Officer
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Chris brings over two decades of multi-faceted leadership experience from both the military and business world. Driven by a desire to inspire and develop others, Chris is a high energy leader always working to better his team and their clients.

An Operation Iraqi Freedom and Operation Enduring Freedom veteran, Chris held numerous leadership and staff positions while serving as an Infantry Officer in the US Army.  The highlight of Chris’s military career was serving as the Commander for D Company, 1st Battalion, 504th Parachute Infantry Regiment, 1st Brigade Combat Team, 82nd Airborne Division.

Chris has a BA in Liberal Studies from Thomas Edison State College and an MS in Organizational Leadership from Quinnipiac University. While not working to inspire and develop his team, you will catch Chris reading or sitting on his cushion.

Bob Ruffolo
Bob Ruffolo
Founder & CEO, Keynote Speaker, Entrepreneur, Past Recipient of Comparably’s Best CEO
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Bob Ruffolo is the founder and CEO of IMPACT, a coaching and training company that helps businesses improve their sales, marketing, communication, and leadership. Founded in 2009, IMPACT started as a small marketing agency but has since grown into a leading provider of business coaching and training services. Under Bob’s guidance, the company has been honored with several awards including being named HubSpot Partner of the Year twice and being recognized multiple times as a great place to work. Additionally, the company has made the Inc 5000 list 5 years in a row.

Bob is relentlessly focused on helping people grow as professionals and as leaders. The purpose of IMPACT is to create heroes, grow businesses, and change lives, a responsibility he takes very seriously. The company is on a mission to impact 10,000 businesses all over the world. Bob is humbled by the recognition he has received, including being a 40 under 40 winner and being listed on Glassdoor’s Best CEO for Small Businesses list. He also believes in giving back to the community and currently sits on the board of several non-profits and charitable foundations.

In his free time, Bob enjoys running, travel, checking out new restaurants, and sipping on his favorite bourbon. He is a fan of the New York Yankees, New York Jets, and Ohio State football. Bob is a driven and passionate leader always looking for ways to improve and make a positive impact in the world.

Moby Siddique
Moby Siddique
Leading Australian Digital Strategist & World Class Communicator
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Gaining 15 years’ worth of digital mastery on both sides of the corporate client and agency fence, Moby co-founded RedPandas (IMPACT Australia) with the idea of re-defining the client/agency relationship by making sure the client is empowered and treated right.

Moby is also a master of lame dad jokes, enjoys boxing and jiu jitsu and is an accidental TikTok influencer.

Jess Palmeri
Jess Palmeri
10+ Years Of Digital Marketing Strategy & HubSpot Experience
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Jessica is the Director of Operations with a long track record of leveraging HubSpot as a marketer, as well as training HubSpot clients on how to maximize their investment in the tool.

Jessica has 10+ years of hands-on HubSpot experience. She works with clients to up their inbound marketing game, consider out-of-the-box automation strategies, and ultimately achieve their organizational goals.

She’s active in Certified HubSpot Trainer User Groups and periodically connects with product managers at HubSpot to provide feedback on their product roadmap.

When she’s not HubSpotting, Jessica loves to tackle new recipes in the kitchen, and she’s always down for a good road trip or weekend hike to enjoy spending time outside (away from her laptop).

Will Schultz
Will Schultz
4+ Years of Sales & Marketing Coaching
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Will graduated from the Carlson School of Management, where he majored in marketing and minored in finance. After university, he co-founded a real estate showcasing company and utilized the EOS framework to successfully sell it in three years.

During the company’s growth to ten people, Will realized his skill for building organizational structure and processes. He also gained a passion for people development.

At IMPACT, Will applies these skills as a Senior Sales & Marketing Coach. He currently leads a team of eight coaches and trainers, and works with 15 companies to implement the They Ask, You Answer methodology at a world-class level.

In addition to coaching, Will facilitates in-person workshops for clients, delivers keynotes, and co-hosts IMPACT’s podcast, But We’re Different.
Outside of work, Will enjoys outdoor adventures such as rock climbing, snowboarding, biking, and camping. He is also passionate about travel, playing guitar, and reading non-fiction books.

Devon McCarty
Devon McCarty
6+ Years of Strategic Digital Sales & Marketing Experience
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They Ask, You Answer Coach, Devon McCarty, leads with his sleeves up. Devon works with sales, marketing, and leadership teams to understand the value of and to implement their digital sales and marketing strategies.

With a love of mentorship and teaching, he's known for his energy, optimism, and his ability to make virtually anyone he works with comfortable in just a few minutes. He inspires change, challenges thinking, and ensures that anyone can be excellent on and off-camera.

His previous experience as an inbound video marketer and broadcast journalist has given him the tools and passion to take the digital sales and marketing initiatives of his clients to the next level. His experiences as a veteran of the United States Marine Corps gave him the drive and abilities to lead teams anywhere.

Briana Walgenbach
Briana Walgenbach
10+ Years of teaching and training experience.
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Briana Walgenbach is an AI trainer at IMPACT, with a background in sales, marketing, teaching, and coaching. Briana has a strong love for learning and being immersed in an environment of growth. She is an avid reader and strives to be a better version of herself every single day.  

Outside of work, Briana enjoys traveling, running, hiking, yoga, and spending time with her family/friends. Living just beside the Rocky Mountains has Briana hiking and camping every chance she gets with her partner Ben and their doggo. 

Allison Riggs
Allison Riggs
8+ Years of Content Marketing Experience
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Allison excels in helping businesses increase leads and sales through successful inbound content marketing strategies.

Starting in the non-profit industry and moving into tech and other industries, she has used her in-house and agency experience to show the value of great content.

Allison lives in Orlando, Florida, with her two kids. When they aren’t inside watching “Drain the Oceans,” they are biking, beaching, and experiencing all the sunshine Florida has to offer.

Brian Casey
Brian Casey
Content Marketing Consultant, 7+ Years of Digital Marketing Strategy and Account Management Experience
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Brian uses his background in sales & inbound marketing strategy to coach clients on creating content that impacts sales. As a salesperson, he experienced the first-hand struggles of legacy sales tactics. Through these struggles, he came to learn inbound marketing and became obsessed.

His experience in working with clients spans across all types of businesses in unique markets. He enjoys teaching content marketing strategies to help these businesses reach their ideal buyers.

Outside of work, Brian enjoys coaching and playing Ultimate Frisbee. He has been an advisor and coach to his alma mater, UNC-Wilmington, since 2012. He also enjoys discovering new music and attending concerts in and around Charlotte.

Mandy York
Mandy York
8+ Years of Education Experience
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Mandy thrives on developing written and video content as well as the people who allow it to reach new heights. As a former high school educator, successful videography company owner, and enthusiastic speaker she has led and empowered thousands of people to greater autonomy and personal growth.

Mandy lives in western Kentucky with her son and chronically anxious dog, Bo.

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