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Inbound and content strategy to help you drive more qualified website traffic, convert more leads, and close more sales.
How buyers have changed and how modern salespeople can adapt as a trusted advisor.
How to optimize your CMS, CRM, automation, and more to get the most out of your HubSpot investment and inbound marketing.
Learn how to harness the power of video to connect with your audience and drive better sales and marketing results.
First-hand lessons on how to build, run, and scale a healthy and profitable agency.
How to optimize your website design, messaging, and functionality and make it your best sales tool.
How to use the StoryBrand Framework to drive better results with clearer and more effective marketing messaging.
Core communication principles to improve your effectiveness with clients, teammates, and audiences.
Communication and motivational skills you need to be a more impactful coach to your clients.
Skills and guidance to help you grow as a professional and take your career to the next level.
Based on his landmark book that has sold over 150,000 copies around the world and was named a “Top 5 Marketing Book of All Time,” They Ask, You Answer addresses two fundamental and prolific problems businesses (both B2B and B2C) are dealing with today:
With these important questions in mind, attendees in this program will learn:
Ultimately, They Ask, You Answer focuses on “trust” and “change” and has proven to be life-changing for the 500+ audiences around the world that have received this very program.
A few important notes about the They Ask, You Answer program:
Ideal Audiences include:
The Information Age is in full swing, and winning buyer trust has never been more critical. The reality is that brands can no longer expect traditional methods of marketing and sales to win customer interest and build loyalty.
One of the essential keys to gaining the trust of today’s digital consumer is by becoming their go-to source for helpful, useful information. Businesses and brands that focus more on teaching and helping [than on selling] will ultimately win customer trust, gain an incredible amount of market share, and generate more revenue in the process.
In this program, attendees will:
In an ever-growing digital world where people are busier and more stressed than they’ve ever been, never has deeper and more effective communication been more important.
Leaders have witnessed stunning shifts in the workforce. Salespeople are experiencing new demands from customers. Expectations for everyone have changed. And surface-level conversations are no longer enough.
Today, to get the results needed for success, you must be transformational in the way you communicate.
You must stand out.
You must know how to handle difficult situations.
You must understand the art of the perfect question.
You must have deeper conversations to form deeper relationships.
The challenge, of course, is that there is very little information available that teaches people “how” to do these things.
For this reason, renowned speaker, communicator, and business leader Marcus Sheridan has released this new program, designed around a strategic philosophy and framework called Question First.
In essence, Question First will teach audiences three core principles that will unlock their ability as leaders, managers, salespeople, and company contributors to overcome the following struggles:
What makes this program unique is that Marcus uses his trademark style to create highly interactive, engaging, and enlightening activities with each audience, delivering teachings that truly “stick,” while also ensuring clear takeaways for each attendee.
Ultimately, if you’re looking for a program that will help your audience members improve their ability to lead, influence, and communicate, resulting in better company cultures, better team performance, more sales, and greater employee retention in the process – this is the program for you.
The world is different now for everyone. As a result, many of the same sales and marketing techniques that worked before the global pandemic aren’t effective anymore.
Unfortunately, most sales teams haven’t had time to effectively adjust to the new virtual demands of buyers. They're struggling with the technology. They're struggling with video. They're struggling to get noticed. And they're struggling to make the buying process still feel human, personalized, and build trust.
At the same time, marketing teams are being forced to understand that buyers are seeking more of a “seller-free” buying experience, meaning they want to dictate their own terms during the sales process, while feeling in control of their destiny.
With these tremendous challenges for sales and marketing teams in mind, Marcus Sheridan has developed this program so that it can be tailored to a combined group of sales and marketing professionals, or it can be focused one specific department, as shown here:
For Sales Professionals
In this session, attendees will:
For Marketing Professionals
In this session, attendees will:
Because every business is unique, especially when it comes to their sales process, the key to this program is the pre-event call with Marcus where you will explain your current virtual selling or marketing challenges. As a result of that information, Marcus will develop a customized program specific to your team and your processes.
Our team is made up of dozens of diverse and seasoned marketing, sales, and business experts to connect with audiences from a variety of industries and backgrounds.
Today Marcus Sheridan is a highly sought-after international keynote speaker known for his unique ability to excite, engage and motivate live audiences with his simple, yet powerful transformational business approach. Marcus has been dubbed a “Web Marketing Guru” by the New York Times, and in 2017, Forbes names Marcus one of 20 “Speakers You Don’t Want to Miss.” Not one to be limited to the stage, Marcus is most often found walking through the crowd, calling audience members by name, and bringing them into his presentation.
As author of the content marketing guidebook, “They Ask, You Answer,” Marcus has not only inspired thousands to achieve their potential, but has given them the tools they need to get there. Mashable rated his book the “#1 Marketing Book” to read in 2017. Forbes listed it as one of “11 Marketing Books Every CMO Should Read.” Marcus has been featured in the New York Times, Inc., The Globe and Mail, Content Marketing Institute, Social Media Examiner, and more. He has inspired thousands of audiences and helped millions of people from all over the world to achieve their own success with his “They Ask, You Answer” philosophy.
They Ask, You Answer Coach, Zach Basner is a transformational agent of change. Zach trains sales, marketing, and leadership teams around the world to embrace a culture of inbound within their organizations, empowering them to become the most trusted voice in their respective industries.
A charismatic, highly sought-after keynote speaker and consultant, Zach is known for his singular talent for inspiring audiences — both on stage and in the boardroom. He challenges business leaders and teams to to discover new ways to connect with their buyers, build trust, and, ultimately, increase revenue.
Chris brings over two decades of multi-faceted leadership experience from both the military and business world. Driven by a desire to inspire and develop others, Chris is a high energy leader always working to better his team and their clients.
An Operation Iraqi Freedom and Operation Enduring Freedom veteran, Chris held numerous leadership and staff positions while serving as an Infantry Officer in the US Army. The highlight of Chris’s military career was serving as the Commander for D Company, 1st Battalion, 504th Parachute Infantry Regiment, 1st Brigade Combat Team, 82nd Airborne Division.
Chris has a BA in Liberal Studies from Thomas Edison State College and an MS in Organizational Leadership from Quinnipiac University. While not working to inspire and develop his team, you will catch Chris reading or sitting on his cushion.
Bob Ruffolo is the founder and CEO of IMPACT, a coaching and training company that helps businesses improve their sales, marketing, communication, and leadership. Founded in 2009, IMPACT started as a small marketing agency but has since grown into a leading provider of business coaching and training services. Under Bob’s guidance, the company has been honored with several awards including being named HubSpot Partner of the Year twice and being recognized multiple times as a great place to work. Additionally, the company has made the Inc 5000 list 5 years in a row.
Bob is relentlessly focused on helping people grow as professionals and as leaders. The purpose of IMPACT is to create heroes, grow businesses, and change lives, a responsibility he takes very seriously. The company is on a mission to impact 10,000 businesses all over the world. Bob is humbled by the recognition he has received, including being a 40 under 40 winner and being listed on Glassdoor’s Best CEO for Small Businesses list. He also believes in giving back to the community and currently sits on the board of several non-profits and charitable foundations.
In his free time, Bob enjoys running, travel, checking out new restaurants, and sipping on his favorite bourbon. He is a fan of the New York Yankees, New York Jets, and Ohio State football. Bob is a driven and passionate leader always looking for ways to improve and make a positive impact in the world.
Chris Marr, also known as The Authoritative Coach, is a renowned coach and mentor, based in the beautiful city of Dundee, Scotland. With over 1000s of hours of coaching experience with companies of all sizes, Chris has established himself as a true expert in his field.
As the Global Coaching Performance Director at IMPACT, Chris is responsible for leading, training, and coaching all They Ask, You Answer coaches across the world. He is the first certified They Ask, You Answer coach, demonstrating his commitment to staying at the forefront of his profession.
Aside from his extensive coaching background, Chris is also a Stoic Practitioner and Philosopher, fascinated by human behavior and dedicated to studying anything and everything that can help him understand people better. Chris’s passion for continuous learning and professional development is unwavering and evident in his ongoing pursuit of knowledge.
Chris’s experience, expertise, and commitment to his profession make him one of the most sought-after coaches in the industry. With his knowledge and insights, he helps businesses and individuals achieve their full potential, and reach their personal and professional goals.
A lot of business leaders try to take on too much.
They fill their calendars to the brim and wonder why they feel overwhelmed and outmatched.
They keep their hands on tasks and projects they shouldn’t.
They slow the company growth because they can’t get out of the way.
That was Jake.
It took a few wise mentors to help him understand that helping others get into proven processes and making them the superstar is how a business grows.
Jake built a highly successful real estate company with his family and sought-after RE coaching practice in his 20s. Then, he moved to a Chief Marketing Officer position for three successful award-winning companies in his 30s. In his 40s, he has been a full-time business coach to CEOs and Sales & Marketing leaders.
Along the way, he has kept his passion and college major alive by creating media and podcasts to help others see what success looks like from a successful leader's perspective. Today, he incorporates They Ask, You Answer to help many more become THE trusted voice in their space.
Focus on impact, and the attention you want for your organization will follow!
Gaining 15 years’ worth of digital mastery on both sides of the corporate client and agency fence, Moby co-founded RedPandas (IMPACT Australia) with the idea of re-defining the client/agency relationship by making sure the client is empowered and treated right.
Moby is also a master of lame dad jokes, enjoys boxing and jiu jitsu and is an accidental TikTok influencer.
Jessica is the Director of Operations with a long track record of leveraging HubSpot as a marketer, as well as training HubSpot clients on how to maximize their investment in the tool.
Jessica has 10+ years of hands-on HubSpot experience. She works with clients to up their inbound marketing game, consider out-of-the-box automation strategies, and ultimately achieve their organizational goals.
She’s active in Certified HubSpot Trainer User Groups and periodically connects with product managers at HubSpot to provide feedback on their product roadmap.
When she’s not HubSpotting, Jessica loves to tackle new recipes in the kitchen, and she’s always down for a good road trip or weekend hike to enjoy spending time outside (away from her laptop).
Will graduated from the Carlson School of Management, where he majored in marketing and minored in finance. After university, he co-founded a real estate showcasing company and utilized the EOS framework to successfully sell it in three years.
During the company’s growth to ten people, Will realized his skill for building organizational structure and processes. He also gained a passion for people development.
At IMPACT, Will applies these skills as a Senior Sales & Marketing Coach. He currently leads a team of eight coaches and trainers, and works with 15 companies to implement the They Ask, You Answer methodology at a world-class level.
In addition to coaching, Will facilitates in-person workshops for clients, delivers keynotes, and co-hosts IMPACT’s podcast, But We’re Different.
Outside of work, Will enjoys outdoor adventures such as rock climbing, snowboarding, biking, and camping. He is also passionate about travel, playing guitar, and reading non-fiction books.
Shandia Drummond- Butt has been a member of the IMPACT team for 5+ years and has risen to her new role as the Director of People & Culture within the past year. Shandia’s main passion in life is people by nature; she senses her link to humanity, and this has influenced her thoughts, actions, decisions, and choices as she navigates and spearheads IMPACT’s DEI+B strategy. Shandia has relied on her awareness of people’s feelings, thoughts, or needs to guide the culture at IMPACT.
Shandia is avid self-developer who is in a constant pursuit of knowledge and growth and, through her own story, continues to spread the message advocating for brave and courageous voices through mediums such as LinkedIn communities, local forums, workshops, and podcast appearances.
Shandia Drummond-Butt is a mother of 8 beautiful blended kids, wife, and passionate creative. She loves to read to her plants, and dancing in her kitchen is her favorite hobby. She is a serial self-developer who collects skills like infinity stones.
They Ask, You Answer Coach, Devon McCarty, leads with his sleeves up. Devon works with sales, marketing, and leadership teams to understand the value of and to implement their digital sales and marketing strategies.
With a love of mentorship and teaching, he's known for his energy, optimism, and his ability to make virtually anyone he works with comfortable in just a few minutes. He inspires change, challenges thinking, and ensures that anyone can be excellent on and off-camera.
His previous experience as an inbound video marketer and broadcast journalist has given him the tools and passion to take the digital sales and marketing initiatives of his clients to the next level. His experiences as a veteran of the United States Marine Corps gave him the drive and abilities to lead teams anywhere.
Allison excels in helping businesses increase leads and sales through successful inbound content marketing strategies.
Starting in the non-profit industry and moving into tech and other industries, she has used her in-house and agency experience to show the value of great content.
Allison lives in Orlando, Florida, with her two kids. When they aren’t inside watching “Drain the Oceans,” they are biking, beaching, and experiencing all the sunshine Florida has to offer.
Brian uses his background in sales & inbound marketing strategy to coach clients on creating content that impacts sales. As a salesperson, he experienced the first-hand struggles of legacy sales tactics. Through these struggles, he came to learn inbound marketing and became obsessed.
His experience in working with clients spans across all types of businesses in unique markets. He enjoys teaching content marketing strategies to help these businesses reach their ideal buyers.
Outside of work, Brian enjoys coaching and playing Ultimate Frisbee. He has been an advisor and coach to his alma mater, UNC-Wilmington, since 2012. He also enjoys discovering new music and attending concerts in and around Charlotte.
Mandy thrives on developing written and video content as well as the people who allow it to reach new heights. As a former high school educator, successful videography company owner, and enthusiastic speaker she has led and empowered thousands of people to greater autonomy and personal growth.
Mandy lives in western Kentucky with her son and chronically anxious dog, Bo.
IMPACT is a digital sales and marketing training company that has helped thousands of teams around the world grow their businesses by taking charge of their marketing operations in-house. We offer strategic coaching, motivational, hands-on training, and comprehensive on-demand content to help you build trust with your audience and achieve long-term growth.
Speaking rates do vary depending on the speaker requested and expenses involved (i.e travel and accommodations). On some occasions, however, our coaches will speak for free depending on the location, audience, and opportunity. Let's talk!
Once you request a speaker, we'll respond with details regarding their availability for that date and event.
If the there is any conflict, we'll suggest another qualified speaker from our team, but we will, of course, make every effort to accommodate your request.
Not sure who's right for you? Check out our speaker roster, videos, and bios on this page. These will give you the best idea of everyone's area of expertise and speaking style. We're also happy to help identify the best speaker for your event depending on the content and audience!
Video clips are available for most of our speakers by clicking their headshots on this page. If you’d like to see something else, please reach out and we’ll do our best to provide an example.