Based on his landmark book that has sold over 150,000 copies around the world and was named a “Top 5 Marketing Book of All Time,” They Ask, You Answer addresses two fundamental and prolific problems businesses (both B2B and B2C) are dealing with today:
With these important questions in mind, attendees in this program will learn:
Ultimately, They Ask, You Answer focuses on “trust” and “change” and has proven to be life-changing for the 500+ audiences around the world that have received this very program.
A few important notes about the They Ask, You Answer program:
Ideal Audiences include:
The Information Age is in full swing, and winning buyer trust has never been more critical. The reality is that brands can no longer expect traditional methods of marketing and sales to win customer interest and build loyalty.
One of the essential keys to gaining the trust of today’s digital consumer is by becoming their go-to source for helpful, useful information. Businesses and brands that focus more on teaching and helping [than on selling] will ultimately win customer trust, gain an incredible amount of market share, and generate more revenue in the process.
In this program, attendees will:
In an ever-growing digital world where people are busier and more stressed than they’ve ever been, never has deeper and more effective communication been more important.
Leaders have witnessed stunning shifts in the workforce. Salespeople are experiencing new demands from customers. Expectations for everyone have changed. And surface-level conversations are no longer enough.
Today, to get the results needed for success, you must be transformational in the way you communicate.
You must stand out.
You must know how to handle difficult situations.
You must understand the art of the perfect question.
You must have deeper conversations to form deeper relationships.
The challenge, of course, is that there is very little information available that teaches people “how” to do these things.
For this reason, renowned speaker, communicator, and business leader Marcus Sheridan has released this new program, designed around a strategic philosophy and framework called Question First.
In essence, Question First will teach audiences three core principles that will unlock their ability as leaders, managers, salespeople, and company contributors to overcome the following struggles:
What makes this program unique is that Marcus uses his trademark style to create highly interactive, engaging, and enlightening activities with each audience, delivering teachings that truly “stick,” while also ensuring clear takeaways for each attendee.
Ultimately, if you’re looking for a program that will help your audience members improve their ability to lead, influence, and communicate, resulting in better company cultures, better team performance, more sales, and greater employee retention in the process – this is the program for you.
The world is different now for everyone. As a result, many of the same sales and marketing techniques that worked before the global pandemic aren’t effective anymore.
Unfortunately, most sales teams haven’t had time to effectively adjust to the new virtual demands of buyers. They're struggling with the technology. They're struggling with video. They're struggling to get noticed. And they're struggling to make the buying process still feel human, personalized, and build trust.
At the same time, marketing teams are being forced to understand that buyers are seeking more of a “seller-free” buying experience, meaning they want to dictate their own terms during the sales process, while feeling in control of their destiny.
With these tremendous challenges for sales and marketing teams in mind, Marcus Sheridan has developed this program so that it can be tailored to a combined group of sales and marketing professionals, or it can be focused one specific department, as shown here:
For Sales Professionals
In this session, attendees will:
For Marketing Professionals
In this session, attendees will:
Because every business is unique, especially when it comes to their sales process, the key to this program is the pre-event call with Marcus where you will explain your current virtual selling or marketing challenges. As a result of that information, Marcus will develop a customized program specific to your team and your processes.