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What is 'They Ask, You Answer'?

A revolutionary approach to driving more sales from your inbound marketing.

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Services Overview

See how you can dramatically increase your inbound leads and sales.

Services Overview

Digital Sales and Marketing Mastery

Fast track your team’s success with IMPACT's most popular service.

Digital Sales and Marketing Mastery

Web Design

Launch a beautiful website that consistently generates leads and revenue.

Web Design

Virtual Sales Training

Equip your sales team with comprehensive training designed to help them close more deals in today's virtual-first world.

Virtual Sales Training

HubSpot Training & Implementation

Train your company to take ownership of HubSpot and get the most out of your investment.

HubSpot Training & Implementation

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See dozens of examples of companies succeeding with Digital Sales and Marketing Mastery and They Ask, You Answer.

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How Do You Compare to Companies That Are Seeing Remarkable Results with Inbound?

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“What’s This Inbound Marketing Scorecard All About?”

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Remember, in order to get an accurate Inbound Marketing Scorecard for your company, you need to be as honest as possible with your answers. You’re welcome to complete this scorecard on your own, but you may also want to complete it together with your team, so as to gain a more holistic understanding of your current situation.
Yes, this activity requires an investment of your time. But if you fully commit to completing this assessment as thoroughly and accurately as possible, you will be rewarded with a detailed overview of where you are right now with inbound, as well as where you need to go.

How Your Scorecard Will Be Calculated

To give you an accurate Inbound Marketing Scorecard for your company, we will assess the six core areas of your business that will have the most impact on the success of your digital sales and marketing programs.

Alignment
Success with inbound starts with buy-in from everyone on your team -- including leadership and sales.
Content
It’s not enough to just create content. You need to be creating the right kind of content, proven to drive revenue.
Technology
If you want to measure the financial ROI of your inbound efforts, you need to invest in the right technology.
Sales Process
How engaged your sales team is in the content process -- and how they use content -- will determine your success.
Video
Video isn’t the future; it’s already here. Which means we’re all media companies, whether we like it or not.
Website
Gone are the days of treating your website like a static digital billboard. Your website should be your #1 salesperson.

How We Created the Inbound Marketing Scorecard

Over the years, we’ve worked with hundreds of companies around the world and across all industries to help them achieve their most aggressive digital sales and marketing goals. The data we collected in that time showed us the common characteristics the organizations that see the most success with inbound all share, as well as which universal inbound strategies and activities yield the greatest bottom-line results.

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What to Expect from Your Scorecard

Your Inbound Marketing Scorecard will give you an accurate assessment of the health of your company’s inbound marketing programs. You will also get a detailed, personalized roadmap of what steps you need to take next, based on your responses.

A numerical score reflective of your current digital sales and marketing performance.
A detailed explanation of where you need to focus your efforts first with inbound.
An overview of the steps you need to take to achieve immediate and long-term success.
Access to the Inbound Success Playbooks you need to follow, based on your situation.

Unlock Your Organization’s Future Inbound Marketing Success Now

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