Digital Sales and Marketing Scorecard

“What’s This Digital Sales & Marketing Scorecard All About?”

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Remember, in order to get an accurate Digital Sales and Marketing Scorecard for your company, you need to be as honest as possible with your answers. You’re welcome to complete this scorecard on your own, but you may also want to complete it together with your team, so as to gain a more holistic understanding of your current situation.

Yes, this activity requires an investment of your time. But if you fully commit to completing this assessment as thoroughly and accurately as possible, you will be rewarded with a detailed overview of where you are right now with inbound, as well as where you need to go.

How Your Scorecard Will Be Calculated

To give you an accurate Digital Sales and Marketing Scorecard for your company, we will assess the six core areas of your business that will have the most impact on the success of your digital sales and marketing programs.

Alignment

Success with inbound starts with buy-in from everyone on your team -- including leadership and sales.

Content

It’s not enough to just create content. You need to be creating the right kind of content, proven to drive revenue.

Technology

If you want to measure the financial ROI of your inbound efforts, you need to invest in the right technology.

Sales Process

How engaged your sales team is in the content process -- and how they use content -- will determine your success.

Video

Video isn’t the future; it’s already here. Which means we’re all media companies, whether we like it or not.

Website

Gone are the days of treating your website like a static digital billboard. Your website should be your #1 salesperson.

How We Created the Digital Sales & Marketing Scorecard

Over the years, we’ve worked with hundreds of companies around the world and across all industries to help them achieve their most aggressive digital sales and marketing goals. The data we collected in that time showed us the common characteristics the organizations that see the most success with inbound all share, as well as which universal inbound strategies and activities yield the greatest bottom-line results.

Find Out How You Measure Up

What to Expect from Your Scorecard

Your Digital Sales and Marketing Scorecard will give you an accurate assessment of the health of your company’s digital sales and marketing programs. You will also get a detailed, personalized roadmap of what steps you need to take next, based on your responses.

A numerical score reflective of your current digital sales and marketing performance.

A detailed explanation of where you need to focus your efforts first with inbound.

An overview of the steps you need to take to achieve immediate and long-term success.

Access to the Inbound Success Playbooks you need to follow, based on your situation.

How Do You Compare to Companies That Are Seeing Remarkable Results with Inbound?