The IMPACT Learning Center

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Popular Free Courses:

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Course

They Ask, You Answer Fundamentals with Marcus Sheridan

2 hour 14 min course

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Course

Investing in Incredible Digital Sales and Marketing Results

54 min course

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Course

How to Hire a Content Manager

1 hour 03 min course

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Course

How to Write "The Big 5"

2 hour 13 min course

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Course

Video Sales and Marketing Strategy

1 hour 04 min course

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Course

The Revenue Team Approach to Sales Enablement Content

41 min course

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Course

Your Role as a Content Manager

1 hour 10 min course

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They Ask, You Answer Fundamentals with Marcus Sheridan

So you’re investing in inbound marketing, but aren’t seeing the results you expected. You’re writing content, but your traffic, leads, and sales growth has been slow or non-existent. You’re not alone. Inbound marketing works, but the fact is, too many people are doing it wrong.

This course will change all that.

They Ask, You Answer is a revolutionary approach to inbound marketing that has empowered thousands of companies around the world to reach their most aggressive traffic, sales, and leads goals, and in this inspiring, high-energy course, the mind behind the framework, Marcus Sheridan, dives into what it is and how it works.

By the end of this two-hour course, you will:

Understand how modern buyers and the buying process have changed and what that means for your business
Know the right content to create to drive traffic, leads, and sales and how to get started
Learn how to use this content to speed up your sales process
Learn the elements of the perfect inbound marketing website
Understand the importance of trust in all of your inbound marketing efforts

This course is for anyone who wants to stop wasting time and money on inbound marketing tactics and agencies that don’t work. Use the proven They Ask, You Answer to elevate your brand authority and make customers want to buy from you!

Note: When originally published, this course was titled “Digital Sales & Marketing Framework for Today's Modern Buyer.” This is still reflected in the graphics for this course.

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Investing in Incredible Digital Sales and Marketing Results

If you look at the most successful inbound case studies, the companies who have experienced the most significant sales and revenue growth with inbound, there is one common theme amongst them: They weren’t reliant on an agency or outsourced vendor to dictate what they did. Instead, they owned it. They made the investments, and because of that, revolutionized their businesses and in many cases, their industries.

In this course, you’ll learn what it means to take ownership of your digital sales and marketing, how you can do it, and the long term value it provides.

This course is a great fit for business owners, senior leaders, and leadership team members.

By the end of this course, you’ll know what it takes to transition from a position of reliance on others to a position of ownership for your digital sales and marketing.

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How to Hire a Content Manager

It’s not enough to simply say you’re doing content marketing. You need to commit to it. That means hiring a comma-wrangling storytelling boss of a content manager to own your content creation effort and make sure it not only gets done, but that it accomplishes your goals.

In just one hour, Liz Moorehead, IMPACT's editor-in-chief, shares everything you need to know to find the powerhouse content manager who will truly own your strategy, tell your story, and start driving the traffic, leads, and sales results you’re looking for. You’ll learn the same expertise and proven playbook we’ve helped all of our clients implement to successfully find their dream content managers — and Liz will make you laugh out loud while doing it.

This course teaches you:

What should be in your content manager job description
How to screen applicants so you only spend time with the best fits
The questions you should ask in an interview and what to look for in answers
How to run a situational activity in the hiring process that shows which candidates can "walk the walk" and "talk the talk"
How to set your new content manager up for success before they walk in the door

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How to Write "The Big 5"

For a content marketer, nothing is more frustrating than churning out content and seeing nothing come of it. Maybe it’s getting some likes on social media, maybe it’s pulling in some healthy traffic, but when it comes to leads and sales, if it’s leaving you high and dry, what’s the point?

For most businesses, it takes a year or more for inbound marketing to start showing real results, but it doesn’t have to. Though inbound and content marketing are long-term plays that compound over time, there is content you can create that has been shown to drive sales immediately. We call these topics “The Big 5” and we have seen their power work with hundreds of clients and companies over the past decade.

The Big 5 addresses the most urgent questions and concerns modern consumers have when making a purchase regardless of industry. They are the questions being searched online and, with the answers in hand, your sales team can tackle objections in their conversations head-on.

In this course, IMPACT’s most tenured content trainer, Kevin Phillips, talks you through what comprises The Big 5, how to execute them for your organization, and examples of them done well.

You will learn:

How to write a cost article
How to write a comparison article
How to write a “best of” article
How to write an honest problems article
How to write an unbiased review article

This course is for anyone struggling to see bottomline results from their content marketing and ready to build trust with their buyers by answering their most burning questions honestly.

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Video Sales and Marketing Strategy

Video can be intimidating. From the production and technology to the idea of being on camera, there’s a lot to consider and overcome when it comes to starting a video sales and marketing strategy.

In this course, IMPACT They Ask, You Answer Coach and Inbound and Video Workshop Trainer Zachary Basner shares everything you need to know to ensure you start your video journey with confidence.

You will learn everything Zach has taught hundreds of sales and marketing professionals first-hand, including:

How to align your teams around a common vision with video
The different types of styles of marketing and sales videos
The 7 types of videos that have the biggest impact on your revenue
The 6 factors that make up an engaging and effective sales or marketing video

This course is perfect for anyone who is not sure of how to get started with video in their sales and marketing or looking to drive more views and sales from their existing efforts.

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The Revenue Team Approach to Sales Enablement Content

No matter how much we publish great traffic-driving, lead-generating content, many of us still have sales teams telling us, “You’re still not publishing what we need” or “Yeah, only maybe 1% of our content helps me close any deals.”

In fact, B2B sales teams report that only 27% of the leads passed to them from marketing are even remotely qualified. Enter the revenue team and sales enablement content.

As we’ve seen with businesses all over the world, when your marketing and sales teams join forces as a revenue team, you can start creating powerful content that actually helps close deals (also known as sales enablement content).

But how is it different from what you're already creating? And how do you go about creating a sustainable, scalable sales enablement content strategy that doesn't make you want to rip your hair out and also makes you look like a total money-making hero at your company?

By the end of this course with Liz Moorehead, IMPACT's editor-in-chief, you'll know:

What sales enablement content is (and isn't)
What a revenue team is and how the revenue team model is the key to your success
How to run powerful content brainstorms with your sales team
How to leverage Liz's custom-built revenue content brainstorm tool
How to report on the ROI of your content, so no one ever questions your value

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Your Role as a Content Manager

Congratulations! You've been hired as a content manager to lead the charge of your company's content marketing efforts to drive traffic, leads, and (most of all) sales. Still, as a newcomer to your role, you likely have a few questions:

What does a content manager do?
What problems does a content manager solve?
How can I get the results needed to prove myself in my new role?
What should I be doing on a daily, weekly, and monthly basis?

If this sounds familiar, you have come to the right place. IMPACT Principal Content Marketing Trainer Kevin Phillips is here to empower you with the knowledge and tactical direction you need to feel comfortable in your new role. Also, you'll discover exactly how you fit in at your company as a key player in driving big results.

By the end of this course, you'll feel confident in your new role as content manager and will have a clear roadmap of how to establish yourself as a results-driving hero at your organization.

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The IMPACT Learning Center

Free resources to help you master inbound marketing and They Ask, You Answer.

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Popular Free Courses:

Popular Free Courses:

They Ask, You Answer Fundamentals with Marcus Sheridan

Investing in Incredible Digital Sales and Marketing Results

How to Hire a Content Manager

How to Write "The Big 5"

Video Sales and Marketing Strategy

The Revenue Team Approach to Sales Enablement Content

Your Role as a Content Manager

They Ask, You Answer Fundamentals with Marcus Sheridan

Investing in Incredible Digital Sales and Marketing Results

How to Hire a Content Manager

How to Write "The Big 5"

Video Sales and Marketing Strategy

The Revenue Team Approach to Sales Enablement Content

Your Role as a Content Manager

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