HubSpot Website Migrations. Done With Your Future In Mind.
Watch the Overview
If you’re on this page, you’re likely frustrated with your current website experience and are looking to move your website.
You’re probably trying to do it relatively quickly for a variety of reasons: lack of results, lack of control, or lack of proactive improvements from your current agency.
Managing and Maintaining Your Website Doesn't Have to Be Hard
You might be experiencing some of these other commons site problems that warrant a migration or rebuild:
Your current website is slow and not optimized for all devices like mobile or tablet
Your team is unable to update basic areas of your website like text, images, and video
You require an outside developer or agency to make basic updates to your site
Your traffic and rankings are going down, and you’re not really sure how to fix this
You need a HubSpot CMS migration partner with a solid plan to help make your migration as pain- and stress-free as possible. That means a website built in a way that can scale with your evolving business.
Get Your Site Updated, Optimized, and On the HubSpot CMS. The Right Way.
Don’t risk a bad migration that doesn’t improve your results, or one that produces a hard-to-update website.
By leveraging our user-focused HubSpot theme — optimized for both the front-end experience and the marketer updating the website — our team of experts will help you get set up quickly and teach you the ins and outs of the new tool.
Whether you need a 1:1 migration, or need to revamp parts of your site's strategy, you’ll have an expert strategist to guide you every step of the way.
Benefits & Expected Outcomes
Quickly Launch an Optimized Version of Your Website on the HubSpot CMS
Watch the Benefits & Outcomes
By migrating your website onto the HubSpot CMS on our optimized theme, you’ll not only gain a robust content management system that you can easily update, but you’ll have an updated design to help guide users through their specific journey.
Through the process, you’ll also get training on how to best use the modules and all of the settings included.
Migrate Your Site Fast
The longer you take to launch an updated site, the longer you’re waiting to see better results for your business. Most sites can be migrated in as little as 4-6 weeks (depending on the size of your website). Your team will work on the exact migration plan to launch as fast as possible.
User Journey Optimization
During your migration, your website strategist will help make sure you have the right touch points at key parts of your user journey, helping to educate and set the right expectations with users so they convert more and buy faster.
Never worry about touching code again with flexible modules that can be easily updated. Quickly change page layouts to test what works best for your specific users and their buyer's journey. The small set of modules has powerful optimization potential.
You won’t just be left to fend for yourself. Your website migration strategist will review all of the key settings and functions of your new HubSpot CMS modules. You’ll get 1:1 guidance on how to best leverage the new tool so that you can start owning your site right away.
“We more than doubled our daily traffic within a week of launch. We instantly saw that number increase, and it hasn't gone back down.”
Marketing Specialist, Ethos Insurance Partners
“The outcomes we've seen have been unbelievable. Just a few months after we launched, we saw a big increase in our analytics.”
Web Strategy Head, Neumann Monson Architects
“It's given us the ability to do a lot more on our own. We can produce our own content and run our own website without the help of a third party.”
HubSpot CMS Design & Development
A Simple Process to Migrate Your Site Fast and Get Your Team Driving Results Even Faster
Watch the HubSpot CMS Design & Development
What's Included in a HubSpot CMS Website Migration?
The migration process includes the following, but can be customized to your specific needs:
Strategic guidance on what content to move into your new HubSpot website
A dedicated design workshop to customize the layout of your site
Migration of your content into optimized page templates (number of pages included will be discussed)
Small customizations based on your company’s needs
Launch of your new HubSpot CMS website
What Does the Process Look Like?
Talk to an IMPACT Web Strategist (NOT a Salesperson)
Instead of following the pattern of most agencies that start by introducing you to a salesperson, our discovery process starts with an actual IMPACT Web Strategist. They’ll use this time to learn more about the challenges you’re facing, get a pulse on the current state of your organization and website, and go over next steps.
Instead of attempting to “sell” you, our goal here is to truly identify what type of help you need, what such a process would look like, and whether or not IMPACT would be the right fit for your organization.
Once an agreement is in place, we’ll start with a content inventory, where your site is crawled and we can take stock of all of your pages.
From there we can review available data to decide what’s important and needs updating, and what can be removed.
Brand Your Theme
During a design workshop, we’ll take your current branding and translate it to our HubSpot template. You’ll work with a designer to create customized templates to give it a more unique feel for your brand.
Once we’re aligned, your website migration strategist will get to work configuring the website and staging the necessary templates for content.
Training & Content Migration
Your website migration strategist will walk through the new settings and features of your site modules so you understand how to actually edit the site.
Once you have a good foundation, we’ll begin working together to build new pages and migrate your content based on our content inventory — all while adding key conversion points to the buyer journey.
Whether managing the launch for you, or working side-by-side with your IT team, we’ve got your back.
Your strategist will help guide you through domain and DNS changes (if needed) to help put your site live on the HubSpot CMS.
After, we’ll make sure everything is set up properly for Google to index your site and ensure you understand how to manage, measure and maintain the site.
Web Design Portfolio
Here’s a sample of companies that have driven incredible success through their websites after working with IMPACT's web team.
We understand our services aren’t for everyone. In fact, our HubSpot CMS Website Migration offering may not be a good fit for you.
To clarify this important decision, consider the following:
You’re NOT a good fit for a HubSpot CMS Website Migration if…
You feel you already have the perfect website strategy as a business.
You don’t want a website that is easy for you to change, update, etc. In fact, you’d rather just make a phone call and have an outside company do that for you.
You have a business website that is largely ecommerce driven and don’t see that changing.
You don’t want a website on the HubSpot CMS.
You want a fully custom website design and strategy (Website Mastery may be a better fit for you).
We’ve stated the information above because we really do want this decision to be black and white for you. We want you to know if our method aligns with your goals. This way, any time we spend discussing your project will be time well spent, as we’ll all start off on the same page, with the same expectations.
How Much Does a HubSpot CMS Website Migration Cost?
How much does a HubSpot CMS website migration cost?
Our HubSpot CMS migration process ranges from $7,500 up to $30,000+ depending on the size of your website, the current structure of your website, and any customizations that may be needed during the migration.
The above range includes the purchase of the TRUST Theme from the HubSpot marketplace, which is required for our HubSpot CMS migration process. We’re able to migrate most websites into HubSpot CMS Starter, but your website may require CMS Pro or Enterprise depending on your needs. HubSpot’s monthly costs are not included in the above range.
After the initial migration, many clients opt to stay on for additional training and site optimization which can range from $4,500 to $7,500 per month depending on your team's specific needs.
“We will continue to invest in this program in the future.”
“This has definitely helped our sales process and helped drive more visitors to our site. Our traffic & inbound leads have significantly increased.”
Eric Wince, CEO, Coeo
“We definitely see a return on value.”
“We had really great training built into the package which eliminated the need to go out and do additional courses and certifications. We were trained on all kinds of different integrations and software.”
“Results we have seen have been really tremendous.”
“It has differentiated us in the marketplace and shifted our culture. It was exactly the right thing for us, and we haven't looked back.”
Denise Schmitz, Web Strategy Head, Neumann Monson Architects
Meet the Website Team
In your journey with us, you'll work with a seasoned web strategist and team fully versed in the challenges you confront daily. They have strategized, designed, and developed hundreds of websites for a wide variety of industries across the globe. Their diverse experience ensures that they won’t just talk the talk, but walk the walk.
Ethos Insurance Gets A New Website That Can Grow Along with the Business
Ethos Insurance Partners is a liability insurance wholesaler.
Ethos Insurance Partners was struggling to be seen as a cutting edge company with a website built more than 15 years ago. Beyond aesthetics, the site didn’t speak to their customers’ needs. It was just a digital billboard. And a flawed one at that.
From their first meeting with IMPACT, the Ethos team realized something was different. They were not just having discussions about branding and UX, like they were with other agencies. The IMPACT team was asking questions about marketing and sales strategy. It was clear that both sides understood that a website was not just a marketing project. It needed to be a part of a larger effort that served the customer from beginning to end.
The Ethos team was excited to have an up-to-date new website that doubled their daily traffic within a week of launch. But even more important were the in-house skills they gained. IMPACT trained them to update the site, gather user data, and test messaging and design. Today, the website unites their sales and marketing efforts — and provides visitors with all the information they need to become customers.
Coeo Solutions Gets a New Website and 7Xs Its Traffic
Coeo Solutions is a Chicago-based telecom company.
Coeo Solutions was trying to swim with a weight around its neck. Its old website was clunky and outdated, and the team didn’t have the ability to make updates. In a fast-moving industry like telecommunications, this held up the launch of new offers and content — and the site didn’t give customers the image of a cutting edge company.
In the past, Coeo had worked with agencies that did everything behind closed doors. IMPACT was different. The process was collaborative, with design and strategy meetings mixed in with training sessions. The Coeo team met regularly with their IMPACT counterparts to make sure the final site would serve them now and in the future.
Coeo didn’t just get a new site from IMPACT — it got the training to use it. The team no longer needs to reach out to agencies or freelancers to create content, test messaging, or build a landing page. No longer does Coeo have a digital liability that was dragging it down. Coeo’s new site is a traffic- and lead-generating resource that can support new initiatives and reflect a forward-thinking business.
How To Get Started
Take the First Step to Website Success
It’s go time. If you feel like you’re ready to take the next step, let’s schedule a call with one of our Web Strategists. This is a very “safe” call, and there is no hard-selling. Rather, we’ll have a productive conversation and we’ll start to understand you and your business while you get a sense for how we work.
Fill out this form to take the first step to getting a revenue-driving website that grows with your business.
Now, lets schedule your meeting.
Your meeting has been reserved!
Courses & Additional Insights
Get a feel for our content and our people with these free resources
Fundamentals of Website Management and Optimization
Inbounder's Guide to Google Suite Tools
Elements of a Great They Ask, You Answer Website
What Does a Great Inbound Marketing Website Look Like in 2023?
5 Reasons Why 75% of the Websites We Build Are on HubSpot
How Much Does a Website Redesign Cost in 2023?
Website Redesign Agency: 15 Must-Ask Questions Before You Hire for Your Next Project
Website Conversions in 2023 — STOP, START, KEEP
Your 2023 Website Strategy Must Include These 6 Things
5 ways launchpad websites go wrong (and how to avoid those mistakes)
What Is a 'Learning Center' and Why Does My Website Need One?
What can we expect in working with IMPACT on a website redesign?
Website Mastery: A better redesign process for your business website
4 Ways To Recession-proof Your Website In 2023
How much does the HubSpot CMS cost — and is it worth it?
HubSpot CMS Hub: 9 limitations every business needs to know
HubSpot CMS 101: HubSpot Visual Builder vs. Coded Templates
Frequently Asked Questions
You Ask, We Answer
Who is IMPACT?
At our core, IMPACT is a business coaching and consulting company. Our obsession is that of helping organizations learn to become world-class internally with their sales, marketing, and overall business skills. We believe deeply in the motto of, “Give a person a fish, feed them for a day. Teach them how to fish, feed them for a lifetime.”
With this belief, we empower companies to reach their greatest potential by teaching them how to implement proven frameworks (like They Ask, You Answer, StoryBrand, Question First, etc.), ultimately helping them become self-reliant and fully in charge of their own destinies.
What is IMPACT+?
In order to “teach a person to fish,” we knew education, training, and community had to be at our core. For this reason, we started IMPACT+, a world-class learning platform that is loaded with educational video courses, a variety of tools, and a large community of sales, marketing, and business leaders — all sharing the philosophies and frameworks (like They Ask, You Answer) we teach and preach here at IMPACT.
IMPACT+ has FREE and paid portions of the platform, designed for individuals and teams alike.
What countries does IMPACT work with?
IMPACT has worked with companies literally all over the world. With team members spread throughout the US, Europe, and Oceania — we’re prepared to engage our clients wherever they may be. At the time of this writing, IMPACT has worked with clients in over 17 different countries.
What happens if I’m not satisfied with the service?
Our belief is that if you’re in an engagement with IMPACT, then you must be receiving clear, measurable value. And if that value stops, then you have the right to stop the engagement.
It’s really that simple.
So although we go into every client engagement with the mindset that we will be working together for an extended period of time, you are not “locked in” to said commitment.
Does IMPACT work with marketing agencies?
We’ve always believed in the mindset of “there’s room on top for everyone” when it comes to the agency space. Therefore, we absolutely work with marketing agencies in a variety of ways — whether it’s They Ask, You Answer Mastery, sales training, web work, etc.
My business is unique, how can I know your services will work for me?
Just ask us. There’s actually a very good chance we’ve worked with someone either in your space or in a similar industry.
That being said, at IMPACT, our focus is that of teaching organizations *principles* of sales, marketing, and leadership. With this approach, the key becomes that of understanding HOW to apply said principles to your unique niche, business, etc. — something that we clearly know how to do.
So whether you’re B2B, B2C, B2G, etc., let’s have a conversation to figure out together as to whether or not our services are truly right for your business.
Is it required that a company do Website Mastery if they only would like to build a new website?
It’s not required, but it’s strongly recommended. Once the launchpad site goes live, that’s the time to check the assumptions made during the strategy process with user data. Using information from A/B testing, heatmaps, click tracking, traffic analytics, and more, we teach you to tweak your site to optimize conversion paths, design elements, site structure, landing pages, and content to best serve your users. You’ll build and test additional site elements with this data in mind.
Your end-users — or visitors to your site — will become the focus of everything we do. You'll discover how site updates will impact the user at every turn — what they might say or think about them — and may need to gather additional feedback from them to make this determination.
This step is crucial to optimizing your site for conversion and can’t happen without spending the time to review user data after site launch.
How long does it generally take to build a new website with IMPACT?
As a general ballpark, you can expect a full website redesign to last for three to six months.
If, however, you are looking to do a website refresh instead of a full redesign — that is, aesthetic updating but not many structural changes — you’d be looking at two to four months.
On the client’s side, the biggest unanticipated difficulty is content. Although the agency will be building the site for you, it will be populated with content you and your team write or produce.
On the agency side, the actual development and testing of the site take the longest. Once the design is agreed upon, common elements are carried through as templates for various pages and sections, but the development is slow going and intricate.