Years in Web Strategy
Web Projects Led
About Mary
Mary Brown is Lead Website Strategist at IMPACT, where she helps companies plan, build, and improve websites they can run themselves.
Mary has worked on websites for more than 11 years. Before joining IMPACT, she spent nearly five years at another agency leading website strategy and running every part of inbound marketing as its Director of Inbound. At IMPACT, she has led 50+ website projects, and she works with many more clients on improving sites they already have through data, testing, and ongoing optimization.
Most of her clients are in construction and home services, including roofing, window, and bath and exterior remodeling companies. She also works closely with IT and managed services providers, hospitals and healthcare organizations, and accounting and financial services firms.
The moment Mary loves most comes after launch, when a client who once felt handcuffed by their website starts logging in, making changes, and asking sharp questions about their own data. For her, a site succeeds when the client feels like they own it.
When she’s not working, you can usually find Mary spending time outside with her husband Greg and son Julian. Together with their Czech Shepard, Magnus, they usually spend weekends hiking the forests and mountains of New England.
Location
Portsmouth, New Hampshire
Area of Expertise
Companies Mary Has Worked With
"Working with Mary Brown has been AMAZING!!! I would give 10 stars if possible!!"
Halley Newball-Ruiz CSI Accounting
Featured Insights
Are You Sure Your Website Is Still Doing Its Job?
Watch Mary Brown, Lead Website Strategist at IMPACT, lead a hands-on workshop on how your website's job has changed now that buyers get answers from AI before they ever reach your homepage. Learn how to run the five-second test, spot where trust breaks down, build navigation that follows the buying journey, and prioritize what to fix first.
How to Build Trust Signals That Win with AI and Buyers [Endless Customers Podcast Ep. 121]
Join Mary Brown, Lead Website Strategist at IMPACT, as she breaks down the website trust signals that earn credibility with both buyers and AI tools. Learn about her "trust trifecta" of educational content, reviews, and case studies, and why transparent pricing, detailed author bios, and schema markup now matter so much. Plus, hear how one client's pricing tool generated hundreds of thousands of dollars in its first month.
Search Engine Optimization: How to Stay ‘On Top’ in the Age of AI [Endless Customers Podcast Ep. 60]
Join Mary Brown, Lead Website Strategist at IMPACT, for a candid look at how AI and Google's algorithm updates are reshaping SEO, and why the fundamentals still matter. Learn why local content and voice search are growing in importance, how to decide between an SEO agency and an in-house hire, and the red flags to watch for when an agency can't clearly explain your ROI.
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